Skip to main content

How to find your demographic to target on FB using Insights Tool

Someone on STM asked how they can find their demographic using the insights tool, so I decided to help him out, but also decided why not share with you – because this method works, and really well for any vertical.

1) fire up audience insights tool
2) find the top VERTICAL-RELATED sites on google in the GEO you are working in
3) into the interest section on audience insights, start typing in their name, when you find a match add it, then add every single vertical-related site  in here
4) after you added all, click pages tab, and sort by affinity – you want the top 5 highest affinity fan pages on FB related to sites like these
5) setup new camp, targeting 1 interest per adset 18-65+ with 1 ad.

How To Protect Yourself From Hackers + Secure Your Website

1. Always have a backup copy of your entire website and its databases.

2. Change cPanel password monthly. Please use strong passwords (with high and low register Aa-Zz and special symbols) and we recommend you to change the passwords for all your email accounts as well. If you access your email with a POP or IMAP email client such as Microsoft Outlook, change its configuration settings so it knows the correct new password for each account.

3. Do not store passwords on the local machine in document format or in your browser;

4. Update all third party scripts to latest versions (e.g. Joomla!, WordPress, Magentoo or any other CMS)
Don’t load your website with every cool script, gadget, feature, function, and code snippet you can find on the web. Any one of them could let a hacker into your site. Before you use something new, read its vulnerability report

5. Enable CloudFlare in cPanel
CloudFlare is a broad security solution that is designed to provide protection from many forms of malicious activity online including: comment spam, email harvesting, SQL injection, cross-site scripting, credential hacking, web software vulnerability and DDoS (denial of service) attacks.

6. Examine your own PHP or HTML code for security holes
The following PHP functions can be tricked into fetching a malicious script from a remote server and running it as part of the currently executing script:
include($variable);
require($variable);
include_once($variable);
require_once($variable);

7. Find and repair all the malicious changes that were made

8. Use .htaccess or cPanel > Deny IP to block the hacker’s HTTP access to your site
If you identified the hacker’s IP address, one site where you can look it up to get more information about it is http://whois.domaintools.com/.
You can ban the IP address from your site using your public_html/.htaccess file.
You need to insert the following line in a part of the file that is not enclosed in HTML-like tags.
deny from 111.111.111.111
The 111’s is the IP address to block.
If the hacker returns with a different IP that is in the same IP range (i.e. using the same ISP), you can block the whole range for a while, although that carries the risk of banning legitimate visitors, too.

How To Target Your Ads on Facebook [Quick Guide]

Despite what you might have heard (IE: That you just gotta target age, and go broad) in 99% of the cases, this isn’t true if you want to make money and/or don’t have an unlimited budget.

Laser targeting is very important, and it is what will help you get nice ROI on your marketing.

To laser target, what you have to do is first launch audience insights tool inside facebook manage ads.

Then set the geo, and leave everything else as is.

Now, if your interest is say Lord of the Rings, type that into interests.

Clicks on the PAGES LIKED tab inside audience insights, and sort by AFFINITY.

You want pages that have the highest affinity. These are the key to your success.

But, rather than just taking these pages and targeting them, what you want to do is open each, and check if they are REALLY related, because sometimes they will be not about your product/service you are trying to sell.

TIP: Look at when posts were posted, how many likes/comments each of them got. If the likes/comments ratio to total page likes is high, then you know this is a truly engaged FB page with a lot of passionate followers/fans.