A lot of affiliates are struggling, BH is getting harder, so today I want to share with you an awesome opportunity to earn money and minimize the risk of getting b4nn3d as it’s what EFF BEE loves at the moment… and that is ECOM (Not Drop Shipped Ecom mind you, rather product is in target country, so delivery is FAST).
This case study was sent to me by my good friends at ClickDealer CPA Network (Sign Up Here), who were so nice enough to show off the creatives used, both images and the video ad (you can rip and run these, or make variations of to test the offer – I suggest the latter, as your own variations will work best.)
As it’s an ecom offer, you don’t have to cloak it, you can link directly to the URLs provided as all redirects happen within subdomains of one clean domain so you don’t have to worry about FB asking any questions.
The offer was launched in Tier 1 locations (US, UK, CA, AU), due to them containing the most affluent audiences.
The initial results allowed the team to continue developing the campaign and after optimizing the promotional materials, we reached a stable point of positive ROI.
The campaign took place exclusively on Facebook.
They based our optimizations on conversions (we ran a Website Conversion campaign, and placed both the Add to Cart and Purchase pixels). We first optimized for add to cart, after we had 100 add to carts, we switched to Purchase — this is called training the pixel)..
Then they split-tested by age and gender.
According to their data, the amount of sales was identical between male and female audiences, however women had better CR, thus lowering the CPA.
Average CPA – $3.30
Impression optimization by conversion
Attribution window – 1 day after the click
The funnel goes straight to the landing page without cloaking
NOTE: The team had to be cautious while picking out the creatives, due to the danger of breaking the “shocking content” and “display of physicality” policies. Part of the creatives were denied for that reason. Some of the creatives used were spelling out all of the product’s benefits, but were not top-performing.
Examples of creatives:
The creatives were optimized based on age, gender, geo, and angle. U.S. turned out to be the most lucrative location, with most of the media buying budgets allocated to that area. The team tried narrowing the targeting down to states and cities, but saw no outstanding results.
The relatively modest initial budget ($1.5k) with further scaling from the campaign’s revenue yielded a nice profit of $57.4k due to the low CPA and high ROI (414%).
The offer’s perspectives remain promising. One of the vectors of further growth is testing other geos, mainly Europe and top 5.
A creative approach to promo materials and targeting may yield results matching the presented ones and better.
This offer is very good especially now that facebook takes reviews from customers, in addition customers will be happy as the product is shipped locally and will arrive in a manner of days.
Lead Generation is the only type of internet marketing that will never die. Facebook will never kill it, Google will never ban it. Why? Because EVERY business in the WORLD needs customers! And leads are potential customers.
This is why for years I’ve been very supportive and a firm believer that after all the endless policy updates make it near-impossible to run most affiliate offers; the drop shipping from aliexpress model becoming over saturated and that coupled with high CPMs ending most opportunities there – lead generation will remain.
Now is the time to get into lead gen before everyone else gets into lead gen.
Lead gen, unlike traditional ‘scammy’ affiliate offers is the real deal. It is true value. It is a service that all businesses benefit from.
So the question is; how do you get started? What is the first step you should take if you never-ever done any lead generation.
I know you might be thinking, make an agency website, then put up some ads, and get some customers and just get them leads. But this isn’t how the Pros do it, lucky for me, I am great friends with Tim Burd (visit his page). And he has done a ton of lead gen, and understands it better than most. So when I was getting started in the world of lead gen, Tim was there to teach me the ropes.
I am going to share the best advice and tips here for free; so you too can get a lead generation company going that won’t die when Facebook, Google or anyone else decides your offer is no longer policy compliant. Who enjoys having to start from scratch after making $100,000 per month? No one!!
If you want to get into lead gen, you need to sign up at some lead gen CPA Networks and start running traffic to a few different lead generation offers.
First – The goal is to find out where you can get the cheapest leads, and make the most profit margins.
> I started a case study on AdLeaks Premium forum here where you can learn step-by-step how to run lead gen campaigns on Facebook – Sign Up Here and read it now!
The second stage is to seek out the wholesalers, in other words the aggregators and start selling to them.
The third step will be to go direct to buyers, and setup a lead delivery system that emails or posts the leads to their CRM system in real time.
Want to learn from TRUE super affiliates? Not Fake GURUS that are masters of editing screenshots in Photoshop?
Affiliates that if you ask the CPA Networks, they will CONFIRM that yes these guys are legit?
Or if you ask your Russian Hacker friend who sits in his hotel room, sniffing passwords with the open WIFI, WHICH PERSON is a LEGIT super affiliates, they will name these guys??
WELL here is your chance to learn from the best…! JULY 17th in BARCELONA – GEEKOUT is coming!!
***GEEKOUT*** With a name like that, you KNOW it will be goood!
What will they be teaching? The secrets on how they started a campaign that they then scaled to multi-million dollar spends.
You know what they say, if they don’t spend money on ads, it’s not working.. Well these guys spent millions, so they clearly know wtf they are doing.
Best, they are going to share the foundation, the foundation no one ever talks about.
I am personally SICK of events where they teach you how to scale; I mean scaling is EASY if you are making money!!
You are way more open to test more things to find the golden optimization technique if you are breaking even at least… right?
This thing is CHEAP considering how much value you are going to get… and when it comes to the benefits you have various options..
They offer a regular ticket, that will give you a classroom seat, 8 hours of learning, yadee yada…
a VIP ticket that will give you the above, plus some benefits like unlimited replays…
and the purple level ticket, that will get you the networking rights with the Speakers via DINNER, so u can ask them stuff that matters to you and your offer/vertical directly and get 1 on 1 time and answers..
I have been a member on Instagram for a bit now, but never really used it. I didn’t need ‘another Facebook’; however since Facebook is going ape shit crazy banning everything these days; the only way to ‘stay alive’ is to accept the hard facts and pivot/adjust/get with the program. One of my ways of adapting to these changes (thanks Zuck!) is to diversify onto other traffic sources for my brand. Introducing Instagram…
Why IG? IG has amazing organic reach atm as its still a platform in the growth stage. Whilst Facebook has killed off organic reach and they want you to pretty much pay for everything these days (and then they ban you).. on IG you can still get a lot of free reach if you share useful content and interesting photos/videos that are targeted towards your audience.
Now the question is how to build engaged followers? I mean no one wants fake IG followers that never like/comment or interact with what you post, that’s useless… however a lot of people still buy fake followers to look big… I personally prefer the real deal, real, highly engaged followers.
So how do we get them? Here’s what I learned in the past week of reading and trying various ways… this is the best way I’ve found thus far..
Then you search on Instagram for these hashtags, and click it. Then click the first image that appears and you will right away see posts from real affiliates that used these hash tags.
Next, there’s a follow link next to their name on the right… click this, and you will now follow them, and chances are they will follow you back.
Engage with their pictures, like it, and comment on it, to increase your chances of them reciprocating and commenting on your posts and liking your updates, etc.
I just started doing this, but the response has been amazing. It is working and I am networking with affiliate marketers that understand our ‘affiliate speak’ so my posts are getting more engagement, and my followers are growing.
Try it 🙂 It really works and it’s free (just takes time)