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He generated $300,000 with shopify, took various super affiliate guru courses, and still not living the dream?

There’s an affiliate that generated $300,000. He took every course so far you probably heard of and many others you didn’t hear off and he’s still not making the kind of money he wishes (at least 1k a day).

This might sound odd, after all he took the lessons from super affiliates, who said if they take his course, he too can drive a Bentley, or fly a private jet plane or sip margaritas working from his laptop by the beach.

He went off on my latest post about my million dollar campaign framework; instead of blocking him (something most people would do, because they can’t handle it) I decided to reach out and ask him about his experiences.

What he told me was at the same time shocking, and also quite interesting!

He told me all these gurus take his money, say it’s so easy if he follow’s the system (like my campaign guide which I gave away for free) yet it’s not easy at all, it’s fucking hard and he feels the reason why he’s not making it is because he still didn’t see it from a birds’ eye view.

Whats a bird eye view? I know, so let me tell you. It’s when he’d sit next to you, and you’d explain why you click here, or do this, or do that to develop what’s called a foundemental understand of WHY it’s done that way.

I have tons of experience doing this with my team. For example, when I assign some tasks in my kick ass new project management tool, I always write a footnote that says WHY DO WE DO THIS? and also, potential questions the employee would ask related to the why and what’s. I’ve only been doing this since I read that book how to be an imperfectionist, because it pissed me off how stupid people are, and even if they know how to do something, they don’t know why they are doing it.

So I thought fuck it, I don’t care if they [my employees] will think I’m an ass, talking down to them like they are some sort of dummy (Remember the hit book series called __________ for Dummies) well yes, I started doing the WHY WE DO THIS for DUMMIES with my team, and it had a MIRACLE EFFECT.

Now they are coming to me, and saying hey we could do this because I UNDERSTAND the process!!

To make a long story short, I reached out to this guy and I told him, listen if you want birds eye view, if u want to sit next to me, and see how I do million dollar nutra campaigns from farming FB accounts, warming them, then starting and optimizing, we can arrange it.

It will cost you MORE than any other Bentley renting GURU course money grab, but it is the way we really make big money (ASK THE NETWORKS for a confirmation) . The ball is in his court…..

BTW: Out of that 300k only 50 was clear profit after all expenses, it was ecommerce – something he learned after taking a $150 dollar course. All other guru courses, no dice.

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[FREE] How to build profitable campaigns and scale to $x,xxx,xxx per year

Setting up a new affiliate marketing campaign might look easy to an outsider; they think, throw it up on a traffic source, optimize, profit BIG right?

I’m sure you agree; what they don’t realize is all the stuff that goes into launching a campaign; hell it’s made up of soooo many steps, requiring so much knowledge and experience that no wonder, most who try fail at this affiliate marketing game.

Million dollar per year campaigns can be made, but it requires systems. Charles Ngo talks about systems, all the time because he’s right – that IS the key to success.

So let me share with you my system and process of launching campaigns…a system made up of many steps…

Today we live in a very competitive time, where new affiliates are jumping in each day stealing our campaigns, it really is coming down to survival of the fittest.

That means, we need to be on our toes, launch more campaigns faster, and with bigger budgets.

This might sound impossible, especially if you are one man show, but with good organization and a few virtual assistants you can solve it – and I will teach you how easily really.

As My internal team grew it was time to get shit organized, so we could do more projects at the same time and not get lost in all the TO DOs.

We started using a tool that can help delegate tasks better, and also track how much each part of the project costs. To stay on budget, and on time.

