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Special Thanks To 6 Of The Most Influential People That Made 2013 a Great Year!

2013 has been a great year with many ups and downs.    Google decided to forever change how SEO is done causing a real stir in the industry making people like Jill Whallen a super SEO guru quit her post;   leading sites like SEOMoz drop the SEO in their name and become marketing gurus instead of SEOs; and spammers hitting their heads against the wall being sad that link building is no longer the same.

Panda Penguin UpdateStuff happens very fast online, if you are like me you welcome change and embrace it.  When google killed 80% of my blogs that were ranking in google with their penguin update; instead of getting drunk and wasted and feeling sorry and depressed about it I stopped for a minute.    I analyzed the situation to find out where the opportunities are; and realized if google wouldn’t have penalized my sites – I’d still be making over $1000/day!  So, what can we do to cut google out of the equation?

ImgrindI begun my search…and this is how I arrived at IMGRIND.com;  the very best mobile marketing paid membership forum where Industry vetarans Ralph “Ruck” Ruckman, and Ryan Gray teach you step by step how to make money promoting mobile CPA offers.

This was my first encounter with mobile media buying, and buying display advertising in general.   It was a massive learning curve,  I spent days and weeks reading all the material those great guys threw at me, then many months after testing & trying to figure out my way to earn money.   I am happy to say I conquered it, but not to the degree that I want; at least not yet.

My first special thanks goes out to Ruck, Ryan, Brent at ImGrind and all the great people I met there and talk to daily!

That brings me to the next part,  having my foot in adult affiliate marketing I simply knew that dating is the shit, since all the ads on the tube sites feature dating ads.  I googled around yet again, and came across Tuan and his awesomely handy site Adult Media Buying.   I read, read some more and decided hey this is not that much different from the mobile media buying I’ve been running and testing over at ImGrind, and decided to contact Tuan via email.

Now usually when you contact a super affiliate, they either ignore you or send you a short message giving you the feeling “Hey I am Mr Super Affiliate, you are .. um… mr no one… what do you want from me?”  Well,  I was extremely surprised that Tuan is a very friendly guy,  extremely helpful, and was available to chat and would answer any questions and offer great advice.    So, I was in – signed up to his great program Smash and off I went to promote dating offers they have (Which BTW are awesome and convert like fire).

My second special thanks goes out to TUAN at SMASH for being the kick ass, honest, in you face kind of people I really enjoy knowing.

I was losing money, for some reason -15-20% ROI for the longest time even though I was split testing, trying different angles,  trying new banners and the works…   was hitting a brick wall…     until… I came across one of the BEST Affiliate Marketing Blogs of 2013 – CharlesNGO!

CharlesNgoEven though I bet this guy hates me for my in your face kind of direct approach, I still love his site and respect all his contribution and thank him for his great help.  His posts opened up my eyes on how important it is to connect your demographic to the offer you are promoting, and how you can do spying on your competitors and doing due dilligence on offers to learn what is needed to surpass that -15-20% negative ROI hill I was trying to climb.

3rd Thank You goes to Charles NGO for taking time out of his busy schedule to maintain a real gem of a blog in the IM sphere!

A4DCharles is very good friends with Jason Smaxor at OOOFF.com, and since I am a firm believer and follower of Charles’ teachings I had to check out this other blog when he talked about it.      Over at OOOFF.com,  a very cool name btw for a site – Jason who owns A4D has an out of this world kind of line up of topics for affiliates that aren’t total newbies.  

He has mathematical ways to approach a campaign,   teaches about doing budgeting when you are ready to build your media buying staff, and explains things like no other – in his very unique style which is so easy to understand a 6 year old could “get it”.   This guy is very smart, I learned a lot from him and so can you.

4th special thanks goes out to Jason,  who definitely doesn’t know me – but I applaud his awesome blog.

national lampoon's christmas vacationChristmas time meant a whole lot of downtime as my office was closed, campaigns paused – downtime meant time with family watching funny movies like National Lampoon’s Christmas Vacation,   Home Alone that my 3 year old enjoyed immensely and other great classics.  It also meant reading time.  Now I love to read non-fiction,  always looking to learn new stuff and somehow I was reading an ebook by a guy named John Chow a friend sent over; an oldie but a goodie.

I Googled him up, and here was a guy who is also from Vancouver, BC, and has been in IM for ever.    I was like damn,  wish I would’ve met him in 97/98/99 when I was a teen still just starting out online.     Anyhow,  don’t know John Chow for long,  nor have I heard of him before December but I already learned so much from this genius of a online money maker that I have to thank him here.

jcHe’s renown for being transparent, and that’s no bull. The guy really IS.   He tells you how he makes money,  and guess what people trust him because if you work as hard as he, you too will make a shit load.      What I got from John Chow is what I’ve been hearing for ever,  THE MONEY IS IN THE LIST.    It finally hit me, and fell.    I REALLY need to build a list on my existing adult sites, and collect email addresses of my visitors.

