Google Adwords – What are negative keywords?

I just had someone ask me what negative keywords really mean, so let me just make a post about it. Google adwords works by targeting keywords your potential customers might be typing in, but it also can target any keyword someone might type in.

So a negative keyword, will be one that won’t produce results, because it doesn’t have any potential buy intent.

For example

“blue flowers” – this could be a negative keyword, because you don’t know if someone is looking for pictures of blue flowers, or they are looking to buy blue flowers. As it can go either way, it’s good idea to add it as a negative, else it can drain a whole lot of your budget if you go broad and don’t have a set of good negative keywords to avoid your paid ads showing up on words that have low chance of producing results.

QUICK GUIDE: How to convert list of keywords into exact match for Google Adwords in just a few seconds

You will need NOTEPAD++ for this one, or similar editor that supports reg expressions.
Make sure you have your list of keywords in a list that has been cleaned from duplicates.
1. Fire up NotePad++ and click on Edit > FIND & REPLACE
2. Next make sure that regular expression option is enabled and type in the following:
find what:  ^.
replace with [
this will add [ in front of your keywords
3. next:
find what: $
replace with ]
this will add ] in front of your keywords
4. the criteria for exact match on google adwords is [keyword]   – enclosure by [ ] on both sides; the above gets it done in a few seconds.
5. Saving time = good!

Cleaning Your Draft Keyword List

Finding keywords is a lot of fun, I use Google keyword tool (make sure you are logged in), Seobook keyword tool, and competition meta extraction dump analysis (see my post here)

I keep writing everything down, as I find more keyword ideas, chances are my list will be full of duplicates.      I use an online app by techmechanic (link) to remove the dupes,  all you do is paste your draft keyword list, then press remove duplicates.

After that is done, I paste my list into Google keyword tool, to check which ones are worthy.    Depending on the niche,  the amount of [exact] searches you want will differ.  I like to find keywords that are anywhere from 5000-100,000 searches local (in USA) per month.

Next step is to check competition for the top keywords,    I do this by entering in google using ” ” my keywords one by one, then I note down the total results found.

I enter everything into an excel, and in the end I divide my total searches per month (local) by the total results found, to get a number,  and then I sort this in ascending order.    The keyword that has the least amount of competition and the most searches gets the highest value, thus that is the winner I go with.