There’s a shitload of tools out there to manage projects, unfortunately most seem to focus on freelancers where they charge by hours worked, and don’t offer the option to track all the little expense pieces that go into every campaign. Anyway…

Here’s the golden giveaway, my typical campaign process for a health campaign that is broken into tasks in my project management tool:

  1. Come up with angles (anglesaurus)
  2. Order landing pages (bannerslanders)
  3. Order banner or click bait fb images (bannerslanders)
  4. Order new safe site for cloaking (bannerslanders)
  5. Buy a domain name (namecheap)
  6. Buy a new hosting package with unique IP (bluehost)
  7. Setup the domain on the host (bluehost)
  8. Get link from CPA Network (Adcombo)
  9. Create campaign in tracker (voluum)
  10. Create new campaign in cloaker
  11. Setup cloaker code in safepage
  12. Grab the FB Pixel and or Adwords Pixels – establish different events in code
  13. Place the pixels in the safe site / landing pages
  14. Place the pixel with tne CPA network
  15. Test the flow with cloaker off/on
  16. Create campaign on Facebook or Adwords
  17. Wait for approval, and note down once approved – also note down if disapproved – solve issue
  18. Monitor voluum making sure clicks are coming in
  19. Monitor facebook and/or adwords pixel to see if its tracking properly and sending data back
  20. Look at the data, optimize as needed by stopping adsets/adgroups
  21. Increase budgets when there’s statistically significant data and SCALE $$$

This is a LOT to keep in your head, it’s a shit ton of post it notes on someone’s monitor.

Every element has a price, usually an estimated budget, and an actual cost. For example, when registering domains you can save some bucks by using coupons, so even though budget is $10 lets say, you can sometimes come in at $5 which is awesome.

With the project management tool we use now, the costs associated with each task in the project can be tracked, and it automatically ads it up.

Another awesome feature it has is TEMPLATING. So you can create a typical project flow, like I’ve listed above and save it in templates.

Let’s say we want to launch a SKIN campaign in US,UK,CA we can duplicate the template 3x, rename it so it looks like this

US Skin
CA Skin
UK Skin

and open each, then delegate all the tasks to our VAs and ourselves. And set deadlines, plus save all the required files, and/or login info all in one place so it’s easy to keep track of. And keep tabs on our budget, and or expenses.

NOTHING will be missed, everything will be done fast, and you will end up doing more in the same ammount of time than before. Very important, especially now when everyone wants to be an affiliate marketer so competition is fierce.

This awesome project management tool is FREE for 14 days, so try it here and experience it yourself to understand WHY I LOVE IT.

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Simple tips for implementing Wrike into your management structure

I have successfully transitioned my entire management structure from another platform to Wrike. While I expected a long and painful period of adjustment, I was actually surprised by the speed with which my teams adopted Wrike. That’s not to say that there weren’t mistakes, but the lessons were learned. I will tell you all about them so that you can have a painless transition to Wrike as well. Click here to get a FREE Wrike account and test it yourself >>

When we first introduced Wrike to my marketing teams, I noticed some trends that clearly depicted where I made mistakes during this period. Let me outline these mistakes into three segments. 

Communication

When we first started using Wrike, I made it a point that all communication needs to be conducted on it as well. And believe me, it wasn’t easy making people stop relying on e-mail as a primary form of communication and it took a lot of effort. But I was adamant about it and even made a rule regarding this segment: What isn’t on Wrike, it might as well not exist. I can safely say that this was the hardest part of the transition, but it didn’t take long. In fact, it took a lot less than 60 days I predicted it would.

Integration

By this, I mean the process of using Wrike with all the other tools required to complete tasks. Here is where I started leading by example. Whenever I found a new resource or formulated a new idea, I used Wrike to capture it and share it with my team. I also made sure that each member stores or references the resources used for the task completion. That way, whenever a backtrack of a task was required, we used Wrike to perform the search and dig up the project history along with the resource list. I can now access every task and know precisely what was used to complete it.

Organization

This is perhaps an obvious tip but I feel like it played a key role in shortening the adoption time. From the get go, my teams created a highly organized structure within Wrike and that made transition a lot easier on the staff. They got used to the precisely organized structure and once we started nesting everything under proper labels, there was no going back. I believe that if weren’t for this segment, it would take us (me in particular) a lot longer to adopt Wrike as our project management platform.

Hopefully, these tips will help you out during your transition period, and if you have already completed this journey, I would like to hear your comments. Share your opinion and point out the things I might have missed.

