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WH Ecommerce on Facebook – A Case Study [Creatives Revealed!]

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A lot of affiliates are struggling,  BH is getting harder, so today I want to share with you an awesome opportunity to earn money and minimize the risk of getting b4nn3d as it’s what EFF BEE loves at the moment… and that is ECOM (Not Drop Shipped Ecom mind you, rather product is in target country, so delivery is FAST).

This case study was sent to me by my good friends at ClickDealer CPA Network (Sign Up Here), who were so nice enough to show off the creatives used, both images and the video ad (you can rip and run these, or make variations of to test the offer – I suggest the latter, as your own variations will work best.)

Here we go…

So the offer in question is an accupuncture tool ecom offer, it pays $XX and is available in these geos:

As it’s an ecom offer, you don’t have to cloak it, you can link directly to the URLs provided as all redirects happen within subdomains of one clean domain so you don’t have to worry about FB asking any questions.

The offer was launched in Tier 1 locations (US, UK, CA, AU), due to them containing the most affluent audiences.

The initial results allowed the team to continue developing the campaign and after optimizing the promotional materials, we reached a stable point of positive ROI.

The campaign took place exclusively on Facebook.

They based our optimizations on conversions (we ran a Website Conversion campaign, and placed both the Add to Cart and Purchase pixels). We first optimized for add to cart, after we had 100 add to carts, we switched to Purchase — this is called training the pixel)..

Then they split-tested by age and gender.

According to their data, the amount of sales was identical between male and female audiences, however women had better CR, thus lowering the CPA.

Average CPA – $3.30

Impression optimization by conversion

Attribution window – 1 day after the click

The funnel goes straight to the landing page without cloaking

The campaign started mid-February 2018

>> Get Your Account At ClickDealer Here & Start Making Money With Their WH Ecom Offers Now >>

Facebook Ads stats

Facebook Ads Setup – Click on image for Full Size


ClickDealer CPA Network stats

NOTE:  The team had to be cautious while picking out the creatives, due to the danger of breaking the “shocking content” and “display of physicality” policies. Part of the creatives were denied for that reason. Some of the creatives used were spelling out all of the product’s benefits, but were not top-performing.

Examples of creatives:

The creatives were optimized based on age, gender, geo, and angle. U.S. turned out to be the most lucrative location, with most of the media buying budgets allocated to that area. The team tried narrowing the targeting down to states and cities, but saw no outstanding results.

Conclusion:

The relatively modest initial budget ($1.5k) with further scaling from the campaign’s revenue yielded a nice profit of $57.4k due to the low CPA and high ROI (414%).

The offer’s perspectives remain promising. One of the vectors of further growth is testing other geos, mainly Europe and top 5.

A creative approach to promo materials and targeting may yield results matching the presented ones and better.

This offer is very good especially now that facebook takes reviews from customers, in addition customers will be happy as the product is shipped locally and will arrive in a manner of days.

>> Click Here to Sign Up to Clickdealer CPA Network >>

 

 

**This was a sponsored case study; Interested in a case study for your offer?  You can contact me on Facebook, Instagram, Skype (attilaodri) 

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9 thoughts to “WH Ecommerce on Facebook – A Case Study [Creatives Revealed!]”

  1. Great case study but let’s be honest about the fast shipping , it’s totally wrong. As a try i order a product for me in France and for a friend in USA some month ago on the website related to the clickdealer offer. and the delivery was the same time than aliexpress . This website don’t have any warehouse in USA

    The case study about the creative part is great but it’s also good to mention to people who read this than it’s maybe better to promote these offer yourself and not only take 40% revshare by promoting an affiliate offer , i like your work you are one of these few people who deliver some crazy tips but this sponsored case study was too much

    PS : here is the faq of the website : This refers to the time it takes for items to be shipped from our warehouse to your destination. International delivery takes 14–30 business days. After processing and leaving the warehouse, items usually take between 7 and 14 days to arrive at their destination.

    1. I’m sorry you feel that way; that information is out of date, the guys from CD told me in the top geos where their offer is doing well they have setup relationships with local logistical centers.

      The fact remains, that shipping times is key to success in ecom these days as people are sick of waiting long time for their orders.

      Thanks for reading the blog, be sure to stay tuned for many more awesome case studies and tips! 🙂

  2. Awesome study Attila, I always follow your blog and am a great fan 🙂
    Been in the industry going on 4 years and been doing well.
    – However with FBs recent ban on accounts etc etc, its been getting harder, ovbiously looking to diverse into WH as well now..
    However as most of my accounts have been burned, I was wondering if you have a good source to recommend.
    Best to you, might see you in Barca 🙂

  3. Hi,
    I have an ask.

    I have an ecom dropship store, and i have find a winner product, i scaling this but low for now we spent like 400$/day and we have a ROI of 3x/day.

    But there are a problem, we have try same product, with same audience, all same to winning product (only difference is on video to not penalize fb ads) but in another ad account.

    Result = TOTAL FAIL.

    If in one ad account (Named X for example) we make a super Roi in other ad account with same product (called Y for example) we made total of 0 Sales!!!

    I know there are various reason and for this reason spy tool don’t work at all.

    But i think is so ridicoulous have (for example) 1.000 click and page view and no one PUR.

    Iamattil, can you help us?

    Thanks for ur time.

    1. not all fb accounts are created equal, try it on 5 more fb accounts
      some will be good, some will fail

      fb works in weird ways

  4. Hi Attila,

    Hmm it looks little bit like sponsored story, but still interesting…Any idea about how they/you target people for such offers?

    thanks!

    1. it is a sponsored case study, as noted on the bottom of the page 🙂

      they target people using interests of course…

      there was a great course called piscaled that teaches interest targeting, this course was $150 but its no longer available sadly..

  5. why did you work with this player on the CPA model, and not on the Revshare? after all, 40% of all orders made on the site go out on the revshar ..

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