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What should my facebook adset budget be?

People always ask me this question  and me, myself sometimes lose confidence in which budget to set.   But today, I noticed something while looking over stats inside Business Manager..

The adset when it receives 50 conversions, it will change from Active (Learning) to Active – Initial Learning Complete.

People always said “FB Needs 50 conversions in a week (if you have that window set) to start optimizing. What optimizing means is to show your ad to people that look like the ones who converted…   I was lime mkay, cool it needs that, but only now I realized what that is in reality thanks to these little footnotes FB now provides.

So what should your adset budget be?

Let’s say your offer payout is $35.  You want to make 100% ROI on that.  That means your CPA you want is $17.5 – since FB needs 50 conversions to optimize,  your budget in a week to properly test this would be 50 * 17.5 = 875 / 7 = $125 per day for the adset.

Real Life Case Studies – Mortgage Leads on Facebook

I’m part of a super awesome FB Group owned and operated by my friend Tim Burd on Facebook named Facebook Ad Buyers.    Someone just posted an interesting question,  where they ask what could be going wrong, they spent $200 on advertising on FB, laser targeted yet no leads.     We run a lot of lead gen and here’s my answer that will def help solve their problems.

The original post said

“Running this as Lead Generation to New Jersey homeowners for mortgage leads.

Age 25 to 55, income $50K to $250K, full state of NJ, narrowed to homeowners.

About $200 into the campaign with zero leads.

Relevancy score of 5.

Any thoughts or ideas are welcome and appreciated.”

Here’s the ad:

 

Here’s my advice on what to do, to run a profitable mortgage lead gen campaign on FB:

This is what I’d do.

1. I’d get an awesome article written on the benefits of refinancing your mortgage.

2. I’d run an add targeting people in New Jersey for broad keywords on google/bing and get them to click and visit the refi article on website; where i’d place the FB Pixel.

3. After I get enough hits, (minimum 100 from New Jersey) I’d generate a lookalike audience.

4. Next I’d come up with two different angles and 3 different images. 1’d throw them into 1 adset, so I’d have an adset with 6 ads, which I’d duplicate 3x total. So I’d have an adset with 18 ads in it (3×6 same post ID) – Now I’d target broad in new jersey, and lookalike audience I generated.

I’d run this for 72 hours, at $100 per day to see which ad gets the best result.

Since FB optimizes at an adset level, i’d run at this budget to get enough data… once I know which ad gives me leads I’d continue to find related images and or even try video ad made from related images, or one of those cool cartoon animations.

Try that let me know if it helps; this method works well for us (we do a ton of lead gen in finance and insurance)

How to Create Custom Audiences for Facebook Ad Manager/Power Editor with Ease

You may, or may not know that the Facebook Audience Insights tool is total crap.     It doesn’t let you target every interest that comes up in it; plus there’s many interests that you may add to the left side bar, but when you go and create an audience, you just cannot run ads (add them to your interest targeting keywords).

To be sure of what to target, most people would just go into ad manager, and use the fields there – however there’s a better, more efficient way to create audiences.     This is perfect if you have a team, and you trained up someone to be a master of creating highly passionate audiences like I have.    Why?   well, they can get access to this page without ever needing to hop into ad manager/power editor and create all kinds of custom audiences your VA or real life assistant/media buyer can simply select from a drop down when they are ready to put some campaigns online.

Here’s why you can create custom audiences with ease.

  1. Make sure you have business.facebook.com account setup.  The facebook business manager or FBM for short.
  2. On the top menu click  Asset Library > All Tools > Audiences

  3. On the Audiences screen, click the Create Audience blue button, then click Saved audiences

  4. Name your audience whatever you want (if you have a system for naming stuff so your media buyer(s) can follow, use it here);  and then setup your audience as usual:

  5. After you are done, click the CREATE AUDIENCE button and that’s it.

Now when you, or your media buyer, or VA go and create Facebook Ad Campaigns they will be able to select the right audience in a click of the mouse rather than having to enter it every single time!

Affiliate Marketing Problem Solving 101

Affiliate Marketing seems to be non-stop problem solving right?   Just imagine, you worked so hard, you did everything right, and the damn campaign just breaks even.

Let me elaborate on that,  you spied, you picked two killer landing pages that are doing well.  Found 2-3 angles for your ad,  you got your targeting down and you are split testing two offers which seem to be hot (again according to due diligence like talking to your reps, also confirming via similarweb pro, and other spy tools) yet, YET!! the damn funnel converts at break even!!

WTF right? Everyone says you are supposed to be making multiple 100% ROI on FB, all you need is accounts right?   Maybe you need to warm the pixel?   Nah, despite doing all that you can still just break even or even lose money… but why?   WHY the F**** does this happen.  You probably scratched your head over it;  got real pissed, and said fuck it, and went to another geo, and/offer or different vertical altogether, testing and testing until one thing hits, and then you ride it till it dies.     Familiar yes?  Oh I know.

But what if there was a way to take a ‘shitty camp’ that just breaks even and turn it around to rake in 1000% ROI?    It is possible, and we have been doing it ever since I read this book called Problem Solving 101.   That book was an awakening for me;  that let me approach problems and ask, what might be the solutions.

