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What is app discovery traffic?

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I googled and googled but could not find a website that answers that simple question from an affiliate marketers standpoint.   Many CPA networks don’t accept app discovery traffic, its part of offer restriction.

So, what is app discovery traffic?   In short: It is traffic from discovery apps like FreeAppaDay, App-o-Day, MagicSolver, Appsfire, and other similar ones.

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