The fake world of instagram

I’ve been focusing a lot of efforts on IG to learn how it ticks, how it works, etc.

So far I’ve realized, girls that show tits, and cleavage, or pose in thong bikinis get the most likes. They own instagram.

When it comes to guys, showing off with nice cars, and houses,  showing materialistic things is the second best in line.

This is so fucking sad.   If you are real, yourself you won’t get many likes on Instagram… wait, I am wrong, you will if its funny, but if its a typical picture from your typical life it won’t be a like collector of a IG post.

This whole fake it on social media got me thinking; most of the shit you see out there is fake.

Do you really want fake people as your friends or people who tell it how it is?

I am all about the people that tell it how it is.

That’s all for now.


Scaling Facebook Campaigns: 4 Easy Steps To Do It Properly And Profitably

A quick 4 step guide to scaling your FB Ad Campaigns so they remain profitable

It only comes naturally that highly optimized campaign that’s performing well at a $50 a day budget should perform well at $250 a day. Because why shouldn’t it? It makes sense; well it did at least to me a couple of times. But there is a deeper level to it that once you figure out, makes perfect sense and actually shows you a way to successfully scale up any ad campaign, not just linearly but exponentially as well. Let’s get into it.

The biggest trick to scaling is to think of your campaign as a marathon, not a race. When you set up a campaign, Facebook serves your ads to the audiences with the best chances to convert. Facebook acts just like a good gym coach and starts you off slow, with 80 pounds on the bench press and have you do it properly with high success rate. But being motivated and ambitious, you ask your coach to put on 240 for the second series. How do you think that goes? You can try it, and there is even an off chance it would work, but most of the time, you will struggle and eventually give up after too many fails. Well, the same logic applies to the ad campaigns as well. In the example above, there are four things, four angles of thinking to phrase it better, you need to change in order to make that transition.

I also write another guide on how to scale FB Ads quickly using 8 different adset settings; read it here.

1. Proper analysis and conclusions

Before you make any changes to your campaign, make sure you have a good understanding of the existing data. A great example would be a realization that your ads perform better in the afternoon rather than in the morning. Dive deeper into the CTRs, CPAs, and other data and draw conclusions that are relevant. Find the elements that are not performing well and optimize them. This is the easiest step of the four but you have to keep repeating it all the time. Make an informed decision and see how it affects your campaign over time.

2. Incremental budget and audience scaling

This is where gym comparison makes perfect sense. Slow increments are the way to go. When you can lift 80, go for 95 and see how that feels. Stick there for a few days and see if that’s the weight you can work with consistently. In fact, I would recommend going as low as %15-25 increase in both your budget and audience when looking to scale your ad campaign. Here is what happens when you increase your daily budget substantially. Remember the first audience Facebook served you ads to? Well, that’s an optimal audience for the parameters you set. But significantly higher budget means your ads are now being shown to the audience that’s not as optimal and the efficiency of your campaign drops. It may not seem to you like a big deal at first, but as soon as you scale it one step higher, you will see that your math no longer ads up, 1+1 does not equal 2.

Here is the way to do it properly

  • Increase the daily budget by 20%
  • Wait
  • Repeat step 1 (analyze the change; optimize the elements that are not performing well)
  • Wait
  • Not working? Back to step one
  • Working, Increase your budget another %15-25
  • Go back to step 1

This is a simple process but it makes a drastic change in your scaling results.

3. Optimization

I’ve mentioned this a couple of times already; optimize the elements that don’t work. Your ad campaign is reliant on a couple of things, budget, audience and of course, ads themselves. The first thing you need to realize is that no matter how good it is, every ad has a shelf-life. It means that it can only work for a set amount of time and then it will simply become stale, performing with less and less efficiency until eventually goes completely dry. Your job is to not make that happen. Optimize your ads by making adjustments necessary to keep it at peak performance. Test out different elements (background, font, text, video, whatever elements it consists of) and keep doing it in order to increase the longevity. Through this process, you effectively eliminate the segments that don’t work and make your ads scale-proof sort of say. It’s just like the gym as well, you have to keep switching exercises or just variations of the ones you are doing in order to have the best results.

4. Scaling up audience

All of these steps are coming down to the audience and one of the keys to successfully scaling up an ad campaign is a proper audience scaling. There are a couple schools of thought on the exact numbers, but I like to ballpark my target audience at around 180-200k for every $100 of daily spend. Once you reach that number, you should be good to go. Going higher is better as long as you maintain your CPA. Higher numbers also allow your campaigns to run longer as the ad fatigue effect is diminished. The common problem that occurs when you increase your budget is that your performance decreases because your audience has gotten smaller. That means that your ads are now being shown to the same people a couple of times over and that’s really not a good way to scale up.