So for a shitty ass campaign that just seems to break even, here are a couple of things to try to solve the problem of NO ROI, and turn it around for MEGA profits:

-try more angles
-try manual bidding, at different levels
-try different audiences
-try different celebs/people on the landing pages
-try more offers
-try something craze that you’d never think will work, but is funny (this ends up always working for us, somehow the best)

so there you have it, some ideas on how to turn a shitty camp around make it a killer camp… hope u enjoyed another quick-to-the-point-no-blah-blah-post.

-iAmAttila

 

Quick Tip: Why Negative Ad Comments can Help You Make More Money

Facebook Ad Comments,  they can be a nightmare.   Especially if you are selling items for 10x the cost of the item on Aliexpress.    I know; we’ve been there done that.  If you can identify with this ‘problem’ you know how much it can quickly ruin your super sweet low CPAs and drive the costs up, and sales down.

This is a classic glass full vs glass empty scenario – you can either get depressed from all the negative comments, or use them to your advantage, turn them around to make more money.

How?

Well,  many times people that leave negative comments want to report you,  bring awareness to the ‘scam’,  ‘expose you’ and other things a good, ethical Samaritan would do right?     After a few negative comments agree,  it’s like unleashing a can of whoop @$$ on your facebook ad.     Of course you will want to reply where you can,  hide what you need to; and ban people that have a lot of time on their hands from littering your newsfeed ad with more of their negative comments.

One great thing is we can actually take all their negative comments, and write ANGLES from it!      This really works, because you can address these potential negative comments by putting a positive spin for it.

For example:   You can get this on ALIexpress for 20$ cheaper!!! RIP OFF!!

A new angle that comes to mind from this could be “YES! You can order from China and save big, or you can order from our AMERICAN store and get the high level of customer service you are used to! Your choice!”

in the above angle, you are addressing potential negs by calling it out, followed by positive benefits that come if they order from you vs china.

You can put a lot of awesome twists to a lot of negatives,  sadly there’s more negative than positive in our world so endless ideas of inspiration will manifest themselves as more and more comments come in!

iAmAttila’s Top 7 Tips on How to Setup your FB campaign for Success

I’ve been ‘doing’ Facebook ads for 2 years now or so, and over time had the chance to test way more things than most people. I attribute this to my nerdy side, which loves to take things apart and learn how they work. In the process, I discovered and repeated, then confirmed a lot of hypothesis’ which helps my team greatly in their daily work of launching successful campaigns.

You probably heard often that Facebook is one of the best traffic sources, but as usual, people don’t explain why… they just say its the best. So let me help you understand:

-Very little bot traffic
-Highly accurate targeting options
-HUGE chance for scale

Even though Facebook makes it easy to target your perfect audience, you can STILL blow thousands of dollars $$$ and end up with 0 conversions if you don’t launch a campaign with the right ‘elements of success’.

I don’t have time to write a lot of blah blah text, instead let me cut to the chase why you clicked through to read this blog post of mine. The top tips on how to setup your FB campaign for success in no particular order:

1. Make sure you use unpublished PAGE POSTS for all newsfeed ads. DO NOT create ads from the power editor/ad manager. This has two benefits, a) it will help ensure that when people like/share/comment on your ad and b) it will make it way easier to manage, especially when you have to moderate and/or respond to comments.

2. Create one adset per element being tested. So if you have one angle, and one image – do not throw multiple angles/images into the same adset. The algo works in strange ways, and unlike Google you don’t have the option to rotate ads evenly.

3. Set the tone for your ads – a lot of the time, the attack of the negative people is imminent. What does that mean? You publish an ad, and right away you will have the ‘good simaratins’ throwing words like it sucks, it doesn’t work, you can buy it on ebay for 1/3rd the cost, etc etc. That’s why it’s important to be proactive. Once you create an ad, go to it, like the post, and ask friends to reply, like, and post some positive comments.

4. Build highly passionate audiences to target, always start with a broad audience (you will know this by typing the most broad related keyword to your product/service/offer and it will have the most people in it) then click NARROW audience, and start adding in relevant interests, ie magazine names, club names, tv shows, tv channels, organizations. How this works is, if a person likes lets say Body Building, and they like FLEX magazine, they are more likely to engage with your ad, vs someone who just is in the broad bodybuilding interest group. The reason is they might have liked a post or video related to body building but thats it; vs the guy who liked a post and also liked stuff from flex magazine.

5. Make sure your audience size is at least 1 million; if it’s too small that means you will burn out your ad too fast, which can cause all sorts of problems (audience burn out, spam complaints, CPA rising rapidly)

6. Include a call to action link in your ad text – use a link shortener like bit.ly or goo.gl or something similar. People are not the smartest, and unless you show/tell them where to click/tap they will post comments like HOW DO I GET THIS? Even though the ad might have a button to learn more, or buy now, or whatever. This is definately an ROI Boosting practice.

7. Be the first to reply and comment on your ad with a link to your offer. This goes hand in hand with what I said above, people aren’t the smartest…