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[ADWORDS SECRETS] 6 Tips on How To Improve Your Campaigns

No one talks about adwords, its like the most guarded secret in the world of affiliate marketing aside facebook of course. The guys making the big bucks, won’t share any of their secrets with you, because that will have a direct impact into their pocket book. OR they will charge you so much money, that most people simply won’t be able to afford to hire them for advice and 1 on 1 coaching.

Now that we’re aware about the state of things, let me be the first to share with you some amazing insights into adwords that helped me increase my ROI. I’ve been running adwords for years, it’s one of my favorite traffic platforms because you can get, ready for this golden nugget? A lot of premium placement that’d charge you 10x more (ie 45$ CPM instead) for 90% off or more. Yup, don’t ask me why but a lot of websites out there, premium pubs overvalue their placements yet they sell it for peanuts to adsense. Oh well that’s the way it is, lets accept it and move on.

I’ve been messing around with adwords a lot, and tried and test a whole lot of things, so here are 6 tips on what you can do to improve your adwords campaign so you can make more money.

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Designers and their lack of business sense .. RANT

I have been trying to find a designer who can chop+code the PSDs hyper6 made for me into fully responsive HTML5/CSS. Yea I have my own products now because I am sick and tired of CPA Networks shaving (*cough* technical errors *cough*) and/or advertisers scrubbing.

Unfortunately my company Banners&Landers doesn’t provide PSD2HTML service, only landers for affiliate marketers and their campaigns. So I begun my hunt on the usual places, oDesk, Twitter, Behance, etc etc.

I keep meeting designers that want either 400-600$ to code a single page from PSD to HTML/CSS, and say will take 2-3 weeks to do that, or I keep meeting people who want couple hundred and say they will deliver.

None of them give you a flat rate price before seeing what they have to chop up and code into HTML/CSS. You might agree and say OF COURSE THEY WON’T your page can be 10 pages in lenght, or really short so ……… YEA! That’s exactly it, the WRONG TRAIN OF THOUGHT.

You see, if a company would standardize PSD2HTML service and offer a flat rate, they could get VOLUME of orders. SURE some order they’d make little, on some they’d make a lot because these kind of things are various in size. But no, unfortunately most people weren’t blessed with a business sense, so they turn down a lot of work – instead of accepting everything, building a name for themselves, and thanks to volume after a couple months invested BANK consistently.

All right, rant off, back to work :)

RANT: Why don’t CPA Networks have reps in different time zones?

I’m sure if you live outside of the USA you can relate to this post I’m about to write.      I live in Eastern Europe,  and we follow the GMT+1 timezone here (CET),  that puts us 6 hours ahead of New York, and 9 hours ahead of Los Angeles.      When my office starts work at 8AM my reps at CPA Networks are asleep or just about to fall asleep.      Come 4PM our time,  the reps are just waking up, and will be heading to their office in about 2 hours.    So if I’m lucky, I can catch them around 5/6PM my time…   the time by which I have other things to do, and by when I may also be burnt out from having done a lot of work all day long.

Like today,  I have a bunch of creatives ready and ready to launch, all my reps at CPA Networks (not going to mention any names) are SLEEPING.   Now here I am,   waiting and waiting, instead of working and getting shit done.  WHY?  BECAUSE THE CPA NETWORKS HAVEN’T THOUGH OF HAVING REPS IN DIFFERENT TIME ZONES!

This is extremely frustrating, and it just shouldn’t be.     Anyway, though I’d share my rant to get the word out – CPA Networks you really need to get reps in different time zones, not all of us are Americans.