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3 Ways to Setup a Google Display Network Campaign for Success

When it comes to Google Display Network (GDN) there’s a ton of ways you can setup a campaign. I’ve invested thousands of dollars into testing all the methods; and still am puzzled at how many times the methods differ from vertical to vertical a LOT. That’s why its super important to follow a series of best practices which help you do the maximum IMPACT right from the start.
One of these things is to setup the campaign so it’s only catering to one type of traffic right from the desktop.  (Read my guide on how to block mobile and all kinds of other crap from your campaign HERE)

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How to exclude/block mobile traffic on your Adwords campaign

Desktop and Mobile traffic behave completely different; and if we think about it there’s a logical explanation to this.      When a person is on desktop, they have more screen space, it’s easier to fill out forms, and perform actions like entering a credit card number – compare that to mobile, where the screen is usually tiny, you have to enter things by touch typing (prone for mistakes, even for the fastest and best typists) – it just becomes stressful at times, and tedious to fill out long forms and/or complete offers/checkouts, etc.

When it comes to advertising on adwords, the partial key to success lies in segmenting your campaigns into mobile and desktop, separating them.    A great way to do this is to exclude mobile traffic.   If your traffic jumps, but your conversion tanks at the same time – you might want to look into blocking mobile traffic on your campaign.

Currently, you can do one of two things to do just that:

#1) Click on  your campaign, then click the settings tab, and click devices and apply a bid adjustment of -100% (decrease) to Mobile devices with full browsers

#2) You can click your campaign, then DISPLAY NETWORK, followed by the big TARGETING button, selecting one ad group, scrolling down and looking for campaign exclusions, and here excluding 1 placement by the name adsenseformobileapps.com 

Are YOU Making This Mistake When Picking Creatives? FIND OUT!

I meet a lot of affiliate marketers who are still making a giant mistake when it comes to picking the best creatives while optimizing.     That is why I decided to quickly write up this guide to hopefully help You once and for all to never make that mistake.

Using this method in your media buying strategy is a must if you want to dominate the competition.  Remember, most affiliates overlook this and pick off heart after seeing some good numbers in Voluum data.

Let’s do an exercise together

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