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The Panama Papers Leak – How Billions Were Hidden offshore to Avoid TAXES

So this is the biggest breaking news at the moment; the panama papers leak from Mossack Fonseca. News agencies have jumped on this thing like OMG; it’s the end of the world. When really; if we look at the structuring they are all taking advantages of knowing the laws in different countries to optimize taxes.

Newspapers everywhere are trying to say if you don’t pay the super high taxes you are supposed to you are a criminal. Why is optimizing your taxes by knowing the laws illegal? It’s like saying if you optimize campaigns and don’t just buy everything on CPM basis; you are defrauding Google or Facebook Ads!

I was lucky enough to stumble upon training materials last year on international tax planning from a university and learned how taxes really work and how if you know your stuff; you can effectively minimize the taxes you pay.

Google and Facebook both take advantage of this thing called the Double Irish and the Dutch Sandwich;  which in turn has them paying about 1% of taxes (if that even) on all the billions of profits they generate.  So let me ask this; newspapers are going crazy about Putin avoiding taxes on billions; why aren’t they involving the big fortune 500s that have their offices in Ireland – hell they do the exact same thing.


What are your thoughts?

How to increase your ROI and save your ad budget on Google Display Network

Every pro GDN advertiser knows that mobile and desktop are never going to convert the same way. That’s why its super important to block as much as possible right from the start on your campaigns intended for desktop only.

To do this, you need to apply a -100% decrease mobile bid adjustment under the Settings > Devices tab on a campaign level.

Secondly, you want to click Display Network>Placements tab, and add in under campaign level exclusions for placements:
That’s the two most important steps; but we’re not done yet – if we really want to maximize our ROI, and minimize wasting our ad budgets there’s one more step which is a must.


You want to click on a campaign, then DISPLAY NETWORK > +TARGETING TAB > Campaign Exclusions > Site Category Options and exclude:

Gambling, in game, gMob app non-interstitial, error pages, and parked domains.

This is what it will look like after you are done:

Why I shutdown my shopify store [and what I learned from running one]

I created a shopify store 2 months ago,  wanted to get my feet wet and see how it is.  After all the free you just pay shipping and handling craze, and also the SAVE 80% off methods seemed so great, all tee-spring guys were switching from T to S.      Grass is greener right?   LETS TRY IT!

I registered a domain,  setup a site, and found some good suppliers on aliexpress.    These suppliers met my criteria,   over 98% feedback rating on minimum 1000 feedback,  items are good quality,  good price and in range.

Went ahead, had them added to my shopify store, and started launching ads and split testing them.  Orders started coming in, it was cool – but then I realized, FUCK I gotta fulfill these orders and not just do the marketing part (which is what im best at, and enjoy the most)

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How Fiverr Can Improve Its User Experience

Fiverr is a great place to go if you need some stuff you don’t always need.   Overall its pretty good, fast and efficient.  However having used it often,  there are some features that could really save time which I feel should be added.

  1.  Ability to Load Funds so you don’t have to go through the checkout process each and every time.This would help save 3 separate page visits, and allow us to order 20 gigs on the fly when we need to split test for example Teespring designers.

    Right now the only option to fund your account is a work around.     You order a gig say for $100 bucks, then you cancel, and the funds don’t get returned to paypal rather they get stuck in your fiverr account.  It’s kinda of cumbersome You have to do this ‘hack’ in order to fund your account to work more efficient I think.

  2. When you contact some gigs via the Contact Button, and they answer your questions and you feel they are going to do a good job,  now you have to go back to the gig you contacted from by clicking under THIS MESSAGE IS RELATED to, open that page, and click BUY.They could simply add an ORDER THIS GIG button at the page that shows the conversion no?

Thats all.

Designers and their lack of business sense .. RANT

I have been trying to find a designer who can chop+code the PSDs hyper6 made for me into fully responsive HTML5/CSS. Yea I have my own products now because I am sick and tired of CPA Networks shaving (*cough* technical errors *cough*) and/or advertisers scrubbing.

Unfortunately my company Banners&Landers doesn’t provide PSD2HTML service, only landers for affiliate marketers and their campaigns. So I begun my hunt on the usual places, oDesk, Twitter, Behance, etc etc.

I keep meeting designers that want either 400-600$ to code a single page from PSD to HTML/CSS, and say will take 2-3 weeks to do that, or I keep meeting people who want couple hundred and say they will deliver.

None of them give you a flat rate price before seeing what they have to chop up and code into HTML/CSS. You might agree and say OF COURSE THEY WON’T your page can be 10 pages in lenght, or really short so ……… YEA! That’s exactly it, the WRONG TRAIN OF THOUGHT.

You see, if a company would standardize PSD2HTML service and offer a flat rate, they could get VOLUME of orders. SURE some order they’d make little, on some they’d make a lot because these kind of things are various in size. But no, unfortunately most people weren’t blessed with a business sense, so they turn down a lot of work – instead of accepting everything, building a name for themselves, and thanks to volume after a couple months invested BANK consistently.

All right, rant off, back to work 🙂

RANT: Why don’t CPA Networks have reps in different time zones?

I’m sure if you live outside of the USA you can relate to this post I’m about to write.      I live in Eastern Europe,  and we follow the GMT+1 timezone here (CET),  that puts us 6 hours ahead of New York, and 9 hours ahead of Los Angeles.      When my office starts work at 8AM my reps at CPA Networks are asleep or just about to fall asleep.      Come 4PM our time,  the reps are just waking up, and will be heading to their office in about 2 hours.    So if I’m lucky, I can catch them around 5/6PM my time…   the time by which I have other things to do, and by when I may also be burnt out from having done a lot of work all day long.

Like today,  I have a bunch of creatives ready and ready to launch, all my reps at CPA Networks (not going to mention any names) are SLEEPING.   Now here I am,   waiting and waiting, instead of working and getting shit done.  WHY?  BECAUSE THE CPA NETWORKS HAVEN’T THOUGH OF HAVING REPS IN DIFFERENT TIME ZONES!

This is extremely frustrating, and it just shouldn’t be.     Anyway, though I’d share my rant to get the word out – CPA Networks you really need to get reps in different time zones, not all of us are Americans.