Then I can go back and sell them whatever I believe is a great fit.      But there’s more… this guy doesn’t only tell you oh you gotta build a list because the money is in the list like many guys.. he shows you how he built the list, how he captures leads,  what he does with those leads,   how people like to get something free, and then they will give you their email no problem and the whole shebang.    His ebook is worth the download, as its the full circle you won’t really get anywhere else when it comes to list building.

5th I thank John Chow for being truly inspirational; making me understand WHY the money is in the list and dropping a whole load of knowledge on me!

Sidenote: Already took my first step toward implementing lead capture through a reward system on my tube site PornoInHD.xxx.

superaffiliateAnd last but not least I thank my friend Greg from Horizon Engine, a super affiliate who’s systematic and out of the box thinking is really rubbing off on me in a good way.  A family man that works harder than many single guys I know;   a real genius that listens and offers advice when needed,  and a generally great human being who makes conquering hurdles a whole lot of fun.     Greg you rock man!

Wishing all of my readers and friends a very happy and successful 2014.

Always Sincerely,

-Attila

2014

 

 

 

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Merry Christmas and Happy New Year

Merry Christmas and Happy New Year – wishing you all a great 2014.    2013 sucked, I don’t know if its the 13 in the year,  probably but it started very bad, and ended pretty well on the same very bad.         Google has done a whole lot of evil this year, so I bet Santa won’t be coming to visit.   :)

Moving into 2014,  I am all excited to be putting this shitty year behind me;  making money online has changed once and for all.    Link building is out,   SEO is dead –  there’s no greater symbol of that than this article -> http://searchengineland.com/long-time-seo-jill-whalen-moves-on-praises-google-for-rewarding-content-more-175522 – and SEOMoz becomes just MOZ – because well, seo is dead.

Wishing you a very successful 2014!

 

 

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What I learned after 4 months of media buying – Part #1

What I learned after 4 months of media buying – Part #1

what-is-media-buying

FOREWORD:

Since I don’t have my own product. What you will read here is the real truth as I have no other motives other than to make new like minded friends in the AM space :)

and EXCUSE ME… but my mind is like my desk, messy…. ideas all over… so what you will read isn’t step by step… its stuff that randomly comes to mind… my problem all my life is I always have a shitload of ideas… I learned to slow down, and write all down on paper and do SWOT analisys and separate the good from the bad, but because of how I am, I made stupid mistakes in my past 4 month journey until today.
SO YOU KNOW: I tried dating, 1 click conversion offers, SMS confirmation offers, content billing offers, and app installs. So here I will talk randomly about each stuff.

 

I did one thing right from the get go, I approached this whole thing as a business. Because it really is, you need cash flow, you need to set goals, you need supplies and you have recurring expenses – all that a business has. And Media buying is not a 1 push get rich quick thing, it is more comparable to a brick and mortar business. If you don’t know what that means – in short it means a brick and mortar business usually only starts to see profit in its 2nd year of business – that’s why they say – if your store/biz survives the first year, you will be OK.

Anyway, I’m not saying it will take you that long to see success in media buying – but it won’t be as easy as those retards on WarriorForum that sells eBooks (and BTW they are making money selling the ebook, and not by doing media buying! LOL)

You need around $300 per month just for hosting + tracking!!! Plus 1k at least to properly test/optimize an offer.

The process is simple

1. Buy Data
2. Look at Data + Identify best converting banner/lander/device/carrier, etc.
3. Optimize (Change) one thing (maybe, block a bad pub that is draining your budget) then let it run…
4. Few hours later (or next day) optimize another thing, and slowly one by one narrow it down to the best possible EPC.
5. When you got the best EPC you know exactly how much you can afford to pay (anything up to or under that price)
6. Now you can start campaigns to scale on other sources, knowing what your average

combined-testing-analysis

MISTAKE I MADE WITH MY APPROACH: Not focusing on 1 THING. (I don’t say not focusing on 1 offer because that is dumb thing to say and here’s why: You might want to promote MILF dating, and your 1 thing will be milf dating, but there are many milf offers out there, so instead of focusing on one, test a few, then focus on the best that gives you the highest EPC)
Morale of the story: Focus on 1 thing, but try multiple offers via split testing (imobitrax tracker has this ability built in) — to find the best offer for your THING.
Stick to one traffic source – which one is the best? There’s no such thing. Google is the biggest, but in order to push CPA ads on there you must cloak them. How do you cloak them? I don’t fucking know, not there just about yet — all i know is the big super affiliates cloak google like a MOFO but they don’t tell this to anyone because they don’t want competition!