Click here to get a FREE Wrike account and test it yourself >>

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Using Wrike to Manage Marketing Teams

One of the biggest advantages of Wrike lies within its flexible folder structure. I realized that mirroring the structure of my marketing teams offers a simplified and highly efficient way to manage and control their workload. This realization came as a result of dozens of interviews I conducted with various marketing teams. The information gathered from these interviews helped me better understand the key factors that inhibit the efficiency.      This is key when you are doing JV’s or working in a team on new aff marketing campaigns.    WRIKE can break down a task to sub-tasks, and even sub-tasks to deeper level tasks,  and you can assign parts, or all of the ‘tree’ to different people to track.  Best of all, this ensures that nothing will be missed.      Click here to get a FREE Wrike account and test it yourself >>  

The core of the problem

Marketing teams, no matter how big or small, almost as a rule suffer from being understaffed and/or burdened with excessive workload. This creates all sorts of problems on its own. Add to that the inherited cross-functional nature of the workflow and the problems keep piling on. With so many moving parts, having an inefficient resource and project management tool should not be one of them. I started using Wrike for high-performance marketing teams and that practice trickled all the way down through the ranks. Let me guide you through the basic setup I use and explain how each step makes everyone’s job easier.

Folder structure

Marketing teams, especially ones handling bigger campaigns, are segmented into various departments: Email marketing, Product and Content marketing, Research and Lead generation, etc. This creates sort of a tree structure within a marketing team. The best way to manage a set team is to mimic its structure using folders and recreate the tree from top to bottom. Creating parent folders and subsequent sub-folders will make it easier for you to issue tasks, control their progress, and communicate with other “branches”. And if there is ever a need to create additional branches, you can easily add a layer of subfolders regardless of the management level.

Take content marketing as an example. If you have a team working on case studies and blog posts, you can simply add infographics folder that can house projects under these labels. That way, you can introduce an entirely new department without messing with the existing team structure.

Progress report organization

Marketing teams produce a large number of data points. This is basically a constant stream of sortable data which carries multiple tags with it. One of these should be a weekly tag under which you can easily track the progress of each task. Here is why.

With a constant flow of deliverables, you can track whether the set milestones get completed and what causes the delays. Having the tasks on multiple locations can often cause a confusion and inefficient management. Housing all tasks into weekly folders offers a perfect solution and gives you the overview of missed and achieved goals.

Teams using this system proved to be more efficient than the ones who don’t. I would highly recommend implementing this into your Wrike setup, especially for high-performance marketing teams.

Running the meetings out of Wrike

This part is only the extension of the previous segment. Once you set up weekly folders, it is easy to run weekly meetings out of Wrike. Instead of having the teams submit their reports and slides, consider having them go into the weekly folder and show the completed tasks and lists. This will considerably shorten the time needed for teams to prepare for weekly meetings. You can also reschedule tasks by simply moving them to another week’s folder without losing the original timeline. This simplifies the process of tracking the history of the task.

Within the weekly folder, each team can add a meeting agenda note and collaborate with others on the issues needed to be addressed during the weekly meeting. That way, no overlapping or repeating issues will occur.

Establishing the leading roles

Every marketing team should have a person in charge. This is called a leading role. Create a management folder and organize teams into subfolders under the respective team leaders. Creating this distinction makes each team leader responsible for the sub-folders and for tagging the high priority tasks. Also, setting a tree like structure makes sure that teams under a certain team leader see his top priority tags and deliver the relevant information.

Goal setting

Setting the quarterly or annual goals for the teams is nothing new, but what I propose is creating a folder for set goals. That way, if team members deem a certain task to be relevant towards achieving the goal, they can add a tag to it and make it visible to collaborators. This makes it easier for everyone to keep track of the goal progression and it also keeps them motivated to contribute towards achieving it.

These are the key points I believe will help you create a more efficient project management environment. Besides all of the advantages I pointed out for every segment, there is also the an important one I didn’t mention so far.

Implementation time.

Implementing this structure to an already existing management system won’t take up a lot of time. And from my experience, all the members of my staff were able to adopt these changes without an effort. Some of them were even using this system on their own and even suggested additional improvements that contributed towards better efficiency. If you feel like you reached the peak in your management efficiency, I believe implementing a similar folder structure will prove beneficial and open up new doors for streamlining ideas.  

