I’ve been at the traffic trading game for about 4 months now, and learned a lot (much from Russians who don’t speak a damn word of English, or speak very BAD English, so I had to use Google translator, and dissect what they said to paint a perfectly understandable, and complete picture).
Traffic Trading is an art form, it is more than just adding buncha trading, forcing some hits, and leaving your script to do the rest. If you know how to trade traffic properly, you can capitalize on great growth in terms of visitors, and also ultimately make more money with the exact same site.
There are many traffic trading scripts out there, I use the built in one that comes with SmartCJ. It is very robust.
When you trade traffic, the point is prod (productivity) – prod means how much a visitor clicks when he comes from your trade partner. 1 click = 100%, 2 clicks = 200% and so on. On average, you want them to click at least 1.3 times (that’s seems to be a golden rule, minimum 130% PROD or your trade will be disabled).
Well, that’s fine and dandy but it can’t be the only thing when it comes to traffic trading… Heck no…
You have to look at unique ins/outs, you have to look at your site’s placement on their toplist (because they higher you are on a toplist, the better quality traffic you will get), you have to check their alexa, check their SE traffic stats, etc. etc.
All these metrics come into play in order to get the most from your traffic trade. Rather than get into details, I will just stop here and conclude my post.
Tips/Tricks coming in the next segment.