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How to exclude/block mobile traffic on your Adwords campaign

Desktop and Mobile traffic behave completely different; and if we think about it there’s a logical explanation to this.      When a person is on desktop, they have more screen space, it’s easier to fill out forms, and perform actions like entering a credit card number – compare that to mobile, where the screen is usually tiny, you have to enter things by touch typing (prone for mistakes, even for the fastest and best typists) – it just becomes stressful at times, and tedious to fill out long forms and/or complete offers/checkouts, etc.

When it comes to advertising on adwords, the partial key to success lies in segmenting your campaigns into mobile and desktop, separating them.    A great way to do this is to exclude mobile traffic.   If your traffic jumps, but your conversion tanks at the same time – you might want to look into blocking mobile traffic on your campaign.

Currently, you can do one of two things to do just that:

#1) Click on  your campaign, then click the settings tab, and click devices and apply a bid adjustment of -100% (decrease) to Mobile devices with full browsers

#2) You can click your campaign, then DISPLAY NETWORK, followed by the big TARGETING button, selecting one ad group, scrolling down and looking for campaign exclusions, and here excluding 1 placement by the name adsenseformobileapps.com 

  • Jim

    If only it was this easy for tablets. Unfortunately Google insists on packaging desktops and tablets together. Unless I’m missing something there is still no way to exclude tablets from a desktop campaign, right?

    • I am not too worried about tablets because many people treat it like a PC, and don’t mind typing in information, etc.

      • Jim

        Many thanks for your email.

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  • Thanks

  • Vijay

    Thanks for the article. We had similar problem and now disabled mobile traffic. Will the search traffic also get displayed on the mobile apps?