###MISTAKES I MADE WHEN IT COMES TO TRAFFIC SOURCE###

STARTED RUNNING ON CPM:

When I jumped in, I ran stuff right away on CPM. That is very very bad because on CPM you can end up paying sky high CPCs as you won’t have any data as to what banner yields the best CTR/CVR combination and the traffic source might rush you with tons of impressions on a shitty 0.2% banner, bang insane CPC right there.
TRYING TO RUN on RON with BROAD TARGETING:

So I had an SOI dating offer, accepted ALL in USA. Sweet I thought, I loaded it up on EXO, and selected RON>USA GEO. I check back 15 minutes later, it blew $500 and took me into the minus as well. GEE GREAT. Yea I had conversions like crazy and volume, and all that shit the gurus always say you need. But my ROI was total shit, and I lost a whole lot of money, and I had data for 15 minutes — useless for day parting/week parting. Yea I had max budget per day set, but that doesn’t matter on EXO because they have so many impressions (over 1 billion) that once their script says HEY budget spent, by the time it pauses it – it will drain your set budget 10x over!

The Reality: If you decide you want to go broad on RON you need a million+ dollars just to test, so you can collect enough data.

LESSON LEARNED: If you want to try ron, have at least some data so you can narrow in – that way you won’t spend your budget in an instant.

 

##MISTAKES I MADE WHEN IT COMES TO THE OFFERS###

Not listening to my rep! And Not using him and milking him for data. REPS you see, know it all – they know what converts, in DETAIL. What device, what OS, what geo, what time of day, etc. BE SMARTER > when you start an offer istead of flying blind, ask the rep to send you stats on day parting, devices, models, epcs, etc as much info as he has available. That way you aren’t going in dark, you have some idea. This works very well with some reps that practice transparency, there are assholes out there who won’t share it with you — but you shouldn’t be working with assholes like this anyway :)
##What I did Right##

After collecting data, and knowing what works, etc optimizing, I asked for a paybump, upped my bid, and collected more data to optimize and tweak the shit out of my campaign (APP DOWNLOAD). Then I asked for another pay bump.

Pay bumps help me go higher than all the other dudes selling the same shit as me. Remember, when an offer is HOT everyone will be pushing it… since their reps will be telling them to push it hard… because its the best hot shit right now, on fire!! Now, that means competition, and only way you can win is if you are smart, and ahead. The winners will be the ones making EPCs so high, their bids will be sky high for the little newbs and they will quit, ultimately sending all the volume to the best guy.

This is the real truth about media buying, and that is why Its so fucking hard, and not just a push button get rich BS you read in warriorforum ebooks for $5 bucks!
Watch out for part #2 coming soon, until then post your questions in the comments. I’ll try and answer ’em when I have time :)

 

 

 

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So what is a PREMIUM site anyway?

The team at adfonic posted one very interesting article over on their blog.. here is what they said:

One interesting query has been regarding the definition of ‘premium’. It’s a good question and one that we will look at in more depth over the months to come.

Premium is not…

If we consider a working definition to be ‘the best’ inventory, then we immediately run into problems. The best for whom? A good example is The Guardian in the UK versus Angry Birds. We’re probably in agreement that The Guardian carries an amount of prestige as a publication, with sufficient reach and brand safety to be attractive to an advertiser. But Angry Birds could also be a premium publication depending on what an advertiser wants to achieve. It certainly has a large, engaged audience.

So perhaps we need to employ the ‘duck’ test for premium publications. If it looks like a duck, and waddles like a duck, it’s a duck. But this isn’t going to satisfy advertisers who really do need to know what constitutes a premium publication.

And it doesn’t scale. While we could argue that ‘premium’ simply means ‘the head of the long tail’, the mobile ecosystem is growing at an astonishing rate so any definition will produce a massive head and a huge tail. Plus, long tail populations tend to be fractal: cut off the head by examining a different population, and another one appears, Medusa-like. So you’re still left with an ill-defined head, which is still growing exponentially. This does not help advertisers.

Premium might be…

So when we say that premium inventory is becoming more available via RTB, here’s our working definition of premium. Let us know what you think:

• Professional design
• Quality content that’s of real value to users
• Properly integrated ads – designed into the site/app, one per page, respect the user experience while achieving standout, and not facilitating accidental clicks
• Brand-safe environment for advertisers
• Ability to employ the USPs of smartphones while respecting user privacy (i.e. asking permission) – location, personalisation, audio/video
• High reach within the target audience (although this characteristic in isolation does not mean a publication is premium)

A final thought…

We have seen RTB significantly outperform premium. Our CEO and co-founder Victor Malachard presented these figures at MWC last year, and you can still see the presentation he gave:

Read the full article at http://blog.adfonic.com/advertisers-2/so-what-is-premium-anyway/

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Charles NGO + Jason “SMAXOR” – Two of the best Blogs in AM

I read a lot,  probably 1-2 hours every day to stay on top of the things that matter.   Occasionally I am lucky enough to stumble upon real gems and thought I’d share it with you.

These two are Charles NGO’s media buying blog, and Smaxor Jason’s very informative affiliate marketing blog.    These two blogs are awesome, they are not trying to sell you their coaching so you can make a million dream bucks, or make you sign up under their affiliate code anywhere.   So the BIAS has been taken out, and what is left is pure gold knowledge one can use.

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