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WARNING – This Is How CPA Networks Can Make a Fool of You

This is a guest post from FBQueen

All Facebook marketers can relate to the nightmare of not having any ad accounts to run on. You don’t necessarily need to be a naughty affiliate to get your accounts flagged. Many affiliates ask the question what flags an account and my main answer would be: your ads.

How!? People are hating no matter what content you’re running – for example you run an ad for a Papa T-shirt which is completely compliant with FB’s rules but you still end up with a flagged account. Why does it happen? When users don’t like your ad first they flag it, then they post a negative comment as they’re associating a negative memory or feeling with your image or ad copy. (for example some would comment, “my papa died -,-”)

This is out of your control, you can’t really predict how many people will flag your ad – which will eventually get your ad account red boxed. It’s only a matter of time.

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What is the best way to structure an FB ad campaign?

This is a very common question, and no matter what page you visit there is always a different answer. You can believe this, or that but me being a technical guy, I love to analyze and then figure out really which is the best method to run.

Take for example, a Shopify store with 10 products.  Some say it’s best to make 1 campaign, then one adset for each product.  Sure it works;  but what if you want to scale, what if you want to run tests, what if you want to keep things organized so you know birds eye view which campaign is performing, which needs optimization and so on.

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[CASE STUDY] What is the right time to start your Facebook ad campaign?

When to start your Facebook ad campaign is great question.  Often times we are scared if we screw this up; FB will punish us with sky high prices and/or we will shoot ourselves in the foot and won’t stand a chance against our competitor. In fact,  if you are doing Facebook, you will always hear the advice “start your campaigns at midnight when the account resets”. Everyone swears by this; but I don’t trust anyone – I trust data. So I did another paid test, and I am sharing the results of this split test with you for free.

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The best way to buy likes on Facebook

Buying likes on Facebook; most people say DO NOT DO IT, It’s A Rip Off.  It’s Scam.

Why?  Because you are going to get people liking your page who don’t give a damn about your product/business; and therefore the engagement will be horrible, if any.

TRUE, TRUE… but;  what if I told you there’s a way to buy likes AND get crazy good engagement?

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Adespresso – What does auto optimization do exactly?

The write up on the official adespresso page is pretty vague, so I sent them some questions and this is what they replied:

  1. Auto optimization triggers once a day normally during nights. Your campaigns will be self optimizing once they have enough data to check and see which are the top performing elements within the campaign.
  1. Usually we suggest to set up at least $5 for each ad set you are running.

https://adespresso.zendesk.com/hc/en-us/articles/213980998-Your-First-AdEspresso-Campaign

  1. Automatic Optimization includes some rules that give a frequency cap and examines all the ads within your campaign by CPA- pausing the under-performing ads and allocating budget to the best ads within the campaign.

We cannot share the specific rules.

 

Bummer, so not specifics on how/what, but at least we learned that it runs once a day during night time.

 

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