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[SIMPLE GUIDE] How to manually import conversions on Google Adwords

Here’s a SIMPLE way for you to understand how to configure/setup the conversion import template.

NOTE: For this manual importing to work you need GCLID; to get this ‘serial number’ as I like to call it for every click you need to first enable it in your Adwords account. To do this click the gear icon on the top right and then click ACCOUNT SETTINGS, look for where it says TRACKING:  Auto Tagging:  No.   Click EDIT, and change it to YES.

Let’s break it down by whats in it

They have these fields and I’ll explain what each is:

Google Click Id

This is the GCLID you get when every click is tagged (make sure you enable it) they automatically append a ?

gclid=####################randomnumberhere######## ##### on every click that comes to your banner/text ad/creatives

Conversion Name

This is the Conversion Pixel name we created under Top Menu > TOOLS > Conversions. In other words; you create a conversion pixel; then the name you specify for it here; is what you need to put inside the CONVERSION NAME field in the import template.

So if you want conversions to import to a conversion pixel you’ve created named “LEADS FOR BannersLanders.com“, then under the “Conversion Name” field you would write that in.

Conversion Time

This is so confusing, they want it in this format (just copy and paste it, I usually just set to yesterdays date and 1 sec before midnight):

03/01/2016 23:59:59

Conversion Value

You can leave this empty or fill it in; it will work either way.

Conversion Currency

You can leave this empty or fill it in; it will work either way.

WE ARE NOT DONE YET; here’s the important one ->

They say in the template that you need to “# TimeZone values should be entered in HHMM format (e.g. New York is -0500);

look for this line:

Parameters:EntityType=OFFLINECONVERSION;TimeZone=H HMM;

change it to be what your timezone is, for example if you are in new york then change it to say

Parameters:EntityType=OFFLINECONVERSION;TimeZone=-0500;

if you are in Budapest like me, then change it to Parameters:EntityType=OFFLINECONVERSION;TimeZone=+0100; and so on so forth.

After you have done all; it should be pretty clear from then on. Now you can manually upload conversions.

TIP: If you are using voluum in conjunction with Google Adwords; in the traffic source profile for google add in gclid as a place holder. That way all the gclid’s will show up in your voluum campaign reports!!

  • danydevito

    Hey IAmAttila,

    First, excellent work, good tips, good articles, and you are for sure one of the affiliate marketeers that give more to the newbies.

    Regarding this post, more precisely the last paragraph, you wrote:

    “TIP: If you are using voluum in conjunction with Google Adwords; in the traffic source profile for google add in gclid as a place holder. That way all the gclid’s will show up in your voluum campaign reports!!”

    I wonder if you could wrote precisely how to do this. In my voluum I wrote: gclid {var1:gclid}. But nothing happen. Do you know how can I set up this?

    Thanks.