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Decisive.IS – Tracking Tokens/Scripts/Macros

 

Macro Field Info
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
{{{ad_name}}} Name of campaign
{{{carrier}}} Carrier used by mobile device (VerizonAT&TT-Mobile, …)
{{{os}}} OS of device (AndroidiOSBlackBerry OSWindows Phone OS, …)
{{{os_version}}} OS Version (Android 4.0.4iOS 6.0.2, …)
{{{device}}} Device type (iPadDROID RAZRKindle Fire, …)
{{{media}}} app or site
{{{country}}} Country of visitor (United StatesMexicoCanadaGermany, …)
{{{ip}}} IP address of user
{{{app}}} Name of app where ad is placed
{{{site}}} Name of site where ad is placed
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
{{{ua}}} User agent string
{{{category}}} IAB Category of site/app
{{{subcategory}}} IAB Subcategory of site/app
{{{idfa}}} iOS User IDFA
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  • David

    I’m confused are these fields we fill in ourselves or are these populated and posted back to your tracker?

    • Felipe Restrepo

      These are populated by the traffic source, you can append those tokens to your tracking platform.

  • Felipe Restrepo

    Really useful, you use it all of them or you feel like some tokens can be replaced with cpvlab collected data?

  • David

    I know some are already captured by the tracking software. I’m using both Voluum and cpvlabs but maybe it I’m just not setting it up properly because when I do have those tokens in the url those only return the variables (ex: {{{app}}} ) returns {{{app}}} in my tracker when looking at that custom variable. Any thoughts?

    I guess my question is for the variable parameter {{{app}}} should I be filling that in myself. For example, setting the {{{app}}} value to “pokemon_battle_app”?