Do you run Android app installs that are on Google play on DL?
Have you noticed a mega drop in CR?
Well, you can thank Google for another one of their ingenious new ‘improvements’ and updates – introducing the new and *cough* NOT *cough* improved Play Store!
NEW “Improvements” (not!)
–Ratings are now hidden (you need to scroll to see them)
–File size is now hidden (you need to scroll to see it)
–Screenshots of the app are cut off (you need to scroll to see them)
–Description is hidden (you need to scroll to see it)
Add all these things that got bumped to below the fold, and BAM -70% drop in CR!
Google – don’t you guys perform any A/B split tests? What
an improvement a nightmare to app developers who now are wondering wtf – why did my apps ad revenues drop – and media buyers wondering wtf happened to app install conversion rates all of the sudden?
Yet another ill-thought-out move by Google means less installs on Google Play. Lets hope the shareholders won’t notice
PS: Remember folks, Don’t Be Evil.