When to start your Facebook ad campaign is great question. Often times we are scared if we screw this up; FB will punish us with sky high prices and/or we will shoot ourselves in the foot and won’t stand a chance against our competitor. In fact, if you are doing Facebook, you will always hear the advice “start your campaigns at midnight when the account resets”. Everyone swears by this; but I don’t trust anyone – I trust data. So I did another paid test, and I am sharing the results of this split test with you for free.
Page Post Engagement, Website Conversions or Clicks to Website – Which objective to use?
Facebook has a lot of objectives; and people are often unsure which one to use and for why.
I just run WC campaigns myself for our ecom stuff; but I wanted to get some data and show you guys the answers to the questions you might have – Which objective to use?
Buying likes on Facebook; most people say DO NOT DO IT, It’s A Rip Off. It’s Scam.
Why? Because you are going to get people liking your page who don’t give a damn about your product/business; and therefore the engagement will be horrible, if any.
TRUE, TRUE… but; what if I told you there’s a way to buy likes AND get crazy good engagement?
The write up on the official adespresso page is pretty vague, so I sent them some questions and this is what they replied:
- Auto optimization triggers once a day normally during nights. Your campaigns will be self optimizing once they have enough data to check and see which are the top performing elements within the campaign.
- Usually we suggest to set up at least $5 for each ad set you are running.
- Automatic Optimization includes some rules that give a frequency cap and examines all the ads within your campaign by CPA- pausing the under-performing ads and allocating budget to the best ads within the campaign.
We cannot share the specific rules.
Bummer, so not specifics on how/what, but at least we learned that it runs once a day during night time.
A lot of people have been asking me, how the hell was I able to get to XXXX per day with TEESPRING in a manner of months; because when they tried and launched shirts they failed.
My trick is simple – once I find my unicorn I work real fast to scale that one unicorn as fast as I can. All while, my team is continously launching new shirts every single day. We have this saying “No idea is a bad idea” so we try every single stupid t-shirt idea we can think of, and many times they pay off big.
This same method can be applied to anything really, mobile apps/games on FB, lead generation, sweeps, ecommerce and more.
When you find the unicorn (in this case lets say a shirt where the CPA is $2) you want to scale it out horizontal – more interests, more countries, more devices, more ad placement types, etc.
Someone on STM asked how they can find their demographic using the insights tool, so I decided to help him out, but also decided why not share with you – because this method works, and really well for any vertical.
1) fire up audience insights tool
2) find the top VERTICAL-RELATED sites on google in the GEO you are working in
3) into the interest section on audience insights, start typing in their name, when you find a match add it, then add every single vertical-related site in here
4) after you added all, click pages tab, and sort by affinity – you want the top 5 highest affinity fan pages on FB related to sites like these
5) setup new camp, targeting 1 interest per adset 18-65+ with 1 ad.