Click here to get a FREE Wrike account and test it yourself >>

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Wrike’s Google Chrome Extension

If you don’t already have a WRIKE account, Click here to get one FREE >>

For every project without exception, I put a great deal of attention towards streamlining the workload. This includes project management and team communication as well. Wrike’s Google Chrome extension had a massive impact in the way I communicate with my collaborators. For those of you unfamiliar with it, let me try to explain it in the simplest possible way: It can bridge your Wrike project management center with any in-browser tool you use. You can create a task directly from the resource page and the hyperlink is copied to set task alongside other important information related to it. This is the fastest way to bookmark and discuss resource pages with your team. Let me outline a few advantages of using Wrike’s Chrome extension.

Sharing the knowledge

Like many of you, I am constantly learning new things and formulating new ideas. Whenever I stumble upon something interesting or something worth sharing, I simply start a discussion directly from that page. Wrike’s extension also allows me to individually pick the people to discuss a certain page with. This makes it great for pointing out specific pages to specific people. Nesting these bookmarks under a label also provides an excellent way of backtracking resource pages.

Item tracking

Keeping track of purchasing and items on watch lists has always been a multi-tool task. Now, I simply organize and direct items from the browser to purchasing list. There is even a snapshot option that allows me to keep track of items and its details which makes controlling the watch lists a lot easier. Adding information to the snapshots and highlighting the part of an image can also be very useful and simplify the item tracking of any sort.

Manage my management

Wrike is a project management tool, but I also use the extension to manage custom timelines and reports within Wrike itself. A unique URL is assigned to every item within Wrike, and since that address is copied when I create new items from the extension, I can use it to point out time delays and progress reports to specific people. This makes inner team communication a lot easier and significantly speeds up problem-solving and team collaboration. You can basically do management within your management and simplify the transfer of information.

Wrike’s Google Chrome extension is free for all existing users.  It is very simple and straightforward to use, even for those unfamiliar with any type of experience using similar extensions. It is one of my favorite tools and certainly one that I use quite often. In addition to business, I use it to organize a lot of personal resource pages and my “to read” lists.

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[EXCLUSIVE INTERVIEW] Never forget why you started – Mike Schwalbach on putting people before profits

I’ve known Mike for YEARS and when I was looking for interesting people to interview, I knew he was the right man to ask!  WARNING:  You won’t be dissapointed!  Guaranteed!    Just like my previous interview, I give you ALL the goods, from A to Z on a man that to me is a legend in our industry.     PLEASE Share this interview with friends, co-workers, relatives, help spread the word and the story that is…

Mike Schwalbach’s nontraditional “rags to riches” story will inspire you to go beyond the numbers and look at what really matters if you want to be successful.

Where does the story of Mike begin?

On one hand, I’m a self-made man who has found success through hard work. I was born in Amsterdam and raised by my mother, a German-speaking Portuguese immigrant. She left my father who was an alcoholic when I was very young. We had practically no money, living in the Bijlmer area of Amsterdam – a place which is not considered to be very nice. Everything I’ve learned about entrepreneurship comes, in a way, from her. She was a real survivor.

It was tough, honestly, but it made me who I am. I learned to work hard from a young age and found my entrepreneurial spirit early. I was independent and always made my own money because I had no other choice. My parents didn’t have to give me anything, which was good. I used that energy to build a number of successful businesses over the years.

On the other hand, I’m an entrepreneur who has been active in our industry for quite some time. I was one of the first heavy users of the internet, and I’ve always looked for opportunities, which means I’ve been a part of many projects that people know… I was involved with the company that built most of the major Dutch search engines, such as Funda (which is still the biggest real estate site in the Netherlands), Autotrack.nl (which targets audiences that need to buy a car) and AskJolene. I went to some of the first shows in our industry, InterNEXT and Phoenix Forum back in the late nineties, where I started to build relationships which have lasted to this day.

(more…)

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