How to increase your ROI and save your ad budget on Google Display Network

Every pro GDN advertiser knows that mobile and desktop are never going to convert the same way. That’s why its super important to block as much as possible right from the start on your campaigns intended for desktop only.

To do this, you need to apply a -100% decrease mobile bid adjustment under the Settings > Devices tab on a campaign level.

Secondly, you want to click Display Network>Placements tab, and add in under campaign level exclusions for placements:
That’s the two most important steps; but we’re not done yet – if we really want to maximize our ROI, and minimize wasting our ad budgets there’s one more step which is a must.


You want to click on a campaign, then DISPLAY NETWORK > +TARGETING TAB > Campaign Exclusions > Site Category Options and exclude:

Gambling, in game, gMob app non-interstitial, error pages, and parked domains.

This is what it will look like after you are done:


dontbeevilDo you run Android app installs that are on Google play on DL?

Have you noticed a mega drop in CR?

Well,  you can thank Google for another one of their ingenious new ‘improvements’ and updates – introducing the new and *cough* NOT *cough* improved Play Store!


NEW “Improvements” (not!)

Ratings are now hidden (you need to scroll to see them)
File size is now hidden (you need to scroll to see it)
Screenshots of the app are cut off (you need to scroll to see them)
Description is hidden (you need to scroll to see it)

Add all these things that got bumped to below the fold, and BAM -70% drop in CR!

Google – don’t you guys perform any A/B split tests? 😀 😀 What an improvement a nightmare to app developers who now are wondering wtf – why did my apps ad revenues drop – and media buyers wondering wtf happened to app install conversion rates all of the sudden?

Yet another ill-thought-out move by Google means less installs on Google Play.    Lets hope the shareholders won’t notice 😉


PS: Remember folks,  Don’t Be Evil.



Concerned about Google stock price falling? Well now You should be TERRIFIED!

Since march 30th, Google introduced one of the most ill thought out policy changes we’ve ever witnessed.   As per their new advertising policies – NO LONGER can advertisers use call to actions (Click Here, Get App Name, Download App Name, Install App Name, Buy, Order, etc) in their advertising.

HOW is this a problem?    Well, you see what drives ad revenues (and ultimately Google’s profits) is how many times people click on advertising.       So, the ammount of ad inventory sold is directly connected to how many times a person clicks on an ad.    Now they took away the ability to use call to actions in advertising, so the number of times people click has gone done drastically.    All in the name of better user experience.     Sure brilliant, but what about investors’ experience?    With this move,  revenues are going down big time.  I know quite a few media buyers that were spending almost half a million dollars PER MONTH on adwords,  now they are struggling to spend $10,000.

How Am I Dealing with this, while I hope they backtrack and rethink this dumb policy change? — I am spending xxx,xxx per month ELSEWHERE!    Good for other advertising platforms, very very bad for Google shareholders!