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How to exclude/block mobile traffic on your Adwords campaign

Desktop and Mobile traffic behave completely different; and if we think about it there’s a logical explanation to this.      When a person is on desktop, they have more screen space, it’s easier to fill out forms, and perform actions like entering a credit card number – compare that to mobile, where the screen is usually tiny, you have to enter things by touch typing (prone for mistakes, even for the fastest and best typists) – it just becomes stressful at times, and tedious to fill out long forms and/or complete offers/checkouts, etc.

When it comes to advertising on adwords, the partial key to success lies in segmenting your campaigns into mobile and desktop, separating them.    A great way to do this is to exclude mobile traffic.   If your traffic jumps, but your conversion tanks at the same time – you might want to look into blocking mobile traffic on your campaign.

Currently, you can do one of two things to do just that:

#1) Click on  your campaign, then click the settings tab, and click devices and apply a bid adjustment of -100% (decrease) to Mobile devices with full browsers

#2) You can click your campaign, then DISPLAY NETWORK, followed by the big TARGETING button, selecting one ad group, scrolling down and looking for campaign exclusions, and here excluding 1 placement by the name adsenseformobileapps.com 

Are YOU Making This Mistake When Picking Creatives? FIND OUT!

I meet a lot of affiliate marketers who are still making a giant mistake when it comes to picking the best creatives while optimizing.     That is why I decided to quickly write up this guide to hopefully help You once and for all to never make that mistake.

Using this method in your media buying strategy is a must if you want to dominate the competition.  Remember, most affiliates overlook this and pick off heart after seeing some good numbers in Voluum data.

Let’s do an exercise together

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How to Find Top Competitors Using SimilarWeb for Your Search Campaign.

This is a really handy feature of SimilarWeb that I use when building out keyword lists of competitors for my search campaigns on adwords.

This is how you go about building out a really good list of competitor names/URLs.

1. Go to google, type in your niche that you are promoting. Let’s say mortgage brokers.
2. Take a couple of mortgage brokers from the first page, and write them in excel.
3. Go into similar web and click on Competitors > Similar Sites
4. Click the Download Icon, so you grab the spreadsheet
5. Select All + Copy the URLs from Column A into your clip board
6. Go here and paste the links in, press Open checked links!!
7. Now go through using CONTROL/CMD+TAB through the tabs, taking out the relevant competitors.
8. Add them to your excel sheet.

There you go, now you have a ton of competitors and new keywords to target that are highly effective!

[NEW GUIDE] How to Optimize Your Landers to Make More Money!

There are many tools out there that can tell you your Ping time, load times, and other interesting information presented through colorful graphs and pie charts. Most of us, beyond running these tests are clueless as to what they really mean.

Well, if your page is loading slowly, many people on mobile or web will just cancel out and leave altogetherbut you paid for the click already so you lose out not ONCE but potentially multiple times because of opportunity costs.

Why does this happen? The answer is not complicated if you think about it…

Imagine this, you are browsing the web – wanting to read the latest breaking news for example on the tragic Germanwings plane crash that just happened recently.

You click on an image on news.google.com that has a picture of the blackbox, it opens in a new tab, but after a few seconds nothing, it still says page is loading. You close the tab, go back and click on another news article on the page.

See what just happened? You never, ever saw what you wanted to because the image you clicked on (that got your interest) never materialized in form of a web page due to some connection issue. This happens more often than you think.

From an affiliate marketing standpoint, what just happened was you had a high CTR banner, someone clicked it because they wanted to learn more about what they saw on  the banner with that shocking picture; but when they did click, they could see NOTHING.   Maybe due to a connection issue, NO PAGE came up so they closed the screen.   BUT, you as the affiliate marketer were charged for the traffic regardless.

So let me teach you what you can do to lower your load time, and also your lost traffic and increase your profits.

Here we go…

How to optimize your landing page so they load FAST (and Make You More Money!) [readers digest version]

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How to find the right web host and setup wordpress on it

I have been nerding it up on the computer since I was 8 years old (23+ years and counting today) and some of the stuff comes second nature to me, but when I talk to newbies and beginners I am always reminded just because it’s so simple for me that doesn’t mean everyone knows how to do it too.

That is why I’ve decided to write this guide….

So here we go… how to find the right web host and setup wordpress on it…

A new wordpress blog starts with a new domain name and a web hosting account.  If you don’t have a domain name registered, or a web hosting account you cannot setup wordpress on your own.

If you don’t already have a web host, or need a new hosting account for whatever reason (maybe to look unique, i.e. totally different IP address/geo/etc) then this guide is for you.

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[CASE STUDY] Horizontal Scaling Mobile to 10 Different Traffic Sources

I spent $500 dollars trying out 10 different traffic sources to scale horizontal running an offer for mobile CPI over at AppFlood [sign up here]     Many gurus out there say, if you have a winning campaign you can just cut n paste it to other traffic sources and you will be stacking that money.

I wanted to put that “simple and easy cut n paste method” to the test , so I took one of my killer, strong campaigns where i spent high xxxx on data, and had optimized on my favorite traffic source and decided to load up $50 bucks into 10 different traffic sources and bid everywhere the minimum CPM or CPC they require.    Now on some traffic sources this was $2.50 CPM,  on others 0.05 CPC, and so on so forth.

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