Expand Audience

Facebook offers a couple of tools for audience scaling, but one of the best ones to use is the Expand Audience option. Depending on your campaign, this option can really make your audience scale simplified. Basically, FB uses the best performing members of your audience and targets more broadly using them as a template. A simple and neat trick, and yet so effective especially when it comes to products targeting consumers. Apart from that, this is what I like to do the most.

Interest-based adjustment

When a certain interest group within my target audience performs well, I look for similar interests and try to optimize both the audience and my ads to create better targeting. This is what I call the natural audience scale because it sort of comes naturally. In many cases, the expanded audience will perform even better than the original one just because you are now matching their niche with better efficiency.


I prefer fresh audience but have been stuck plenty of times and resorted to remarketing strategies like adding audience that already visited the site or is in the mailing list. And this works well if you have your original audience set up properly because of a simple reason; Timing. If your audience was optimal the first time but didn’t convert, maybe it was just the matter of timing and giving it a second chance could mean you successfully convert this time.

Hopefully, you got the idea how FB ad campaign scaling works and you can use these steps to successfully transition your campaign in the big pond.

Sagrada Familia – Construction History *WOW!*

I am truly looking forward to Affiliate World Europe in Barcelona this year.  It takes place in a beautiful city, home to one of the most amazing structures I’ve ever seen Sagrada Familia.   Not only does this look like a magical castle out of harry potter meets lord of the rings meets horror movies; it also is incomplete with construction still going on.   It’s simply amazing how this structure’s been in construction for over 130 years and towers over Barcelona as a true landmark should.  The following is a history of the construction of this beautiful masterpiece of architecture;   quite educational.

Josep M. Bocabella i Verdaguer

Portrait of Josep
M. Bocabella i VerdaguerGaudĂ­: Sagrada FamĂ­lia - 1882 Foundation stone
Placement of the Sagrada Familia foundation stone
GaudĂ­ around 30 years

GaudĂ­ when he tacked in charge
the temple works
GaudĂ­: The Sagrada FamĂ­lia in 1898

The Sagrada FamĂ­lia in 1898
GaudĂ­: The Sagrada Familia in 1899

The works in 1899

Gaudí: The Sagrada Família - The apse and the back of the Nativity façade in 1904

The apse and the back of the
Nativity façade in 1904

GaudĂ­: The Sagrada FamĂ­lia - the apse and the bell towers in 1908

Year 1908

GaudĂ­: The Sagrada FamĂ­lia - 1910 - the apse and the schools

1910 – The apse and the schools

GaudĂ­: La Sagrada Familia en el aĂąo 1913

1913 – The bell towers and the

Portrait of GaudĂ­ in the procession of Corpus
GaudĂ­ in the Corpus procession

GaudĂ­: The Sagrada FamĂ­lia in 1925

1925 – The bell towers near to
be finished

GaudĂ­: The Sagrada FamĂ­lia with the Saint Barnabas bell tower finished in1926

1926 – Year of the Gaudí death,
Saint Barnabas tower finished

GaudĂ­: The Sagrada FamĂ­lia in the year 1928

Year 1928

GaudĂ­: La Sagrada Familia - 1933 - La fachada de la Natividad acabada

Year 1933
The Nativity façade finished

GaudĂ­:The Sagrada FamĂ­lia - 1936 - Destruction of the schools, plans and models

Year 1936 – The schools and
plans burned and the models destroyed

GaudĂ­: The Sagrada FamĂ­lia in 1953

Year 1953

GaudĂ­: The Sagrada FamĂ­lia in 1963

Year 1963

Gaudí: The Sagrada Família in 1973 with the Passion façade in construction

Year 1973 The Passion façade in

GaudĂ­: The Sagrada FamĂ­lia in 1983

Year 1983

GaudĂ­: The Sagrada FamĂ­lia in 1993, with the vaults

Year 1993 the vaults

GaudĂ­: The Sagrada FamĂ­lia in 2003

Year 2003

1866 – Josep Maria Bocabella, the promoter of the Sagrada Família temple, found the Association of Saint Joseph Devout, with the aim to build the temple.

1876 – Bocabella begins to seek a lot in Barcelona to build the temple. Gaudí collaborates with architect Francesc de Paula Villar – that later will be the first architect of the Sagrada Família -, carrying out as designer the project of the chapel of the Virgin and the apse of the Monastery of Montserrat.

1881 – The land for the construction of the Sagrada Família is acquired. The architect Francesc de Paula i Villar takes charge of the works of construction.

1882 – The foundation stone of the temple is placed the Saint Joseph day, a little later, the construction of the crypt according to the project of Francesc de Paula i Villar begins. Gaudí was not still linked to the project.
GaudĂ­ works as a assistant of the architect Joan Martorell in the projects of the churches of the Jesuits of Casp street and the Saleses in Sant Joan Promenade in Barcelona.

