Yesterday I was checking my news feeder app and noticed a post by ShoeMoney that caught my eye entitled “Can you handle the truth?”
It talks about something that is very true about affiliate marketing and gives some great examples – but Jeremy doesn’t stop there – he even recommends a really good book named All Marketers are Liars by Seth Godin
I just ordered it on amazon [Buy it here so I can make a dollar!], check it out if you want to improve your thinking to make more money; because really you gotta think like a con artist in most cases to bank hard in this industry. So if it doesn’t come natural, because you are a church going guy, or believe in ethics this book will help.
In other news, zero launcher that was removed from Google Play 2 weeks ago, then put back after Google gave them a huge list of rules to abide by is GONE.
Google most likely power played them into running direct – basically the same way Google got Clean Master to go direct. Those of you that aren’t so heavily involved in mobile app installs like I am, let me tell you a little story.
This is not the first time nor the last Google flexes its muscles to make an app owner run direct with them or face their biggest nightmare – getting banned from Play Store.
You see, there once was a killer offer by the name Clean Master. I personally did well over a million dollars in revenue on that one (profit margin was 25-30% for those who LOVE to know everything). Then came March 31st. Google Developer Policy update which forbid every kind of high CTR banner you can think of in short. OK, no problem, the strong live on and adapt. And we did. Then G decided being suggestive was definite, and in violation of their terms. They deleted CM from GP. Then gave them a ton of rules saying you can only run their ads if it has name of app and logo no angle, NO call to action.
OK, we tried – CTR went from 1% average to 0.1%? CR got totally destroyed. KingMobi (the offer owner) saw this, and they decided to allow affiliates on through CPA Networks. Of course, affiliates are here to make money right guys? So the boys doing pops and redirects decided they can double meta refresh stuff, and hide non-compliant landers and BANK. And they banked for another month. Google found out, they had their reason. And the ultimatum came.
You either comply by keeping control 100% of your advertising so nothing like this happens or you will be perm banned on GP! Guess what KingMobi did, because they just had their IPO. They PANICKED. They kicked every off including those of us running direct, sweet talked Google and they made a team who now runs it IN HOUSE direct with them. That was the story of Clean Master.
Fast forward to NOW. November/December 2014. History does repeat itself, this time ZERO LAUNCHER GLOBAL is on the monopoly radar. And by the looks of it the same thing is unfolding.
Google monopoly is getting to be too much, app installs are in danger. I’m personally glad the European Union wants to break up Google, but I have my doubts about them succeeding in doing so.
You must adept or die in this industry, I am calling it out – Apps installs are NOT here to stay…. Mark my words 🙂
So guys n gals, if you are running app installs, you know the killer global offers like Du Speed Booster, Battery Saver, Zero Launcher, Apus, Mobogenie and the likes be prepared…. they won’t last long if G can have their way.
Start getting your feet wet in other verticals; GOLDEN NUGGET ALERT: ever green is the way to go (think health, make money, education)
I am busy working on my own product – I decided it is the only long term solution because that is something Google has ZERO
(launcher) control over; is not volatile; there are no caps, or drastic payout decreases every other day, and offers going on pause — something affiliate marketing is subjected to every single day!
PS: Who is coming to ASW??