If you are doing any kind of advertising, and it seemed to be doing well, you naturally want to scale by increasing your budget right? Chances are you’ve done this, only to discover that each and every-time you do this your ROI goes to shit.
Well, there’s a reason to this and this is why it happens. Let’s say you are spending $20/day on an adset and you are getting 200% ROI. You decide, whoa this is killin’ it, let’s milk this biyatch!! So you increase your budget by doubling it to $40/day, then you double that to $100 day, and then to $200 a day, and long behold your ROI starts going down, and soon enough by day 3 it’s like nonexistent.
WHY? WHY do I deserve this, why can’t I just scale and make money you think to yourself, bashing your head in the wall. Well there’s nerdy science to it all, and it has to do with how the ad auction works, and how CPMs, and all that correlate with each other.
When you increase your budget fast, it means Facebook will want to spend that budget, so if you are doing auto bidding, then it will increase your CPM bid to get more impressions, thus win more auctions on their platform. This will increase your CPC costs, and that will in turn decrease your ROI.
Over a period of 2 weeks, I’ve measured and noted the effects of increasing the budget slowly vs fast and the Conversion Ratio % always stayed pretty much level at 2.5% when I fast-increased, or slow-increased. The only thing that changed was CPM costs shot up, and with that the CPC’s did as well, so i was paying more for a conversion since the conversion % stayed the same, and the CTR’s on my ads as well.
Why You Should Think TWICE About Renting Facebook Accounts – If you are reading this, chances are you’ve felt the sweet world of BH/Cloaking Facebook. You know the ROI is amazing, a yummy 400-500% if you know your stuff. You also know, once they ban you, good luck getting another account. Or really… there has been a lot of talk about Facebook accounts on forums like STM the past months, a lot of people want to get their piece of the pie, but it’s not easy. If anything it has gotten super hard. Gone are the Tracfone days, or the days of BOA Cards. Now-a-days, if you don’t think outside the box good luck, you will just lose time and money trying to outsmart the intelligent AI systems of Facebook that keep getting smarter each and every day.
I am sharing this post from my friends’ blog over at EricGyepes.com. He wrote this post, and all credit goes to him, it’s awesome! Check his blog
Your campaigns are running, and everything is fine with the usual ups and downs.
Then you wake up one day, check your stats, and find out that some disaster has just happened.
All your campaigns are dying, and your CTR is suspiciously low.
Your domain is flagged by Google.
What does that mean?
Well, this issue has been around for a while, and if you haven’t dealt with it yet, you are one lucky bastard affiliate.
“Deceptive site ahead.” What is it?
Internet browsers are getting smarter, especially Google Chrome, which is always one step ahead of the game. Google has an internal database, called Safe Browsing, to protect its users from malware.
Safe Browsing is a list of dangerous sites that could harm your computer/device. Google also shares it with the folks at Mozilla and Apple. So if you visit a URL that is on the list, you get the warning posted above.
In general, that’s a good thing, and you should be glad for it…unless you’re an affiliate.
If you’re buying tons of traffic and any URL in your redirect chain happens to get flagged, you’re busted.
You’ve just flushed money down the toilet.
Imagine that you are sending traffic to your landing page. What happens is that the user, instead of landing on your page, is stuck on a red screen of death. Google makes it too scary to ignore the warning and continue to the desired destination.
This was actually an issue with Voluum a few months ago. Their tracking URLs got flagged, and all their users were affected.
So what can we do about it?
We will see more and more of these things happening soon, so it’s better if we’re prepared.
Here are some of the possible solutions:
This one is simple, and it’s the only thing that fixes your problem IMMEDIATELY.
Go to Namecheap and buy a new domain. Then just copy all your existing content to the new domain, and you’re back in the game.
Monitor your domains periodically
Use online services that scan your domains against different malware and blacklist databases.
I recommend you to check your URLs from time to time with one of these:
Google Safe Browsing Site Status
This is the official Safe Browsing scanner from Google. If they got your domain in this database, then you’re screwed. Everyone who uses Chrome, Firefox, or Safari will see your website as dangerous.
Sucuri is a paid service that cleans and protects your sites from malware. It also has a neat free tool called SiteCheck, which scans your remote URLs. It currently checks against 10 blacklist and malware databases.
Automate the whole process
The next step for the smart affiliate or site owner is to automate this process.
Most of these services, including Google Safe Browsing, have APIs. So it’s possible to create a simple script that checks your URLs on a daily basis. It can then report back to you when there is an emergency.
There is also a tool called TrafficProtector (google it), which has been created by some affiliates. Still, it’s up to you if you want to serve them all your landing pages’ URLs.
Warning: Conclusion Ahead!
Many moving parts may affect your campaigns.
In today’s example, you may have the best landing page or offer or the fastest server in the world, yet your campaign loses money.
Most of the time, it’s about those small things that eventually add up.
TIP: Increase your conversions by 37% by including a short URL in your Facebook ad angle.
This is a fact, I tested it, go ahead try it to confirm.
We launch so many different ads every single day that I was sick and tired of having to create short URLs by hand. So my coder wrote this awesome tool, which will take long urls and generate tiny urls from them in bulk.
No big blah blah text, you know me – straight to the point, stuff that works.
This is best done taking your lowest CPA adset (the one making you the most net profit, then doing these)
1. Duplicate existing adset 3x
2. Duplicate existing adset 3x increase budget by 50%
3. Duplicate existing adset 3x set RHS
4. Duplicate existing adset 3x set DNF
5. Duplicate existing adset 3x change objective
6. Duplicate existing adset 3x increase budget by 50% change objective
7. Duplicate existing adset 3x set RHS change objective
8. Duplicate existing adset 3x set DNF change objective
*It helps if you open up an excel and follow how each performs, and run this for at least 48 hours before touching anything. Ideally you want 72-96 hours though.
Once the data has ran, kill the ones that are not making money and leave the rest. There you go, spend has increased, and so did profits. Remember, increasing the budget in your original adset by editing it is a big NO NO. It is only going to increase your CPA 99.9% of the time!! And you don’t want that!