1883 – Francesc da Paula i Villar resigns as the director of the project by discrepancies with the architect Martorell member of the Council that also intervened in the project and Josep Maria Bocabella. November 3, Gaudí succed Francesc de Paula Villar i Lozano as the architect of the Sagrada Família, under the suggestion of the architect Joan Martorell.

1884 – March 28, Gaudí sign the first official document as the architect of the Sagrada Família.

1885 – Gaudí carries out the first plan project of the Sagrada Família. He carries out an altar, a shrine and a sacrarium for the promoter of the temple Josep Bocabella.

1886 -He finishes the construction of the seven chapels of the Crypt of the Sagrada FamĂ­lia.

1887 – He builds the building of the vicarage of the Sagrada Família, in which he prepare his work space and where he will live the last years of his life.

1889 – The crypt of the Sagrada Família is finished and the construction of the apse begins.

1891 – Gaudí begins to study the Nativity façade.

1892 – The construction of the Nativity façade of the Sagrada Família begins. The apse already is very advanced, the gargoyles and the clerestories are built. April 22, Josep Maria Bocabella promoter of the temple dies.

1893 – The crypt and the apse are finished.
Gaudí carries out the project of the Colonia Gßell crypt in Santa Coloma de Cervelló.

1894 – The façade of the apse is finished.

1895 – The construction of the cloister of the Sagrada Família is started.
The bishop CatalĂ  names a new Council for the work of the temple presided by Mn. F. MillĂĄn

1897 – The works are progressing well, 112 people is working in the temple .

1898 – Gaudí begins the first outlines of the Passion façade. The Rosary entry large central window  is placed as other elements of the whole.

1899 – Several sculptures of the Nativity façade are placed like the angels playing clarions, Saint John, Saint Zachariah, Saint Joachim and Saint Anna. An organ with a gas engine is started.

1900 – The central stone archivolt is finished.

1901 – The large central window with 20 figures is finished as other smaller works.

1905 – The bell tower of Saint Barnabas gets the 44 meters of height.

1906 – The bell tower of Saint Mathew gets the 44 meters of height.

1908 – Start of the works of the Colònia Güell crypt where Gaudí
will investigate many of the technical solutions that later he will apply in the Sagrada FamĂ­lia.
The cardinal Casanyes, protector of the temple and friend of his promoter Josep Maria Bocabella dies.
A model of the Nativity façade financed by the Count Gßell and decorated by
Jujol is presented in the Architecture show of the Fine Arts Exhibition of Paris.

1909 – As a result of the “Tragic week” in Barcelona, several churches are burned.
Construction of the Schools of the Sagrada FamĂ­lia to the side of the temple.

1910 – Models of the works in gypsum by Gaudí are exposed in the Grand Palais of Paris in April 15 to 30 of June, with a great success.

1911 – Gaudí sick of Malta fevers. To be cured he comes to Puigcerdà. It does his testament.
The Cardinal Vives i TutĂł gives to the temple a big quantity of relics.

1912 – The bell towers get the height of 66 meters.

1914 – The works are faced to important economic problems, only 30 people is working in it. Only the tenacity of Gaudí permits to continue the works.

The bell towers get the 70 meters of height.
The President of the Mancomunitat (Regional government) of Catalonia Enric Prat de la Riba visits the temple.

GaudĂ­ rejects new assignments and concentrates on the construction of the Sagrada FamĂ­lia.

1915 – The cardinals Torres i Bages and Pla i Deniel carry out extraordinary subscriptions to be able to continue the temple. Aids of businesses are received.
The papal nuncio of the Holy See Monsignor Ragonesi visits the temple.
The tests of the tubular bells are done.

1916 – The bishop Torres i Bages dies, Gaudí does a study on the possibility to create tombs inside the Sagrada Família. Gaudí asks for aids the merchants of Barcelona.

1917 – Gaudí designs the Passion façade, including a monument to the
Bishop Torres i Bages.

1918 – Eusebi Güell i Bacigalupi, count Güell, that had been the great sponsor of Gaudí, dies in
his residence of the Park GĂźell.
The basements of the bell towers are finished of Saint Mary and San Barnabas.

Hyperboloids in the models of the large windows.

1920 – Le Corbusier visit in Barcelona the works of the Sagrada Família, that he qualifies as master work.
A new model of the sacristy is begin.

1922 – The sacristies models are finished as the interior models of columns and vaults.

The outlines of the Glory façade are begin.
The bell towers get the height of 82 meters.

1923 – The gypsum models of the nave and the ceiling are carried out in scales 1/10 and 1/25

1924 – The sculptural group in stone of the Slaughter is placed.
GaudĂ­ is under arrest September 11 (national Day of Catalonia) to attend in the church of the Saints Just i Pastor in Barcelona to the mass in memory of the Catalonian patriots and to refuse to speak in Spanish to the police.
The study of one of the pulpits is carried out.

