ab_logo_400x400_2You have learned how to create your first campaign using the AdsBridge tracking platform. Now is the time to dig deeper and learn all about setting up the tracking pixel.

What is a tracking pixel? It is the best way to surely know that a user has followed the link to the target site created in AdsBridge and converted. It is of utter importance for acquiring statistics and leads calculation.

AdsBridge offers several options:

  • S2S postback URL
  • iFrame pixel
  • Image pixel
  • Tracking script

You can even use 3rd party pixels to pass conversions to your traffic source. It is obvious that AdsBridge offers more than enough alternatives for all of your tracking needs.

Read on and find out how easy it is to set up tracking pixels in your campaigns. Seasoned affiliate marketers won’t have any problems, but those who are new in the business are advised to read carefully. It is not hard, but it is of the utmost importance that some of the simple rules are followed.


“Tracking and notification” page on AdsBridge

It is fairly simple to set up a postback URL in AdsBridge. First thing you will be learning is how to set up a server-to-server postback URL. Follow the next few easy steps and you will be done with it in no time.

Setting up the s2s parameters


Server-to-server postback URL is the most secure and reliable method for counting conversions.

First thing to do is to include your affiliate network’s token into your offer’s URL. AdsBridge will pass their “tid” parameter (unique click ID) in the indicated affiliate network parameter.

To do it, check the box “Tracking token” when creating an offer and fill in the name of your affiliate network’s token, one that can pass dynamic parameters (for AdsBridge “tid” parameter to be passed through it).

If your network uses the CAKE platform, place s2 (s3, s4, s5) in the field.

If your network uses HasOffers, place aff_sub2 (aff_sub3, aff_sub4, aff_sub5).

If your network is using a custom platform, ask your affiliate manager for the correct token parameters.

Important: When filling in tokens on the first step of campaign creation, make sure that you do not use the same token you have entered in the field “Tracking token”. Otherwise, the “tid” parameter might not be passed to your affiliate network and you won’t be able to track conversions.



Copy-paste the S2S postback URL to your affiliate network panel.

Replace the “YOUR NETWORK TOKEN” text with the parameter you have entered in the “Tracking token” field.


For an example, if your affiliate uses the CAKE platform, you should replace “YOUR NETWORK TOKEN” with #s2#. If your affiliate uses the HasOffers platform, replace the “YOUR NETWORK TOKEN” text with {aff_sub2}. As always, if your affiliate network uses a custom platform, ask your manager for the relevant token.


Note: “#” symbols before and after the s2 parameters are special symbols of the CAKE platform which allow the platform to understand that the s2 parameter at the end of a postback URL must be substituted with the value that came to this parameter.

The characters are different for each affiliate network, which means that you should ask your network’s manager or support for them.


You can also postback the value of the payout, by adding “&amt=” to the end of postback URL. After the “=” character enter your affiliate network’s parameter that can pass the value of the payout to the AdsBridge system (for example: #price# in CAKE).


In the end, for the CAKE platform, your postback URL will look something like this:


If your network supports client-side pixels only, you can use a conversion pixel or script.


That’s it, now you know everything you need to know about setting up the s2s converting URL. You can move on to learning more about the other ways in which you can set up tracking pixels.


Conversion pixels for networks which support only client-side pixels


  1. iFrame pixel is a pixel which is set as an iframe into a target page. It lights up when the conversion is complete and it is the industry standard for tracking conversions.
  2. Image pixel tracking protocol is usually used for offers in other tracking systems that do not support other tracking methods. Image pixels use the same methods of tracking conversions as the iFrame pixel does.
  3. Tracking script or the Javascript pixel is helpful when you need to fire several pixels individually as opposed to all at one time. This pixel has the same postback capabilities as an iFrame pixel.


Note: Tracking pixels are cookie-based. You will have to use the same domain for the tracking pixel and your campaign in order for the cookies to work properly. Therefore, when you change the domain for your campaign you will also have to change the domain for the tracking pixels placed on your affiliate network. Otherwise you won’t be able to track conversions.


If you want to pass conversions to the traffic source, or to the partner’s platform tracker – use a 3rd party pixel.


If you are using a previously created traffic source in your campaign, and you have specified the Tracking ID and the Postback URL when creating this traffic source, the ready-to-use link will be automatically pasted to the “S2S postback URL” field.

For the manual setup of a 3rd party pixel you will have to:



  1. Enter the name and the value of the token which will receive the unique tracking ID from your traffic source on the 1st step of campaign creation. Choose the token type “Additional”.


  1. Enter the name of this token in the “Tracking token” field of the 3rd step of campaign creation (the name must be the same as on the 1st step).
  2. Add the name and value of the token that is receiving the unique tracking ID, at the end of the postback, in the format guid=… After the “=” sign, enter this name in the <> brackets.
  3. If you want to pass the value of a payout, enter the name of the parameter that can pass the value of payout to your traffic source in the “Lead value parameter name” field. You don’t need to add this parameter in the S2S postback URL as it will be added automatically.


3rd party pixel is easy to setup


If you set up a 3rd party pixel, there is no need to add a partner’s S2S pixel at the target site. AdsBridge will automatically fire the partner’s pixel right after the AdsBridge pixel on the target site.


There you have it, now you know how to set up tracking pixels using the AdsBridge tracking platform. Hopefully this guide was easy to understand and will help you out greatly with all of your campaigns. Be sure to come back for more useful guides and share your experiences with the AdsBridge tracking platform.