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Why placing pixels on your company website/blog is a MUST!

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Placing pixels on your site is a MUST if you are a blogger, company owner, webmaster or affiliate!

Why is this so highly recommended?   The answer is simple,  by pixeling your site early on you will start building custom audiences of people that engage with your content.     Think of this as the best way to ‘get a discount’ on any potential paid advertising you might do in the future.

If you have a new product or service that you want to market; rather than shooting in the dark, you can start running ads to your custom audience that the pixel helped build right away and harness the power of marketing to your existing customers.  It’s a fact in business that your past customers are the best ones to sell to, because they already bought from you, know you and trust you therefore it will be easier to make the sale vs cold calling, cold contacting brand new customers and audiences out there.

Having a pixel on your site will also allow you to generate lookalike audiences,  this is very powerful of platforms like Google and Facebook as they have millions of data points about everyone that uses their system, and know your customer better than you do.  Generating a lookalike will look at all the likes, favorite things, business practices, contacts, etc of people that visited your site, thus triggered your pixel, and then generate an audience that looks just like them – you can then target these people and see way better return on your ad spend,  a sort of discount on your cost per lead if you will.

EXCLUSIVE TIP FOR AFFILIATE MARKETERS:

Same goes for us aff marketers, if you run any kind of offers, slap the pixels on the prelanders, start building the audiences so you can scale them easily. One thing we do internally is setup events, like onClick button to execute special conversion pixels, and then we build lookalikes off these. You can do these kind of tricks using javascript quite easily. I have a guide on my blog about how to do just this right here.

I’ve been blogging for 5 years and wasn’t smart enough to implement the pixels at the beginning,   it’s better late than never!   If you haven’t implemented the pixels yet either, its not too late.  Do it right now.

You will want the following pixels added to your site:

-Facebook Pixel
-Google Pixel

Some other ones you might want are:
-Outbrain Pixel
-Taboola Pixel
-AdRoll Pixel
-Yahoo Gemini Pixel
-Bing Pixel
-Twitter Ads
-Amazong Ads

 

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