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Introduction to Native Advertising and How to Setup A Campaign on Gemini

Native Advertising is gaining major momentum, and if you own white hat offers it is a great way to advertise to people that are highly engaged in your content.

I am promoting Banners&Landers using native advertising to webmasters and affiliates who need cheap, fast and reliable landing page services.

People that are too busy to learn HTML/CSS/mobile responsive coding, Photoshop as well as top level affiliate marketers that prefer working smart vs hard – Ones that outsource everything to a 3rd party instead of getting bogged down.

This is a guide to help you understand what it is, and how you can get started.
What is native advertising? To make it very simple for you to understand, it’s an ad that looks just like its part of the website, so on CNN for example – a native ad looks like another related story being promoted on the bottom of the article you are reading. Take a look at this:

CNN

Setting up a native ad is not easy, nor hard. Well tbh, after doing it over and over it becomes a habit therefore its easy, but at first it can be a bit of a learning curve.

So lets get started shall we?

The first thing to do is have some kind of news story (this will serve as your landing page selling your product or service). For me, I created this article right here that talks about the benefits of working with Banners&Landers.   Go ahead read it, you might just learn a thing or two.

We now want to copy and paste the URL of the article we want to promote. ¬† Let’s call this the RAW URL.

The reason why I call it RAW url is because it is missing one extremely important part, UTM Codes.

WTF are UTM codes you might be thinking, well, UTM codes are like tracking tokens in the URL so you can tell what placement/ad/headline worked the best for you.

That leads us onto the next hurdle, how do you create/add UTM codes to your RAW URLs? Well, lucky for us google created a tool that makes it hella easy for newbies. This is the URL builder, you can open it here.

here’s how i filled it out:

How to use Google URL Builder

for the explanation:

Website URL: This is where you paste the RAW URL
Campaign Source: I just put Gemini here, since that’s the traffic source
Campaign Medium: I put CPC because I’m paying per click
Campaign Term: These are keywords i’m going to target, but since I target multiple kws i use the dynamic token gemini offers which is {keyword}
Campaign Content: This is very important, for every single ad I am going to split test the headline and the image right off the bat leaving everythign else the same, so for this example, i put img1-h1 which means image1.jpg in my folder on the desktop of my computer, and using headline1 from my list of headlines (im gonna test 5)
Campaign Name: this is just the name so i know, so this promo is about our cheap lander service for $40 per landing page mobile responsive and all.. so i just put 40dollarlanders here

Once all the stuff is filled in, press GENERATE URL button and you will get something like this

http://bannerslanders.com/why-us/?utm_source=gemini&utm_medium=cpc&utm_term=%7Bkeyword%7D&utm_content=img1-h1&utm_campaign=10workathomejobs
ADHD version (Thanks Mr Green!):

-Take the URL of the lander/blog post
-Put it into the tool, set the parameters, click generate
-Copy the url with tracking parameters added, and use that as the campaign link*
*NOTE: you will have to modify the img and the h to the suitable one when doing split testing for your data to make sense.

Another thing I like to prepare is multiple headlines for the article/lander I want to promote. This is very important because you never know and always must split test to find the headline/image combination that yields the highest CTR. CTR is the most important metric at the native ad networks to get the most click volume.

I create a document that looks like this in Google Docs/Excel/Spreadsheets (click image to see high res  version)

CNN3
there I have my campaign URL to link to that I generated above, and also the 5 headlines I am going to split test right off the bat.

In a separate folder on my hard drive, I got the 5 images I am going to be using for this campaign cropped to 1200x627px resolution which is the one GEMINI asks for.

Next up, time to create the campaign

This assumes that you already signed up and created an account on Yahoo Gemini and loaded some funds. If not go here to do that right now.
Let’s create the campaign…

1) Click on New Campaign
2) Click on Visit my website
3) For campaign name put the name of article/lander being promoted
4) For location put the area you are targeting, for language put the language (ie English), Gender if any, select it
5) Interests, lets leave it blank for now since we will be using keyword targeting
6) Campaign budget put 50 USD/EUR
7) Select Campaign Type to be the default, which is search + Native
8) Set the ad group name to anything, I put just AG1
9) Schedule, leave it as is (start right away)
10) for CPC i start with minimum, which in my case is 0.05

Now onto the fun stuff uploading ads…

SIDENOTE: I forgot to mention that you need to come up with an Ad Description and a Company Name for your ad. I personally just make this some kind of call to action in both cases, and keep it the same for every single ad variation that I do.
A) For Ad title paste in headline1 from your excel sheet
B) For Ad Description put the description you wrote, remember this stays static, we are not going to split test this.
C) For Company name, put some kind of call to action “Order cheap landers @ BannersLanders”
D) For Destination URL, we will put the URL we generated that contains the UTM codes, paying close attention to the part that has the img1-h1 designation. We need to make sure our image # and headline # match up for every ad we create so we know which is the best for us.
E) Click the “When I create other ads, use these values to get me started” check box.
F) Click on SAVE AD.

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  • why are you using this kind of tracking instead of your own tracking?(voluum)

  • Rory Coyle

    Hey Attila – echoing Rafael’s question below – can you use Voluum/Prosper/TrackerXYZ with Gemini? Or do you just use the UTM urls and Gemini’s conversion tracking within the platform?