Someone on STM asked how they can find their demographic using the insights tool, so I decided to help him out, but also decided why not share with you – because this method works, and really well for any vertical.
1) fire up audience insights tool
2) find the top VERTICAL-RELATED sites on google in the GEO you are working in
3) into the interest section on audience insights, start typing in their name, when you find a match add it, then add every single vertical-related site in here
4) after you added all, click pages tab, and sort by affinity – you want the top 5 highest affinity fan pages on FB related to sites like these
5) setup new camp, targeting 1 interest per adset 18-65+ with 1 ad.
Facebook Graph search is so powerful, it helps marketers target better by being able to look up the perfect audience to target. This list wasn’t compiled by me, I took it from another site, but I am sharing it with you because it can truly help you out in building the ideal, most engaged people that are interested in your offer/product/brand.
All of these queries can be entered manually through the top search bar on facebook, and in most cases typing just the first few letters of the product/service/competitor you want to find information on will automatically be filled in by facebook. You then just click the Yellow flag, and browse the results.
The FB Graph search is available only if your account is set to English (US).
I’ve always been interested in social media, and learning how people harness its powers to make millions of dollars online. I don’t want to make millions [and quite frankly i bet you very few do), I’ll be very happy making $10/day from our efforts internally; but we’re not there yet.. I have my own internal media buying team, and also many creative copywriters.
I’ve assigned two dedicated people to our new ‘social project’ and they’ve been playing with facebook, pinterest, google plus, and twitter for the past 2 months or so, trying different methods and ways to grow our followers, likes, shares and interactions with the visitors. Some methods have been more successful than others, so I will share them with you. I love giving back, so here’s two awesome things you can utilize right now to build followers and traffic in a viral sense.
Method 1 – Take what has gone viral, and adapt it.
People already did a lot of stuff that has gone viral, I am a firm believer you don’t have to reinvent the wheel, rather improve how it spins. So, this is what you can do:
Step #1) Head over to google.com, type in images that gone viral.
Step #2) Open a few of the links, and find stuff you can adapt to whatever fan base you are trying to make
Step #3) Fire up photoshop, and take the headline or the idea – modify it by putting your picture, or changing the headline, or both along the lines of the original.
Step #4) Upload it to your FB page, and see what happens – if your page has likes already, chances are this method is going to get your page even more likes, and plenty of shares. It works for our cat page about Siamese cats.
Method 2 – The Bragging Rights Method (Yup I made that up)
Step #1) Lets say you have a cat page like we do, about Siamese cats
Step #2) Look for other pages on FB about siamese cats – look who liked/commented — open each person that has a picture with themselves and their cat as their profile picture.
Step #3) Head over to their profile, and look through their pictures – find the one you think is the cutest/funniest/best.
Step #4) Take this picture, upload it to your Cat page on FB, and write a cool headline for it.
Step #5) Send a private message to the owner of the picture, and write this
“Hey! I saw you have a siamese cat too!! Hope you don’t mind but I just couldn’t resist and had to post a picture of your cat on my cat page, because she’s just sooooo adorable! Check it out by visiting my page, and don’t forget to tell your friends about your cat being featured!!”
This ‘bragging rights’ method works wonders, in fact it’s by far the best method so far that we’ve encountered. Why? Simple human physiology — people love to brag, give them something they can brag about and they will share it with their friends on their own.
I don’t run Facebook, nor dabbled with Teespring yet, however my buddy AffEngineer posted a very good guide that details how he goes about bidding and turning a profit on Facebook running TeeSpring Tshirt campaigns. Enjoy!
“…Here’s a dedicated post on How you should go about bidding on your FaceBook Advertising Campaigns for Teespring.
First of all, there are many ways to do this. While others still set their FB campaign goal to post page engagements, I’ve made the switch to optimize by conversions.
What’s the difference between the two? Well from my experience,
Optimizing by Page Post Engagement ads gives your newsfeed ads the best chance to get as many likes, shares and comments as it can. How FaceBook actually goes about doing this, I have no idea but their algorithm keeps this in mind when displaying your ad. Getting your ad ‘viral’ or popular is great. Newsfeed ads or posts in general with a tonne of likes, comments and shares give social proof to it being cool, hip or trendy and more and more people will start to engage with it. Although this GENERALLY means your teespring campaign should do great, it doesn’t necessarily give you sales.
By Optimizing by Website Conversions on the other hand, FaceBook will display your ads to people that are most likely going to convert. This might not get your newsfeed ads as much post engagement but you’ll still get a decent post page engagement anyway. By utilizing the power of FaceBook’s ability to get you the best, most conversion friendly traffic, you’re making the best of your monies worth for your advertising. One of the methods most powerful features via this method is FaceBook reporting. Here you can see the exact demographic from Age, Gender, Country. etc that your conversions are coming from! This is THE MAIN reason I use this as my goal. I need to know who are converting and for what type of shirts so I can better plan my next designs.
The Bidding Process
The Bidding Process is fairly simple. All I do once I’ve selected ‘Optimize by Website Conversions’ as my goal and placed the tracking pixel info in my teespring campaign is, under the Optimization & Pricing Tab select ‘Optimized CPM’, (see below). That’s it!
Note:This can only be done using FB PowerEditor.
I let FaceBook tell me how much they’re going to charge me. The more conversions you get, the less FB will charge you for impressions so it’s in both parties interests to optimize teespring sales. This is a big reason why FB advertising works so well with Teespring.
Over time, FaceBook will tell you how much they’re charging you per conversions. Your job here is to ensure this value is less then how much revenue you’re getting from each conversion/sale. As long as it is, you’re profiting, hoorah!
The tricky part is also to be able to anticipate whether or not you’re going to reach your goal so your sales actually follow through. Many times, I’ve not been able to meet my target goal resulting in wasting $40-$80 in advertising for a design.
That’s a whole other issue though so for now just take the above advice and apply it. Don’t be intimidated in making the switch from Post Page Engagement to Website Conversions. It’s quite simple once you get the hang of it