1925 – Gaudí come to live inside the precinct of the Sagrada Família to be able to
follow closer the works.
November 30 the bell tower of Saint Barnabas is finished.

1926 – The Venetian mosaic for the north bell tower is received.
Gaudí been knocked down in the crossing of the Gran Via Avenue and Bailèn street of Barcelona by a trolley June 7. In consequence of the injuries he dies on the 10 in the Hospital of the Holy Cross and he is buried in the Crypt of the Sagrada Família on the 12.

1927 – The works of the temple are followed despite the death of Gaudí.

1930 – The four bell towers of the Nativity façade are finished.

1932 – The construction of the cypress of the central pinnacle begins.

1933 – The pinnacle of the Faith is finished.

1935 – The figures and the flashlight of the Hope and the flashlight of the Faith are finished.

1936 – Subsequently of the military coup that initiates the civil war
1936-1939, revolutionary groups burn the crypt, the Schools and the workshop of GaudĂ­ where they break the scaled gypsum models.

1939 – The war finished, the restoration of the crypt is begin.
The architect Francesc Quintana and other collaborators, restore the models that will serve for restarting the temple construction.

1948 – The works to mount the South transept large window are taken up again with remained stones already prepared.

1952 – In occasion of the Barcelona International Eucharistic Congress, the flight of steeps of the
Nativity façade is built and the temple is illuminated.

1953 – The Council decides to build the Passion façade.

1954 – The Passion façade works begin, under the direction of the architects Quintana, Puig Boada and Bonet Garí.

1957 – The chapel of the crypt Baptistery is finished.

1958 – The Saint Joseph day, the group of the Birth of the sculptor J. Busquets is placed  on the genealogical column.
The walls of the basement of the bell towers of the Passion façade begin to be

1961 – The Gaudí Museum is initiated into the crypt of the Passion façade.

1964 – The “conciliabuls” (literally places to speak quietly and secretly) are finished.

1965 – A carillon is installed. The elevator of the Nativity façade is inaugurated.

1966 – The group of the Annunciation by the sculptor J. Busquets is placed.
The bell towers of the Passion façade arrive at a height of 24 meters.

June 28 the architect Francesc Quintana, who  was so decisive in the recovery of the necessary material by the continuation of the works of the temple, dies.

1967 – The bell towers of the Passion façade arrive at the height of 30 meters and the columns of the portico to the 9 meters.

1970 – The bell towers of the Passion façade already arrive at the 46 meters and the columns of the portal under the level of the capitals.

1976 – In the 50 anniversary of the death of Gaudí and concretely
November 9, the Passion façade with the culmination of the pinnacles
of the four bell towers is finished.

1978 – The works begin of the naves walls.

1986 – The foundation of the naves begin.

1990 – The first sculptures by Josep Maria Subirachs are placed in the Passion façade.

1995 – Construction of the lateral naves vaults.

1998 – The construction of the central nave vaults begins.

2000 – The construction of the central nave vaults is finished.

2001 – The four columns of porphyry of the main altar in the centre of the transept are built.
The large central window of the Passion façade is built.

2002 – Works are in progress in the transept and apse vaults to close the interior space of the temple.

Extract of the last report of the Architect Director of the works Jordi Bonet: 
To December 2004 and according to a report of the architect director of the works Jordi Bonet i Armengol, that we summarize in very general terms, the state of the works at present in motion is the following one:
Crypt: Restoration and finishing works.
Apse: the vaults of the central chapels of the apse are being carried
out, the columns are to a height of 30 meters. The capitals of the columns of Saint Peter and Saint Paul are placed as the capitals of the eight columns of backup of the hyperbolic vault of the Virgin spire.
Passion façade: The walls of the patriarchs and the prophets raise above the basalt cornice. The Ascent sculpture in bronze of 5 meters long is on the gild process before installing it in its location to 60 meters of height.
Transept: the vaults are near to be closed to be able to build quick the two pending sections of the transept. The banister of 45 meters of the clerestory is very advanced and those of the vaults of the evangelists Marc and Lucas are being built to 55 m. what will permit to raise the vaults of the transept and the apse.
In July the large window upper with the Nativity side of the transept rose window, work of Vila-Grau was finished.

Cloisters: the closing glasses have been installed as the stone flooring. New furniture is prepared.
The access ramp from Mallorca and Sardenya street has been opened.
Vaults and central nave roof: Four of the pinnacles already are crowned by Eucharistic symbols.

Glory façade: The concrete structure of the Jube clerestory has been completed to 9 meters on the temple floor as other complementary works.


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