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What is Media Buying anyway?

Well it all depends on what industry you are in (for example in the porn industry, media buying can be buying movies and/or picture sets from producers of the content); however as a general rule media buying is display advertising like banners, and text ads you see on sites everywhere.

Buying traffic direct vs relying on Google’s organic search results is a must for any business.

Take it from me, I was big time into SEO and ranking websites, but ever since January 4th, 2013 google has come out with a new algo update every 2 weeks or so making it harder than ever to grow a company based on search engine traffic alone.