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Are you running campaigns on Facebook? If YES, you’ll want to read this.

How many times did you hear someone say “YOU HAVE TO TRAIN THE PIXEL?”

Ever wonder what the hell that means, and/if that is the magic bullet to success on Facebook ads?

I have, because in my experience the longer an ad runs, the higher the CPA goes – which totally goes against the ‘word on the street’ (or is it a myth?) that if you train your pixel,
facebook will know who converts, optimize your targeting and serve your ad to people who will more likely convert.

There was a great discussion on this in Tim Burd’s FB Group – Facebook Ad Buyers recently, and i realized I am not alone – a ton of other people experience the same thing.

You setup 10 adsets, each different angle, you pick the very best 2-3, stop the rest and then let these top 2-3 run without touching them. CPA goes well, for a couple days, maybe
weeks, then starts going down.

Experts will say it’s ad burn out, which isn’t the case when your audience is two million, and you only showed it to 10% and frequency is 1.01 on the ad. So what is happening?

Why is CPA going up, when the angle is so awesome. Shouldn’t the pixel be working after a few hundred conversions? I mean, the word on the street says you train that pixel, it’s
going to drive you such golden traffic your CPA will actually go DOWN. NO, it doesn’t work that way it seems after running countless tests to try out this hypothesis.


According to many commenters in the FB Ad Buyers group, lets say you want people to buy something (meaning whip out and actually pay) and you have an audience of 2 million.

You select optimize for conversions > purchase. FB is going to then check the audience you targeted, separate out within that the people who bought stuff, and start showing your ad to
these people. Let’s say the 2 million audience, has 200k people in it that bought stuff. After fb algo shows your ad to this 200k, it will start showing the ad to the rest of the
audience (the other 1.8 million) and these people aren’t confirmed buyers, they might not do shit, they might leave comments/share/or like a post, or they might click but not buy. So of
course, these kind of people will NOT convert at the super awesome CPA you started seeing 48 hours into the ad campaign.

They are actually going to be harder to convince to buy something; so that is why the CPA will rise after you exhaust this buyers audience within your target audience.

What do you think?

What happens to the facebook adID if you duplicate an ad multiple times inside an adset?

If you are wondering what happens when you duplicate an ad inside an adset multiple times, the answer is the AdId will change, and the social proof will not be shared.   That means if your main ad received 10 likes, and 5 comments, and you duplicate the ad, the new duplicate will have 0 likes, and 0 comments and count as a brand new ad in facebook ad system.

IF however, when you create your ad, you set it to use existing post, and duplicate the ad afterwards, it WILL share the engagement/social proof. Don’t know why facebook does this, but you do want the engagement shared for the most part so try and use existing posts.

What happens to the Facebook ADid if you duplicate an adset?

If you duplicate an adset within a campaign on Facebook Power Editor or Ad Manager, the adID is not going to change, and it’s going to remain the same.

1 adset duplicated 100 times scenario

Even if you duplicate one adset 100 times, the ad ID within each of the duplicated ad sets will remain static (meaning it won’t change) thus the social proof that is attached to each article will be shared among all the 100 duplicated ad sets.


He generated $300,000 with shopify, took various super affiliate guru courses, and still not living the dream?

There’s an affiliate that generated $300,000. He took every course so far you probably heard of and many others you didn’t hear off and he’s still not making the kind of money he wishes (at least 1k a day).

This might sound odd, after all he took the lessons from super affiliates, who said if they take his course, he too can drive a Bentley, or fly a private jet plane or sip margaritas working from his laptop by the beach.

He went off on my latest post about my million dollar campaign framework; instead of blocking him (something most people would do, because they can’t handle it) I decided to reach out and ask him about his experiences.

What he told me was at the same time shocking, and also quite interesting!

He told me all these gurus take his money, say it’s so easy if he follow’s the system (like my campaign guide which I gave away for free) yet it’s not easy at all, it’s fucking hard and he feels the reason why he’s not making it is because he still didn’t see it from a birds’ eye view.

Whats a bird eye view? I know, so let me tell you. It’s when he’d sit next to you, and you’d explain why you click here, or do this, or do that to develop what’s called a foundemental understand of WHY it’s done that way.

I have tons of experience doing this with my team. For example, when I assign some tasks in my kick ass new project management tool, I always write a footnote that says WHY DO WE DO THIS? and also, potential questions the employee would ask related to the why and what’s. I’ve only been doing this since I read that book how to be an imperfectionist, because it pissed me off how stupid people are, and even if they know how to do something, they don’t know why they are doing it.

So I thought fuck it, I don’t care if they [my employees] will think I’m an ass, talking down to them like they are some sort of dummy (Remember the hit book series called __________ for Dummies) well yes, I started doing the WHY WE DO THIS for DUMMIES with my team, and it had a MIRACLE EFFECT.

Now they are coming to me, and saying hey we could do this because I UNDERSTAND the process!!

To make a long story short, I reached out to this guy and I told him, listen if you want birds eye view, if u want to sit next to me, and see how I do million dollar nutra campaigns from farming FB accounts, warming them, then starting and optimizing, we can arrange it.

It will cost you MORE than any other Bentley renting GURU course money grab, but it is the way we really make big money (ASK THE NETWORKS for a confirmation) . The ball is in his court…..

BTW: Out of that 300k only 50 was clear profit after all expenses, it was ecommerce – something he learned after taking a $150 dollar course. All other guru courses, no dice.

[FREE] How to build profitable campaigns and scale to $x,xxx,xxx per year

Setting up a new affiliate marketing campaign might look easy to an outsider; they think, throw it up on a traffic source, optimize, profit BIG right?

