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Going Direct via NewsLetter Advertising – Part #1

Another way to go direct and get golden traffic at a low cost is through newsletters.   Newsletter advertising is as old as the internet,  and despite what the unknowing might say, its still the #1 way of making money online.

Newsletters are very personal, and built on relationships that is why they are a great place to advertise.   Just like with direct ad buys,  here also its very important to know your target market.    After you’ve established who your customer is, it’s time to find newsletters you can advertise in.

There are some genius ways to do this,  of course Google to the rescue.   Typing in stuff like:

-“Your Keyword” “subscribe to * newsletter”
-“Your Keyword” “next issue” “advertisers”
-“Your Keyword” newsletter advertising

There are many other places to look, like article depositories,  forums, b2b sites, etc.

Newsletter advertising is recommended for more advanced (not newbie) media buyers that have an established product and way of promotion.    The reason is that most newsletters are relationships built over many months and years with the customer; and you don’t want to sell them something that will violate their trust in the newsletter.

Some important things to ask from the newsletter list owner.

-What is the format of the newsletter? HTML or text only (this will help you determine whether to place a text ad or a banner image ad in it)
-How many subscribers does the list have and how many people who receive it open the newsletter? (what is the open rate)
-How much do they charge for mailing, Is it possible to pay per impressions vs a flat rate?    Let’s be real,  not everyone on the newsletter will receive it, and not everyone will open it.
-Is it possible to advertise in a sequence,  in other words send a few ‘warm up’ emails with no offer to interest the readers, and then drop the offer in the 3rd or 4th email?

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