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How to increase your ROI and save your ad budget on Google Display Network

Every pro GDN advertiser knows that mobile and desktop are never going to convert the same way. That’s why its super important to block as much as possible right from the start on your campaigns intended for desktop only.

To do this, you need to apply a -100% decrease mobile bid adjustment under the Settings > Devices tab on a campaign level.

Secondly, you want to click Display Network>Placements tab, and add in under campaign level exclusions for placements:
That’s the two most important steps; but we’re not done yet – if we really want to maximize our ROI, and minimize wasting our ad budgets there’s one more step which is a must.


You want to click on a campaign, then DISPLAY NETWORK > +TARGETING TAB > Campaign Exclusions > Site Category Options and exclude:

Gambling, in game, gMob app non-interstitial, error pages, and parked domains.

This is what it will look like after you are done:


How to exclude/block mobile traffic on your Adwords campaign

Desktop and Mobile traffic behave completely different; and if we think about it there’s a logical explanation to this.      When a person is on desktop, they have more screen space, it’s easier to fill out forms, and perform actions like entering a credit card number – compare that to mobile, where the screen is usually tiny, you have to enter things by touch typing (prone for mistakes, even for the fastest and best typists) – it just becomes stressful at times, and tedious to fill out long forms and/or complete offers/checkouts, etc.

When it comes to advertising on adwords, the partial key to success lies in segmenting your campaigns into mobile and desktop, separating them.    A great way to do this is to exclude mobile traffic.   If your traffic jumps, but your conversion tanks at the same time – you might want to look into blocking mobile traffic on your campaign.

Currently, you can do one of two things to do just that:

#1) Click on  your campaign, then click the settings tab, and click devices and apply a bid adjustment of -100% (decrease) to Mobile devices with full browsers

#2) You can click your campaign, then DISPLAY NETWORK, followed by the big TARGETING button, selecting one ad group, scrolling down and looking for campaign exclusions, and here excluding 1 placement by the name 


How to find your demographic to target on FB using Insights Tool

Someone on STM asked how they can find their demographic using the insights tool, so I decided to help him out, but also decided why not share with you – because this method works, and really well for any vertical.

1) fire up audience insights tool
2) find the top VERTICAL-RELATED sites on google in the GEO you are working in
3) into the interest section on audience insights, start typing in their name, when you find a match add it, then add every single vertical-related site  in here
4) after you added all, click pages tab, and sort by affinity – you want the top 5 highest affinity fan pages on FB related to sites like these
5) setup new camp, targeting 1 interest per adset 18-65+ with 1 ad.


How To Protect Yourself From Hackers + Secure Your Website

1. Always have a backup copy of your entire website and its databases.

2. Change cPanel password monthly. Please use strong passwords (with high and low register Aa-Zz and special symbols) and we recommend you to change the passwords for all your email accounts as well. If you access your email with a POP or IMAP email client such as Microsoft Outlook, change its configuration settings so it knows the correct new password for each account.

3. Do not store passwords on the local machine in document format or in your browser;

4. Update all third party scripts to latest versions (e.g. Joomla!, WordPress, Magentoo or any other CMS)
Don’t load your website with every cool script, gadget, feature, function, and code snippet you can find on the web. Any one of them could let a hacker into your site. Before you use something new, read its vulnerability report

5. Enable CloudFlare in cPanel
CloudFlare is a broad security solution that is designed to provide protection from many forms of malicious activity online including: comment spam, email harvesting, SQL injection, cross-site scripting, credential hacking, web software vulnerability and DDoS (denial of service) attacks.

6. Examine your own PHP or HTML code for security holes
The following PHP functions can be tricked into fetching a malicious script from a remote server and running it as part of the currently executing script:

7. Find and repair all the malicious changes that were made

8. Use .htaccess or cPanel > Deny IP to block the hacker’s HTTP access to your site
If you identified the hacker’s IP address, one site where you can look it up to get more information about it is
You can ban the IP address from your site using your public_html/.htaccess file.
You need to insert the following line in a part of the file that is not enclosed in HTML-like tags.
deny from
The 111’s is the IP address to block.
If the hacker returns with a different IP that is in the same IP range (i.e. using the same ISP), you can block the whole range for a while, although that carries the risk of banning legitimate visitors, too.


How To Target Your Ads on Facebook [Quick Guide]

Despite what you might have heard (IE: That you just gotta target age, and go broad) in 99% of the cases, this isn’t true if you want to make money and/or don’t have an unlimited budget.

Laser targeting is very important, and it is what will help you get nice ROI on your marketing.

To laser target, what you have to do is first launch audience insights tool inside facebook manage ads.

Then set the geo, and leave everything else as is.

Now, if your interest is say Lord of the Rings, type that into interests.

Clicks on the PAGES LIKED tab inside audience insights, and sort by AFFINITY.

You want pages that have the highest affinity. These are the key to your success.

But, rather than just taking these pages and targeting them, what you want to do is open each, and check if they are REALLY related, because sometimes they will be not about your product/service you are trying to sell.

TIP: Look at when posts were posted, how many likes/comments each of them got. If the likes/comments ratio to total page likes is high, then you know this is a truly engaged FB page with a lot of passionate followers/fans.


Organization Trick: How to Create Gmail Account Specific Bookmarks

This is going to be a quick to the point organization trick. If you have multiple gmail accounts like I do, then it could be a pain in the ass using shortcuts. Not anymore, there’s actually a URL hack that you can use to create a gmail specific shortcut.

It’s quite simple.

Start out by bookmarking your gmail inbox, then click edit. And look for this URL:

now go into the other gmail inbox, bookmark that as well, and click edit, then change where you see 0 to 1, like this:

now rename the bookmarks so they make sense.

Clicking link 1 will open the first logged in account,
Clicking link 2 will open the second logged in account.

There we have it, instead of having to click link, then click gear icon, and change to another email you already logged into, now you can just create shortcuts for each different logged in account 0,1,2,3,4 etc and in one click access the desired account.

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