Everyone is in love with Facebook; hell it’s an addiction, omg fun goodness. Not so fast; maybe if you are a freeloader using it to waste your endless time liking and commenting on everything and sharing your very valuable opinion; then maybe Facebook rocks; but if you are an advertiser. Who is willing to spend big bucks on their over priced ads; then things get a little interesting. (more…)
I admit, when I started doing Facebook ads 3 years ago for app installs; I made this mistake.
It cost me a couple thousand dollars and forced me to return to what I know best – Google Adwords. But since the algo update this March in Adwords; I’ve took a lot of time to invest into testing every single targeting option, ad structure, placement, trick in the book there is from a technical standpoint. I invested over $100,000 into data so it can do the talking for me.
Forget about guru products; most gurus make their money teaching you this stuff; but is what they say true or they just want it to sound good so they AWE + INSPIRE so you come back and buy their up-sell? You decide on that one. (more…)
This is a guest post from FBQueen
All Facebook marketers can relate to the nightmare of not having any ad accounts to run on. You don’t necessarily need to be a naughty affiliate to get your accounts flagged. Many affiliates ask the question what flags an account and my main answer would be: your ads.
How!? People are hating no matter what content you’re running – for example you run an ad for a Papa T-shirt which is completely compliant with FB’s rules but you still end up with a flagged account. Why does it happen? When users don’t like your ad first they flag it, then they post a negative comment as they’re associating a negative memory or feeling with your image or ad copy. (for example some would comment, “my papa died -,-”)
This is out of your control, you can’t really predict how many people will flag your ad – which will eventually get your ad account red boxed. It’s only a matter of time.
This is a very common question, and no matter what page you visit there is always a different answer. You can believe this, or that but me being a technical guy, I love to analyze and then figure out really which is the best method to run.
Take for example, a Shopify store with 10 products. Some say it’s best to make 1 campaign, then one adset for each product. Sure it works; but what if you want to scale, what if you want to run tests, what if you want to keep things organized so you know birds eye view which campaign is performing, which needs optimization and so on.
When to start your Facebook ad campaign is great question. Often times we are scared if we screw this up; FB will punish us with sky high prices and/or we will shoot ourselves in the foot and won’t stand a chance against our competitor. In fact, if you are doing Facebook, you will always hear the advice “start your campaigns at midnight when the account resets”. Everyone swears by this; but I don’t trust anyone – I trust data. So I did another paid test, and I am sharing the results of this split test with you for free.
Page Post Engagement, Website Conversions or Clicks to Website – Which objective to use?
Facebook has a lot of objectives; and people are often unsure which one to use and for why.
I just run WC campaigns myself for our ecom stuff; but I wanted to get some data and show you guys the answers to the questions you might have – Which objective to use?