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Facebook Ads Primer Part 3/3 [Campaign Optimization]

You have learned a lot in the previous part of my Facebook Primer. We have covered the importance of angles, and we started to wade through the inviting waters of Campaign Optimization. Today we will continue learning about proper Facebook campaign optimization, and finish with some useful tips.

If you know me, you know that I always test, test, and then I test some more. If you have read the last part of my Facebook Primer, you already know how important it is to split-test your ads. “But what about decreasing bids?” – Is the question most of you have sent me, and the answer is right in front of you.

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Facebook Ads Primer Part 2/3 [Angles]

In the last part of my Facebook Primer I have talked about some important facts one should consider before setting up a Facebook campaign. Many newbies tend to make the same mistakes, but all of the mistakes can easily be avoided with knowledge, planning, and thinking outside of the box.

First part of the primer showed the importance of sticking with a niche, choosing the right offers, and targeting a specific democratic. Today I will teach you the importance of angles and a bit about creating the ads, since most of you already know a lot about it.

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Facebook Ads Primer Part 1/3… or 4 [Creating Campaigns]

It is a fact that Facebook is not considered a new platform. You are probably savvy enough to know that many affiliates have waded through the seemingly treacherous waters of this well-known social media website.

I have been busy with Facebook for some time, and I have received many messages related to Facebook from you guys, hence this awesome primer which is sure to give you some pointers in how to approach Facebook ads. There are plenty of affiliates out there who are making good bucks thanks to Facebook, and that is why so many people out there are giving it a go, but there are other reasons as well.

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[Very Important] How to Make Money on Facebook – The First Step – ANGLES

Angles are one of the most important things (aside images) when it comes to Facebook. Having a good angle can make or break a campaign.   Why? Because the marketing ‘angle’ is how you can connect with your audience. And here’s the funny part;  if you come up with what you think is a killer angle, it might actually suck. Most of the times, the stupidest angles I thought would never ever work, end up killing it and performing 300% better than the one I thought is the best.

To test angles, you first should dial in the best image. Start by doing 10 ads, with no angle, and see which one gets you the highest CTR.

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Facebook Ads for Businesses – Worst Customer Service On the Planet?

Everyone is in love with Facebook; hell it’s an addiction, omg fun goodness.       Not so fast; maybe if you are a freeloader using it to waste your endless time liking and commenting on everything and sharing your very valuable opinion; then maybe Facebook rocks;   but if you are an advertiser.  Who is willing to spend big bucks on their over priced ads;  then things get a little interesting. (more…)

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Are you making this mistake? Facebook Ads

I admit, when I started doing Facebook ads 3 years ago for app installs; I made this mistake.

It cost me a couple thousand dollars and forced me to return to what I know best – Google Adwords. But since the algo update this March in Adwords; I’ve took a lot of time to invest into testing every single targeting option, ad structure, placement, trick in the book there is from a technical standpoint. I invested over $100,000 into data so it can do the talking for me.

Forget about guru products; most gurus make their money teaching you this stuff; but is what they say true or they just want it to sound good so they AWE + INSPIRE so you come back and buy their up-sell? You decide on that one. (more…)

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