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The importance of split testing to get to the gold!

A quick post…  about angles, and why they are important in getting the gold!   My friend Tim asked If I’d be down to hold a private mastermind with him, if you never heard of his advanced mastermind – read about it here.

Anyway, to get the word out I decided to do a test.    Here’s why.

When it comes to any offer you promote as an affiliate marketer, may that be a health offer, or a lead gen offer, or a dating offer or some ecommerce product – to catch the interest of your target audience your message must resonate with them.    It must grab their attention when they are scrolling through the newsfeed or surfing the web – if it’s not relevant to them, they will go right past is and there you go, you lost the potential customer.

Same thing with Tim Burd’s private mastermind.  I know its good, all the people that already took his mastermind know its gold and helped them better their business and increase their profits – but that isn’t enough.   A tale has to be told, WHY it’s the one and only mastermind every advanced affiliate should take!

How do we go about finding the people who will benefit from attending?  You’ve guessed it ANGLES.    I’ve made a list of every probable benefit attending this kick ass mastermind can bring, and started writing up long-form copy and posting it on my Facebook Fan Page.

Some got 1000 reach so far, others already got 3000 reach.   Different messages/stories resonate better, while others do not resonate equally as well.   Facebook doesn’t show the post to all of my followers, and because of this, I have the option to “SPAM” my own timeline and try a shitload of different stories/messages that explain the benefits of this mastermind.

The event will sell out,  the one I helped put together in Budapest sold out in 36 hours. (that’s less than 2 days).  Nonetheless, I am having fun running a live experiment of split testing which angle catches the most affiliate eyeballs and gets people signing up.

No matter what you sell,  you must split test – this will make or break your campaign.

That’s it for now.

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