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[GUIDE] How to Setup a Campaign on Popads

Popads is a paying advertising network with tons of traffic for both desktop and mobile, in many GEO locations. It is specialized in pop-unders.

When creating a campaign, under Advertising type you will have options: pop-under, pop-up, tab-under  (only works with Chrome browser) and tab-up .

Pop – unders are pop-up ads that open in new window of your browser, usually behind the main window and are visible when user closes or minimizes the main window.

When you register with Popads and your email gets activated, you can log in to Advertiser’s Panel. Here you will have numerous options.

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Let’s start by creating our first campaign!

 

STEP 1 – NEW CAMPAIGN

On the left-side of your panel, click on button New Campaign:

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General Information

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First step is to choose a name for your campaign. In our example, we will use “Slim and Fit”.

You can choose to enter your landing page URL and to use only one URL, or you can use multiple URLs.

Example of Single URL:

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Example of using Multiple URLs:

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Do not forget to include “http://” when entering your URLs.

Quality

This is the quality of the website which will display your advertisement.

Frequency Cap

Here you will choose how often your landing page will be displayed to one user. You can choose between Raw Traffic, 1 view/1 hour, 1 view/2 hours… and last option is 1 view/31 days.

After Approval

Select if the campaign will start immediately after it has been validated, or Pause it and you can run it manually later.

Prime Spot

When visitor hasn’t received a pop-under in the last hour, this is when Prime Spot bidding will occur.  You can choose to include All traffic, PrimeSpot Only and Non-PrimeSpot Only.

You can also specify that your landing page contains adult content.

In the beginning of this tutorial, we already mentioned types of Advertising:

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You can enable or disable option to allow other advertising methods when the one you chose is not available.

BUDGETS

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First you need to enter the maximal price you are willing to pay for a single popunder. If you enter low bid, you will not get the greatest results for your campaign. Your ad will probably display on slower traffic with lower quality.

Daily budget is the limit you will set for daily costs or your campaign. If you leave this field empty, you will have no limits for your daily budget.

Total budget can be topped-up later. In order to have any budget, you need to top it up.

THROTTLING

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Throttling can be Disabled, set Manually or Automatically.

When reducing the traffic speed manually by percentage, you will slow down your campaign speed. It is not recommended to use this option for new campaigns.

With Automatic Throttling, you can set the maximum number of impressions (traffic speed):

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Or you maximum amount of spending per time unit:

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CATEGORIES

There is wide range of available choices. You can add all or choose from Categories such as Adult content, Sport, Health, Internet, Money, Science, Shopping…

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By clicking on button Add, what you chose in available choices will show up in Your choices.

COUNTRY TARGETING

On the right side, you will have a list of all available countries

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On the right side, if you click on drop-down menu, you will be able to choose one of these options: Europe, Asia, Africa, North America, South America and Oceania.

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If you click on Europe, all the European countries will be highlighted which will make your country selection easier.

SOCIETY TARGETING

In this section, you can choose desired languages and populations.

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ENVIRONMENT TARGETING

You can choose Operating Systems, Browsers and Screen Resolution..

You will noticed that list of available operating systems is really long, including some really old operating systems. If you want to include all operating systems, do not make any choices here and leave this field empty.

OS AND BROWSER TARGETING

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We have the similar situation with Browsers. There is a long list of browsers even with different versions of browsers. You can choose what best suits you or leave it empty to include all available browsers. Click on browser to add it to Your choices. If you make a mistake, you can always remove browser from Your choices.

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Screen Resolution

You will find all known formats of screen resolutions. If you want to include them all, leave it as it is. If you want to exclude some resolutions from your choices, click on specific screen resolution and remove it by clicking on button Remove.

DEVICE TARGETING

Form Factors include options like Desktop/Notebook, eReader, Gaming Console, Music player, Smart TV, Smartphone, Tablet and unknown form.

Again, it is possible to make a selection of almost all available devices. But if your devices is not on the list, you always have the option “Unknown device”. You can choose one of the devices or all of them. Or you can choose three, five types of devices.

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CONNECTION TARGETING

When we were creating this campaign, Connection type choices were automatically set to all choices. This means that all available connection types will be able to receive our ad. Those types are: business, internet café, cellular, college, government, library, military, residential, school, traveler…

Connection Speed includes choices such as Dialup, Cable/DSL, Corporate and Cellurlar/Carrier.

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When we were creating our campaign, our targeted country was Belgium and this is why we have these options:

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These are Internet Service Providers available in Belgium. Since we want to include them all, we will leave this selection empty.

TIME TARGETING

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You can choose times for displaying your campaign. Make sure to also choose appropriate time zone. Our targeted country is Belgium and this is why we chose Europe/Brussels time zone.

WEBSITE TARGETING

Popads has tons of websites in their network. You can select website targeting mode by switching tabs:

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If you specify websites you want to exclude, you will get traffic from all other website in Popads network, excluding the websites you listed:

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If you only want to get traffic from certain websites, you will need to list them in your Include Websites list:

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SUMMARY

When you enter all the details and campaign requirements, Popads will show you their traffic estimator.

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You can now click on Create Campaign.

TOP-UP YOUR ACCOUNT

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In order to start your campaign, you will need to make a deposit. Accepted payment methods are PayPal, AlertPay, Credit Card and Wire Transfer.

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Minimum amount is $10.00 deposit.

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  • Jacob

    collective thread but I’m a bit disappointed! a lot this was ‘obvious’ (ex times for displaying ads) and was really excited to see some of your preferred set ups or general recommendations ( stay between this)… (dont use this / DO use this)

    • I replied to Medvih – and the same reply applies here too.

  • Medvih

    Same comment the article doesn’t give any advice

    • Sorry to see you are blind, but this articles purpose is not to give advice. It is to provide a peak into the traffic source so people that are interested in it don’t have to sign up to be able to get a feel for the interface;the type of ads supported, etc.

      • Damian

        My thoughts exactly! Always dust off the pessimist!

  • Damian

    Great IM blog, great content and a relevant guide Attila. I am new to pop traffic. I had not found a more comprehensive guide to reference for launching my first campaign on popads.

  • Poiana Andrei

    Thank you for sharing your Knowledge Attila. I find this really helpful and easy to follow.
    Have a great year !

  • danele

    we need tips, we know how to read, this post is unuseful :)

  • boss

    bullshit…it would be lot better if you would provide some of your blacklisted bots website ids or some specific working targeting cases for certain types of offers…or any helpful tips other than these english to english translations.

    • you are the boss, you provide the blacklist bot website IDs :) thanks boss!