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What I learned after 4 months of media buying – Part #1

What I learned after 4 months of media buying – Part #1

what-is-media-buying

FOREWORD:

Since I don’t have my own product. What you will read here is the real truth as I have no other motives other than to make new like minded friends in the AM space :)

and EXCUSE ME… but my mind is like my desk, messy…. ideas all over… so what you will read isn’t step by step… its stuff that randomly comes to mind… my problem all my life is I always have a shitload of ideas… I learned to slow down, and write all down on paper and do SWOT analisys and separate the good from the bad, but because of how I am, I made stupid mistakes in my past 4 month journey until today.
SO YOU KNOW: I tried dating, 1 click conversion offers, SMS confirmation offers, content billing offers, and app installs. So here I will talk randomly about each stuff.

 

I did one thing right from the get go, I approached this whole thing as a business. Because it really is, you need cash flow, you need to set goals, you need supplies and you have recurring expenses – all that a business has. And Media buying is not a 1 push get rich quick thing, it is more comparable to a brick and mortar business. If you don’t know what that means – in short it means a brick and mortar business usually only starts to see profit in its 2nd year of business – that’s why they say – if your store/biz survives the first year, you will be OK.

Anyway, I’m not saying it will take you that long to see success in media buying – but it won’t be as easy as those retards on WarriorForum that sells eBooks (and BTW they are making money selling the ebook, and not by doing media buying! LOL)

You need around $300 per month just for hosting + tracking!!! Plus 1k at least to properly test/optimize an offer.

The process is simple

1. Buy Data
2. Look at Data + Identify best converting banner/lander/device/carrier, etc.
3. Optimize (Change) one thing (maybe, block a bad pub that is draining your budget) then let it run…
4. Few hours later (or next day) optimize another thing, and slowly one by one narrow it down to the best possible EPC.
5. When you got the best EPC you know exactly how much you can afford to pay (anything up to or under that price)
6. Now you can start campaigns to scale on other sources, knowing what your average

combined-testing-analysis

MISTAKE I MADE WITH MY APPROACH: Not focusing on 1 THING. (I don’t say not focusing on 1 offer because that is dumb thing to say and here’s why: You might want to promote MILF dating, and your 1 thing will be milf dating, but there are many milf offers out there, so instead of focusing on one, test a few, then focus on the best that gives you the highest EPC)
Morale of the story: Focus on 1 thing, but try multiple offers via split testing (imobitrax tracker has this ability built in) — to find the best offer for your THING.
Stick to one traffic source – which one is the best? There’s no such thing. Google is the biggest, but in order to push CPA ads on there you must cloak them. How do you cloak them? I don’t fucking know, not there just about yet — all i know is the big super affiliates cloak google like a MOFO but they don’t tell this to anyone because they don’t want competition!

###MISTAKES I MADE WHEN IT COMES TO TRAFFIC SOURCE###

STARTED RUNNING ON CPM:

When I jumped in, I ran stuff right away on CPM. That is very very bad because on CPM you can end up paying sky high CPCs as you won’t have any data as to what banner yields the best CTR/CVR combination and the traffic source might rush you with tons of impressions on a shitty 0.2% banner, bang insane CPC right there.
TRYING TO RUN on RON with BROAD TARGETING:

So I had an SOI dating offer, accepted ALL in USA. Sweet I thought, I loaded it up on EXO, and selected RON>USA GEO. I check back 15 minutes later, it blew $500 and took me into the minus as well. GEE GREAT. Yea I had conversions like crazy and volume, and all that shit the gurus always say you need. But my ROI was total shit, and I lost a whole lot of money, and I had data for 15 minutes — useless for day parting/week parting. Yea I had max budget per day set, but that doesn’t matter on EXO because they have so many impressions (over 1 billion) that once their script says HEY budget spent, by the time it pauses it – it will drain your set budget 10x over!

The Reality: If you decide you want to go broad on RON you need a million+ dollars just to test, so you can collect enough data.

LESSON LEARNED: If you want to try ron, have at least some data so you can narrow in – that way you won’t spend your budget in an instant.

 

##MISTAKES I MADE WHEN IT COMES TO THE OFFERS###

Not listening to my rep! And Not using him and milking him for data. REPS you see, know it all – they know what converts, in DETAIL. What device, what OS, what geo, what time of day, etc. BE SMARTER > when you start an offer istead of flying blind, ask the rep to send you stats on day parting, devices, models, epcs, etc as much info as he has available. That way you aren’t going in dark, you have some idea. This works very well with some reps that practice transparency, there are assholes out there who won’t share it with you — but you shouldn’t be working with assholes like this anyway :)
##What I did Right##

After collecting data, and knowing what works, etc optimizing, I asked for a paybump, upped my bid, and collected more data to optimize and tweak the shit out of my campaign (APP DOWNLOAD). Then I asked for another pay bump.

Pay bumps help me go higher than all the other dudes selling the same shit as me. Remember, when an offer is HOT everyone will be pushing it… since their reps will be telling them to push it hard… because its the best hot shit right now, on fire!! Now, that means competition, and only way you can win is if you are smart, and ahead. The winners will be the ones making EPCs so high, their bids will be sky high for the little newbs and they will quit, ultimately sending all the volume to the best guy.

This is the real truth about media buying, and that is why Its so fucking hard, and not just a push button get rich BS you read in warriorforum ebooks for $5 bucks!
Watch out for part #2 coming soon, until then post your questions in the comments. I’ll try and answer ’em when I have time :)

 

 

 

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  • hans

    Hi, I enjoyed reading your post, keep posting original content ;)

  • Peet

    Could you post part 2?