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Concerned about Google stock price falling? Well now You should be TERRIFIED!

Since march 30th, Google introduced one of the most ill thought out policy changes we’ve ever witnessed.   As per their new advertising policies – NO LONGER can advertisers use call to actions (Click Here, Get App Name, Download App Name, Install App Name, Buy, Order, etc) in their advertising.

HOW is this a problem?    Well, you see what drives ad revenues (and ultimately Google’s profits) is how many times people click on advertising.       So, the ammount of ad inventory sold is directly connected to how many times a person clicks on an ad.    Now they took away the ability to use call to actions in advertising, so the number of times people click has gone done drastically.    All in the name of better user experience.     Sure brilliant, but what about investors’ experience?    With this move,  revenues are going down big time.  I know quite a few media buyers that were spending almost half a million dollars PER MONTH on adwords,  now they are struggling to spend $10,000.

How Am I Dealing with this, while I hope they backtrack and rethink this dumb policy change? — I am spending xxx,xxx per month ELSEWHERE!    Good for other advertising platforms, very very bad for Google shareholders!

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UPDATE on Google!

So as you probably have read my past posts,  I was furious when Google changed their policy and by doing so, fucked their own ad approval system.    Before we mis understand each other I am not furious that they changed their policy for a better user experience,   we can adept to anything if we are good enough at this marketing game.  Luckily I was born with the ability to SELL,  and to write copy – so that’s not a problem.

The problem is,  when they changed their policy their ad approval system was not READY.   So it hasn’t a clue what is OK, what is not OK to approve and by disapproving banners that adhere to new policies one day, and approving them the next they really caused us a ton of grief,  so much so – their other system (that detects fradulent activity, policy violations, cheating) limited our entire account so much we can’t get more than 200 clicks even if we bid $1 on GDN in 24 hours.

It’s been one hell of a pain in the ass or PITA for short, waiting and waiting and waaaaaaaaaaaaaaaaaaaaaaaaaiting for them to fix it.     2 days ago,  our Account Manager at Google finally took time out of his uber busy schedule to tell us, they are now working on presenting our case (and others’ cases that are having same issues and CANNOT SPEND MONEY)  to the big boys in Silicon Valley.

So there we have it,  we’re getting closer to a solution, but let’s wait and wait some more!

 

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Google Disapproved [Image ads requirements] Unacceptable Image Content – EXAMPLE

Google’s March 30th developer changes mean NO MORE CALL TO ACTIONS.

You cannot write, download, play, get now, install, start game, etc.   You cannot call to action the visitor to click,  they must make the decision to click on their own, this is the new master plan to increase ‘user experience’

Here is example of a disapproved ad.  The reason is the button that says Download (Descargar).  It’s not animated, its branded, so its clearly the button.

imgad

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Update on the Inappropriate Image Content disapproval fiasco at Adwords

So, since April 1st we couldn’t get banners approved that did not violate the new policies.     Well, the correct way to say it would be we could get banners approved in one campaign, then if we setup another campaign they’d get rejected.

We are lucky and have a person inside Google helping us on this, she designed a banner which too; complies with policy only to have it disapproved by the system.     That is when we heard that yes, they do have a problem with their ad approval system, and was told our entire account will be re-scanned and all ads which violate the policy disapproved.

I wake up today (it’s Sunday btw), there’s a 500% jump in volume,  I check my stats and I see campaigns sending clicks which were all rejected prior by google.   In haste, I check those campaigns and I see APPROVED next to every ad.

Are we close to seeing the light at the end of the tunnel?    Let’s hope so!

 

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Google Admitted IT! “apparently our system is not working well. “

Quick update:  So for the past few weeks we’ve been having one hell of a time getting ads approved.  They all keep getting rejected for this reason:

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Disapproval Reason
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[Image ads requirements] Unacceptable Image Content: Images in ads may not simulate the typical functions of a user’s computer. This includes presenting simulated operating system warnings, menus, moving and clicking arrows, or other graphics or messages intended to elicit clicks under false pretenses. Google also does not permit animated ads which include a game or contest played in order to win prizes or other compensation. This includes ads where users are encouraged to win or claim prizes by clicking on the ad. As outlined in our advertising terms and conditions, we reserve the right to exercise editorial discretion when it comes to the advertising we accept on our site.

Our banners however, do not violate these rules.    Luckily we have a very helpful person inside Google working with us to fix this problem,  and to do so we’re performing bunch of tests.  One of these tests included her redesigning our original banner and then having Policy team check, and manually approve it.

We then took that banner she designed which apparently met all their rules,  and created new campaigns with it only to have the banners disapproved and the reason being the same we always get.

At least we’re making progress, now google has admitted that “apparently our system is not working well. ” and hopeful will fix this soon.   We wasted a good 20 days out of this month trying various banner designs, only to have some approved, and then the same ones that got approved rejected.  But now that the problem has been identified, and Google admitted to it –  hopefully there’s a fix in the near future!

 

 

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Make Money Online Affiliate Blogs SUCK!

Let’s face it guys, there is a shitload of info out there on how to make money in affiliate marketing; most of it is just rehashed shit that gets rewritten by one guy from the next.   Yes they SUCK   Respect to the exception like Charles NGO;  but many run of the mill make money resources are horrible, and they don’t share any new information.

I want to be different… follow the greats like Dr Ngo!  So here it goes, bet not many cover it in detail as I do from experience.. more google developer policy info, and how it impacts us CPI guys!

The magnitude of google’s developer policy updates are being felt by CPI guys left right and center,  effectively all of the kick ass utility apps (Clean Master, KK Tune Up,  360 Security,  Du Speed Booster, Battery Saver, GP Market, and many more were paused).     As per the new rules, you cannot run any banners that have Call to Action on them telling a person What to Do  – that means you cannot have Download App, Install App,  Install, Download, Click Here,  Go There, etc because it violates the new developer policy.

OH now here’s The Irony; if you read any guides, or FAQs by the great Google guys, ie: Matt Cutts, or any other adwords group advisor – they all always praise the importance of clear and conscience call to actions.     How does this impact us all?  Well,  simple – CTR is down big time compared to before March 30th. (We can’t use clear CTAs!)      When CTR is down,  costs go up because your eCPM sucks – and all ad networks look at the effective cost per mille to decide who gets the volume of traffic!

Now for a little controversy…   Google reported a shitty Q1,  lower than wall street expectations – rattling the panties of all share holders world wide.  OMG OMG we gotta do something Google though.    Do no EVIL:  lets “disavow” call to actions from being used,  in turn making less people click, and that will make everyone have to pay more IF they want click volume.     Genius!!!    –Please sign off on Idea Mr CEO:    —SIGNED—  

 

 

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