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dontbeevilDo you run Android app installs that are on Google play on DL?

Have you noticed a mega drop in CR?

Well,  you can thank Google for another one of their ingenious new ‘improvements’ and updates – introducing the new and *cough* NOT *cough* improved Play Store!


NEW “Improvements” (not!)

Ratings are now hidden (you need to scroll to see them)
File size is now hidden (you need to scroll to see it)
Screenshots of the app are cut off (you need to scroll to see them)
Description is hidden (you need to scroll to see it)

Add all these things that got bumped to below the fold, and BAM -70% drop in CR!

Google – don’t you guys perform any A/B split tests? 😀 😀 What an improvement a nightmare to app developers who now are wondering wtf – why did my apps ad revenues drop – and media buyers wondering wtf happened to app install conversion rates all of the sudden?

Yet another ill-thought-out move by Google means less installs on Google Play.    Lets hope the shareholders won’t notice 😉


PS: Remember folks,  Don’t Be Evil.



Here’s a funny email I received last night from a reader

Just saw it this morning when I woke up…thought i’d answer it publicly because I am worried people will get the wrong idea about voluum, the best tracker out there

btw: i censored the names of the 2 affiliate blogs he mentions out of respect.

Hey man,

thx for your awesome blog.. it is one of my favorites right.. i noticed something, and thought i’d ask you… you’ve been writing about voluum for a long time, and i’ve started using it because of you recommend… but yesterday i got emails from ********** and ********* promoting volume all of the sudden… why didn’t they promote it before?



Hey Tony, the reason why so many guys are recommending voluum all of the sudden is because Voluum just launched their affiliate program, so now these bloggers are going to get paid a commission if you sign up through their site.

Lets be real,  this is the world of affiliate marketing and most affiliate marketers don’t do anything for free,  I am different and share a whole lot of stuff and don’t ask anything in return because I simply like to do that…  anyway,  they didn’t promote it publicly before because they didn’t have a reason to – now that they get paid,  they will push it hard.

Don’t worry thought, Voluum is still the #1 tracker out there no matter what you read, and I got all the really old posts here on my blog to prove that (wayyyy before they ever came out with an affiliate program) so my info is 100% unbiased.

FYI: Now that they have an affiliate program, I will use it too.  Why not right?  But I mean still the facts stand, I started telling all my readers about it wayy back, because yes it really rocks.

If you don’t have a voluum account yet, click here to get one!

Concerned about Google stock price falling? Well now You should be TERRIFIED!

Since march 30th, Google introduced one of the most ill thought out policy changes we’ve ever witnessed.   As per their new advertising policies – NO LONGER can advertisers use call to actions (Click Here, Get App Name, Download App Name, Install App Name, Buy, Order, etc) in their advertising.

HOW is this a problem?    Well, you see what drives ad revenues (and ultimately Google’s profits) is how many times people click on advertising.       So, the ammount of ad inventory sold is directly connected to how many times a person clicks on an ad.    Now they took away the ability to use call to actions in advertising, so the number of times people click has gone done drastically.    All in the name of better user experience.     Sure brilliant, but what about investors’ experience?    With this move,  revenues are going down big time.  I know quite a few media buyers that were spending almost half a million dollars PER MONTH on adwords,  now they are struggling to spend $10,000.

How Am I Dealing with this, while I hope they backtrack and rethink this dumb policy change? — I am spending xxx,xxx per month ELSEWHERE!    Good for other advertising platforms, very very bad for Google shareholders!