Skip to main content

Real Life Case Studies – Mortgage Leads on Facebook

I’m part of a super awesome FB Group owned and operated by my friend Tim Burd on Facebook named Facebook Ad Buyers.    Someone just posted an interesting question,  where they ask what could be going wrong, they spent $200 on advertising on FB, laser targeted yet no leads.     We run a lot of lead gen and here’s my answer that will def help solve their problems.

The original post said

“Running this as Lead Generation to New Jersey homeowners for mortgage leads.

Age 25 to 55, income $50K to $250K, full state of NJ, narrowed to homeowners.

About $200 into the campaign with zero leads.

Relevancy score of 5.

Any thoughts or ideas are welcome and appreciated.”

Here’s the ad:


Here’s my advice on what to do, to run a profitable mortgage lead gen campaign on FB:

This is what I’d do.

1. I’d get an awesome article written on the benefits of refinancing your mortgage.

2. I’d run an add targeting people in New Jersey for broad keywords on google/bing and get them to click and visit the refi article on website; where i’d place the FB Pixel.

3. After I get enough hits, (minimum 100 from New Jersey) I’d generate a lookalike audience.

4. Next I’d come up with two different angles and 3 different images. 1’d throw them into 1 adset, so I’d have an adset with 6 ads, which I’d duplicate 3x total. So I’d have an adset with 18 ads in it (3×6 same post ID) – Now I’d target broad in new jersey, and lookalike audience I generated.

I’d run this for 72 hours, at $100 per day to see which ad gets the best result.

Since FB optimizes at an adset level, i’d run at this budget to get enough data… once I know which ad gives me leads I’d continue to find related images and or even try video ad made from related images, or one of those cool cartoon animations.

Try that let me know if it helps; this method works well for us (we do a ton of lead gen in finance and insurance)

Eastern European Conference – Ad Days Coming March 3rd!! See you there!

I’m super excited about this and want to tell you about an awesome new conference that is coming up right here in my city of Budapest!!  It’s called AD DAYS Eastern Europe.       This is the first time AdDays is coming to Europe;  they had two awesome shows in Vietnam and Chile and now are expanding to EU as well.

Why is this conference awesome?  Well,  let me tell you how it is different.     But first, let me remind you on how much I hate typical conferences which are littered with employees of CPA networks and other internet marketing companies, and there’s hardly any real affiliates that are in the trenches with all of us.

Ad Days understands this, that’s why they focus on information that matters to us affiliates,  us that want to make $1k, $3k, $10k a day profit running campaigns and already know the basics (basics that WOW the shit out of main streamers who have ZERO clue about performance marketing, what a tracker is, how to optimize etc etc).    SO,  the guys behind ad days have booked some of the true super affiliates affiliates, who are in the trenches, who are always problem solving, to bring you a show where they share case studies,  best practices, tips on scaling, tips on over coming bans and what not.

If you are a newbie, this is a kick ass show becuase you can learn a lot of actual knowledge, and not just hear branding fluff and inspiring mumbo jumbo that makes you feel good right there and then (yea it’s super nice to listen to how someone succeeded with something, BUT its even nicer to hear HOW THEY DID IT STEP BY STEP so you can take note, and follow their example isn’t it?)

I attended a lot of conferences, and noticed there’s a true lack to hands on, this is how you do this,   since most are filled with crap there they brag how they made a gazillion bucks – but i mean,  that’s not useful to you, you need to know HOW you can make a gazillion bucks too, step by step, (the easy way)…  big promises, but believe me, I know the guys behind Ad Days, they are the kick ass company that brought you bad ass COD offers that I spoke about at AWE in Berlin.

In addition to a great line up of speakers,  one of the other benefits of AD DAYS will be local affiliates in Europe, and companies that have great offers for affiliates in both white and blackhat areas are coming out to meet and mingle.    The focus will be affiliate marketing, optimizing, scaling,  and media buying using specific KPI’s to help minimize the risks and maximize the profits – great tips on running your biz, building a team, and more all related to the secrets of super affiliates like me and how we do things.

And last but not least, there’s going to be a lot of awesome parties, and after parties organized just like you are used to in Thailand and Vegas, plus the event location will be in Budapest, known as one of the top tourists destinations in Europe for nightlife.

Ad Days Eastern Europe will be held at Intercontinental Hotel on March 3rd.     

Learn more about the event right here ->

For hotel bookings at the venue hotel see –


PS: Why should YOU attend?

AdDays is being put on by the Russians from AdCombo; I don’t know about you but I know these guys as no BS, no Big Story,  only facts, to the point, straight up talk.    In Vietnam and Chile they brought some awesome speakers that shared gold you never hear at conferences.   If you like no bullshit kind of things (hell if you read this blog, I know you like it raw and AS IS) then you have to be there, plus it will be great to see you – I am going to be organizing a party with these guys for Ad Dayz and hope we can have some beers there!



Happy New Year – Cast Is Finally Off

In case you haven’t noticed, I didn’t update the blog since november.  That’s because I broke my hand, and my entire arm was in a cast.  I couldn’t type, and it was total hell.     Anyway, it’s finally off so I am back to my 144WPM typing speed, so I can dump my mind as fast as the thoughts hit my head (almost).

First and foremost I want to wish you and your family a very happy new year – hope you make 2018 the best, and make a lot of money!!

Last year I asked, what kind of posts would you like to see, and a lot replied saying how to guides regarding facebook,  custom audiences, and stuff like that … I plan to do just this, and also cover adwords, and retargeting since affiliate marketing is truly evolving so its no longer about cheap traffic, lander and bam, rather about finding the best customer, retargeting them, and having them come back again again to buy your product and/or your services/offers.