A lot of people have been asking me, how the hell was I able to get to XXXX per day with TEESPRING in a manner of months; because when they tried and launched shirts they failed.
My trick is simple – once I find my unicorn I work real fast to scale that one unicorn as fast as I can. All while, my team is continously launching new shirts every single day. We have this saying “No idea is a bad idea” so we try every single stupid t-shirt idea we can think of, and many times they pay off big.
This same method can be applied to anything really, mobile apps/games on FB, lead generation, sweeps, ecommerce and more.
When you find the unicorn (in this case lets say a shirt where the CPA is $2) you want to scale it out horizontal – more interests, more countries, more devices, more ad placement types, etc.