I’m sure you agree; what they don’t realize is all the stuff that goes into launching a campaign; hell it’s made up of soooo many steps, requiring so much knowledge and experience that no wonder, most who try fail at this affiliate marketing game.

Million dollar per year campaigns can be made, but it requires systems. Charles Ngo talks about systems, all the time because he’s right – that IS the key to success.

So let me share with you my system and process of launching campaigns…a system made up of many steps…

Today we live in a very competitive time, where new affiliates are jumping in each day stealing our campaigns, it really is coming down to survival of the fittest.

That means, we need to be on our toes, launch more campaigns faster, and with bigger budgets.

This might sound impossible, especially if you are one man show, but with good organization and a few virtual assistants you can solve it – and I will teach you how easily really.

As My internal team grew it was time to get shit organized, so we could do more projects at the same time and not get lost in all the TO DOs.

We started using a tool that can help delegate tasks better, and also track how much each part of the project costs. To stay on budget, and on time.

There’s a shitload of tools out there to manage projects, unfortunately most seem to focus on freelancers where they charge by hours worked, and don’t offer the option to track all the little expense pieces that go into every campaign. Anyway…

Here’s the golden giveaway, my typical campaign process for a health campaign that is broken into tasks in my project management tool:

  1. Come up with angles (anglesaurus)
  2. Order landing pages (bannerslanders)
  3. Order banner or click bait fb images (bannerslanders)
  4. Order new safe site for cloaking (bannerslanders)
  5. Buy a domain name (namecheap)
  6. Buy a new hosting package with unique IP (bluehost)
  7. Setup the domain on the host (bluehost)
  8. Get link from CPA Network (Adcombo)
  9. Create campaign in tracker (voluum)
  10. Create new campaign in cloaker
  11. Setup cloaker code in safepage
  12. Grab the FB Pixel and or Adwords Pixels – establish different events in code
  13. Place the pixels in the safe site / landing pages
  14. Place the pixel with tne CPA network
  15. Test the flow with cloaker off/on
  16. Create campaign on Facebook or Adwords
  17. Wait for approval, and note down once approved – also note down if disapproved – solve issue
  18. Monitor voluum making sure clicks are coming in
  19. Monitor facebook and/or adwords pixel to see if its tracking properly and sending data back
  20. Look at the data, optimize as needed by stopping adsets/adgroups
  21. Increase budgets when there’s statistically significant data and SCALE $$$

This is a LOT to keep in your head, it’s a shit ton of post it notes on someone’s monitor.

Every element has a price, usually an estimated budget, and an actual cost. For example, when registering domains you can save some bucks by using coupons, so even though budget is $10 lets say, you can sometimes come in at $5 which is awesome.

With the project management tool we use now, the costs associated with each task in the project can be tracked, and it automatically ads it up.

Another awesome feature it has is TEMPLATING. So you can create a typical project flow, like I’ve listed above and save it in templates.

Let’s say we want to launch a SKIN campaign in US,UK,CA we can duplicate the template 3x, rename it so it looks like this

US Skin
CA Skin
UK Skin

and open each, then delegate all the tasks to our VAs and ourselves. And set deadlines, plus save all the required files, and/or login info all in one place so it’s easy to keep track of. And keep tabs on our budget, and or expenses.

NOTHING will be missed, everything will be done fast, and you will end up doing more in the same ammount of time than before. Very important, especially now when everyone wants to be an affiliate marketer so competition is fierce.

This awesome project management tool is FREE for 14 days, so try it here and experience it yourself to understand WHY I LOVE IT.

Simple tips for implementing Wrike into your management structure

I have successfully transitioned my entire management structure from another platform to Wrike. While I expected a long and painful period of adjustment, I was actually surprised by the speed with which my teams adopted Wrike. That’s not to say that there weren’t mistakes, but the lessons were learned. I will tell you all about them so that you can have a painless transition to Wrike as well. Click here to get a FREE Wrike account and test it yourself >>

When we first introduced Wrike to my marketing teams, I noticed some trends that clearly depicted where I made mistakes during this period. Let me outline these mistakes into three segments. 


When we first started using Wrike, I made it a point that all communication needs to be conducted on it as well. And believe me, it wasn’t easy making people stop relying on e-mail as a primary form of communication and it took a lot of effort. But I was adamant about it and even made a rule regarding this segment: What isn’t on Wrike, it might as well not exist. I can safely say that this was the hardest part of the transition, but it didn’t take long. In fact, it took a lot less than 60 days I predicted it would.


By this, I mean the process of using Wrike with all the other tools required to complete tasks. Here is where I started leading by example. Whenever I found a new resource or formulated a new idea, I used Wrike to capture it and share it with my team. I also made sure that each member stores or references the resources used for the task completion. That way, whenever a backtrack of a task was required, we used Wrike to perform the search and dig up the project history along with the resource list. I can now access every task and know precisely what was used to complete it.


This is perhaps an obvious tip but I feel like it played a key role in shortening the adoption time. From the get go, my teams created a highly organized structure within Wrike and that made transition a lot easier on the staff. They got used to the precisely organized structure and once we started nesting everything under proper labels, there was no going back. I believe that if weren’t for this segment, it would take us (me in particular) a lot longer to adopt Wrike as our project management platform.

Hopefully, these tips will help you out during your transition period, and if you have already completed this journey, I would like to hear your comments. Share your opinion and point out the things I might have missed.

Click here to get a FREE Wrike account and test it yourself >>

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