Today I will be discussing an interesting marketing tool I have come across recently.
Constant Contact is an easy-to-use and essential email marketing tool you can use to further increase your email campaigns. It’s a good choice for beginner to intermediate email marketers, as they provide excellent tech-support and tutorials online. They also have a very wide variety of email templates which you will have access to.
Constant Contact is pretty easy to use, the first thing you need to do is create or choose the appearance of your email. You can browse through their template library, hundreds of designs with a lot of variety to cater to most needs. Creating or using your own design is also good, specially if the nature of your business or cause is a little different and would want to make a certain appeal to your audience. You can use designer mode to start from scratch or edit a template. You can also edit in XHTML and CSS if you are knowledgeable.
Choosing your audience and scheduling the email is pretty easy too. Constant Contact also provides reports on your email campaigns in detail – clicks, forwards, complaints, bounces and many more.
You can also put social media buttons in your emails so that your audience would be able to instantly go to your pages if it gets their attention. This would further increase traffic to your website. There is also a report which will tell you the number of likes, retweets and other your email gets. Almost a complete social media report regarding your email campaign is provided.
What I specifically like about constant contact are the templates made available within the system. Not everyone has the time work on HTML codes and therefore this functionality comes very handy. There is a WYSIWYG editor readily available as well.
Here is how you can enjoy Constant Contact today:
- First, sign-up for FREE on their website. It is a no-risk no-credit card sign-up process and therefore very convenient if you need to try out the tool without purchasing.
- You will then be taken to your dashboard where you can easily pick templates and edit existing ones.
- Create and manage your emails accordingly.
- Send your emails to your target audience and track their open and share rates.
Finally, you can now sit back and create marketing strategies for your online audience conveniently.