Skip to main content

What should my facebook adset budget be?

Sharing is caring!

People always ask me this question  and me, myself sometimes lose confidence in which budget to set.   But today, I noticed something while looking over stats inside Business Manager..

The adset when it receives 50 conversions, it will change from Active (Learning) to Active – Initial Learning Complete.

People always said “FB Needs 50 conversions in a week (if you have that window set) to start optimizing. What optimizing means is to show your ad to people that look like the ones who converted…   I was lime mkay, cool it needs that, but only now I realized what that is in reality thanks to these little footnotes FB now provides.

So what should your adset budget be?

Let’s say your offer payout is $35.  You want to make 100% ROI on that.  That means your CPA you want is $17.5 – since FB needs 50 conversions to optimize,  your budget in a week to properly test this would be 50 * 17.5 = 875 / 7 = $125 per day for the adset.

Sharing is caring!

3 thoughts to “What should my facebook adset budget be?”

  1. 125$ is far a lot! You don’t need this much of money to test. I have tested with far less amount than 125$ and it works!

Leave a Reply

Your email address will not be published. Required fields are marked *

5 × three =

shares