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YOU HAVE TO TRAIN THE PIXEL true or false?

Are you running campaigns on Facebook? If YES, you’ll want to read this.

How many times did you hear someone say “YOU HAVE TO TRAIN THE PIXEL?”

Ever wonder what the hell that means, and/if that is the magic bullet to success on Facebook ads?

I have, because in my experience the longer an ad runs, the higher the CPA goes – which totally goes against the ‘word on the street’ (or is it a myth?) that if you train your pixel,
facebook will know who converts, optimize your targeting and serve your ad to people who will more likely convert.

There was a great discussion on this in Tim Burd’s FB Group – Facebook Ad Buyers recently, and i realized I am not alone – a ton of other people experience the same thing.

You setup 10 adsets, each different angle, you pick the very best 2-3, stop the rest and then let these top 2-3 run without touching them. CPA goes well, for a couple days, maybe
weeks, then starts going down.

Experts will say it’s ad burn out, which isn’t the case when your audience is two million, and you only showed it to 10% and frequency is 1.01 on the ad. So what is happening?

Why is CPA going up, when the angle is so awesome. Shouldn’t the pixel be working after a few hundred conversions? I mean, the word on the street says you train that pixel, it’s
going to drive you such golden traffic your CPA will actually go DOWN. NO, it doesn’t work that way it seems after running countless tests to try out this hypothesis.

SO WHAT IS REALLY HAPPENING. WHY?

According to many commenters in the FB Ad Buyers group, lets say you want people to buy something (meaning whip out and actually pay) and you have an audience of 2 million.

You select optimize for conversions > purchase. FB is going to then check the audience you targeted, separate out within that the people who bought stuff, and start showing your ad to
these people. Let’s say the 2 million audience, has 200k people in it that bought stuff. After fb algo shows your ad to this 200k, it will start showing the ad to the rest of the
audience (the other 1.8 million) and these people aren’t confirmed buyers, they might not do shit, they might leave comments/share/or like a post, or they might click but not buy. So of
course, these kind of people will NOT convert at the super awesome CPA you started seeing 48 hours into the ad campaign.

They are actually going to be harder to convince to buy something; so that is why the CPA will rise after you exhaust this buyers audience within your target audience.

What do you think?

What happens to the facebook adID if you duplicate an ad multiple times inside an adset?

If you are wondering what happens when you duplicate an ad inside an adset multiple times, the answer is the AdId will change, and the social proof will not be shared.   That means if your main ad received 10 likes, and 5 comments, and you duplicate the ad, the new duplicate will have 0 likes, and 0 comments and count as a brand new ad in facebook ad system.

IF however, when you create your ad, you set it to use existing post, and duplicate the ad afterwards, it WILL share the engagement/social proof. Don’t know why facebook does this, but you do want the engagement shared for the most part so try and use existing posts.

What happens to the Facebook ADid if you duplicate an adset?

If you duplicate an adset within a campaign on Facebook Power Editor or Ad Manager, the adID is not going to change, and it’s going to remain the same.

1 adset duplicated 100 times scenario

Even if you duplicate one adset 100 times, the ad ID within each of the duplicated ad sets will remain static (meaning it won’t change) thus the social proof that is attached to each article will be shared among all the 100 duplicated ad sets.

 

How to Fire The Facebook Pixel When Someone Clicks A Button or a Link On Your Lander

This is an advanced guide, if you are new to affiliate marketing / internet marketing – this is not for you and will be very confusing.   This guide is also for Facebook Ads and covers advanced technique used in order to help build custom audiences, and better targeting techniques for paid advertising campaigns on Facebook.

Let’s say you are running a campaign,  diet, skin, lead gen, app installs, pin submits, eCommerce, whatever; and you want to optimize for people who came to your landing page, and then clicked the link to fill out the offer.

Wouldn’t it be great if you could optimize based on everyone who actually clicked (thus is more likely to convert) vs everyone who visited the page, many of whom then bounced from there?

There’s a way, and it’s done by using a little javascript and assigning custom functionalities to your links/buttons.

Step #1 – Grab the Facebook Pixel Code from the Ad Manager front end.  If you don’t know how to do that, read this guide from FB.

 

Here’s my ORIGINAL code I got from Facebook:

Step #2 – We need to add a custom javascript function that will “FIRE” the facebook conversion pixel.  Here’s the code we must add to the default Facebook pixel:

After we are done, we must paste the modified Facebook Conversion Pixel code between our <head> </head> section on our website; it should look like this:

NOTE: You must replace the 1150734851629733 with your own pixel ID!

 

Step #3 – Next, we need to add some code snippets to all of our links in our landing page/and or buttons as follows

For text links:

For a button:

For a link styled to look like a button:

 

Now when you setup your Facebook Ad Campaign, make sure to select Optimize for ADD TO CART; because everytime someone clicks a link on your landing page; it will fire the pixel and you want clickers, not people who just come to the lander, then leave right away.

How to Batch Rename Adsets in Facebook Power Editor and Assign a Unique Serial # To Each

If you are reading this, chances are you are looking to ‘automate’ or take some shortcuts to renaming adsets in a way, where you will have a constant, lets say ADSETNAME and next to it, a number which acts as a unique identifier number.

Before, I used to do this by duplicating my adsets, renaming them using the mass renamer, then editing one by one to add a unique identifier, like a series of numbers from 1 to 10.

Now, there’s a super quick way to do this,

1) Duplicate your adsets
2) Select all the ones you want to rename in bulk
3) Where it says AD SET NAME, click the link below that reads RENAME USING AVAILABLE FIELDS
4) Enter custom text box appears,  fill in something for the adset name,  for example  TSHIRTS, then press the plus arrow to move it int he middle column named “Fields in this naming structure”
5) Next, look for ADSET ID, and click the plus to add it again.
6) For the additional formatting column, separate each field with –  leave that as default.
7)  Press rename, and there you go it will look something like this ->   TSHIRTS-292839823, every adset a unique identifier.

Have fun!

-A

 

 

ROI Dropped on Facebook ADS from 300% TO 0%? This is why!

If you are doing any kind of advertising, and it seemed to be doing well, you naturally want to scale by increasing your budget right?  Chances are you’ve done this, only to discover that each and every-time you do this your ROI goes to shit.

Well,  there’s a reason to this and this is why it happens.        Let’s say you are spending $20/day on an adset and you are getting 200% ROI.  You decide, whoa this is killin’ it, let’s milk this biyatch!!  So you increase your budget by doubling it to $40/day, then you double that to $100 day, and then to $200 a day, and long behold your ROI starts going down, and soon enough by day 3 it’s like nonexistent.

WHY?  WHY do I deserve this,  why can’t I just scale and make money you think to yourself, bashing your head in the wall.   Well there’s nerdy science to it all, and it has to do with how the ad auction works, and how CPMs, and all that correlate with each other.

When you increase your budget fast,  it means Facebook will want to spend that budget, so if you are doing auto bidding, then it will increase your CPM bid to get more impressions, thus win more auctions on their platform.  This will increase your CPC costs, and that will in turn decrease your ROI.

Over a period of 2 weeks, I’ve measured and noted the effects of increasing the budget slowly vs fast and the Conversion Ratio % always stayed pretty much level at 2.5% when I fast-increased, or slow-increased.  The only thing that changed was CPM costs shot up, and with that the CPC’s did as well, so i was paying more for a conversion since the conversion % stayed the same, and the CTR’s on my ads as well.

 

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