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How to Batch Rename Adsets in Facebook Power Editor and Assign a Unique Serial # To Each

If you are reading this, chances are you are looking to ‘automate’ or take some shortcuts to renaming adsets in a way, where you will have a constant, lets say ADSETNAME and next to it, a number which acts as a unique identifier number.

Before, I used to do this by duplicating my adsets, renaming them using the mass renamer, then editing one by one to add a unique identifier, like a series of numbers from 1 to 10.

Now, there’s a super quick way to do this,

1) Duplicate your adsets
2) Select all the ones you want to rename in bulk
3) Where it says AD SET NAME, click the link below that reads RENAME USING AVAILABLE FIELDS
4) Enter custom text box appears,  fill in something for the adset name,  for example  TSHIRTS, then press the plus arrow to move it int he middle column named “Fields in this naming structure”
5) Next, look for ADSET ID, and click the plus to add it again.
6) For the additional formatting column, separate each field with –  leave that as default.
7)  Press rename, and there you go it will look something like this ->   TSHIRTS-292839823, every adset a unique identifier.

Have fun!

-A

 

 

ROI Dropped on Facebook ADS from 300% TO 0%? This is why!

If you are doing any kind of advertising, and it seemed to be doing well, you naturally want to scale by increasing your budget right?  Chances are you’ve done this, only to discover that each and every-time you do this your ROI goes to shit.

Well,  there’s a reason to this and this is why it happens.        Let’s say you are spending $20/day on an adset and you are getting 200% ROI.  You decide, whoa this is killin’ it, let’s milk this biyatch!!  So you increase your budget by doubling it to $40/day, then you double that to $100 day, and then to $200 a day, and long behold your ROI starts going down, and soon enough by day 3 it’s like nonexistent.

WHY?  WHY do I deserve this,  why can’t I just scale and make money you think to yourself, bashing your head in the wall.   Well there’s nerdy science to it all, and it has to do with how the ad auction works, and how CPMs, and all that correlate with each other.

When you increase your budget fast,  it means Facebook will want to spend that budget, so if you are doing auto bidding, then it will increase your CPM bid to get more impressions, thus win more auctions on their platform.  This will increase your CPC costs, and that will in turn decrease your ROI.

Over a period of 2 weeks, I’ve measured and noted the effects of increasing the budget slowly vs fast and the Conversion Ratio % always stayed pretty much level at 2.5% when I fast-increased, or slow-increased.  The only thing that changed was CPM costs shot up, and with that the CPC’s did as well, so i was paying more for a conversion since the conversion % stayed the same, and the CTR’s on my ads as well.

 

Why NOT? – Facebook Accounts Farming & Renting for Cloaking BH

Why You Should Think TWICE About Renting Facebook Accounts – If you are reading this, chances are you’ve felt the sweet world of BH/Cloaking Facebook. You know the ROI is amazing, a yummy 400-500% if you know your stuff. You also know, once they ban you, good luck getting another account. Or really… there has been a lot of talk about Facebook accounts on forums like STM the past months, a lot of people want to get their piece of the pie, but it’s not easy. If anything it has gotten super hard. Gone are the Tracfone days, or the days of BOA Cards. Now-a-days, if you don’t think outside the box good luck, you will just lose time and money trying to outsmart the intelligent AI systems of Facebook that keep getting smarter each and every day.

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