To start, we had a chat about the company name we want to use.
The idea was to sound professional, and also convey the core services his new business has to offer.
We evaluated many names, and decided that Premium Garden Building & Care (Prémium Kertépítés és Gondozás) would be the best.
I sent off a request to the designers at BannersLanders to get a logo made, and they came up with three different ones for his new business.
Here they are:
In the end, we went with logo A, because the kid felt that looked the most professional. To check what others thought, we ran a quick $5 Google Survey (https://surveys.google.com) where we targeted people that are 40 years or older, and asked them which logo do you like the best from these 3?
Logo A won so that was our logo.
Next up, we had the designers at BannersLanders convert the logo draft we picked into high quality vector based PNG, EPS, and JPEG formats (at various sizes). In full color, 2 color, and one color formats. This is very important and will be necessary for your business in every day operations from invoices, to letter heads, to t-shirts and other merch, as well as online presence.
I advised ‘the kid’ that he should pick up a unique phone # so we can track our marketing efforts both offline and online that I am helping him with. He is going to get a 2nd cell phone and phone number just to do that; because it’s extremely important to measure the effectiveness of your marketing!
We also discussed that we should immediately get some offline marketing material made for his new business using the logo; because branding your business and looking professional is very, very important in long term success.
These materials are a must:
-T-shirts for himself and his employees -Magnetic decal for his vehicle that he can remove if needed easily. -50 Business Cards to hand out if someone stops by while they are on site working somewhere.
He agreed, so I asked a virtual assistant at VA Pass (www.vapass.com) to find us a company that can print t-shirts, business cards, and these magnetic decals and is within a 10 kilometer radius from our location.
We’re waiting for the task to be completed, and then we can get the offline marketing materials handled.
This was part #1 of our journey.
Stay tuned for the next one 🙂 You can keep on top of all the updates related to this case study at The Gardener section of my blog.
I’ve decided to write this because there’s a lot of people out there who start a business and then wonder how do we get customers.
If you don’t know me, My name is Attila O’dree and I’ve been a full time internet marketer ever since I stopped organizing festivals & dance events because they were no longer profitable after moving to Eastern Europe from Canada. This was 10 years ago and since then I’ve been running my own internet marketing business and have done 8 figures in ad spend over the years on paid advertising.
During the last 15 months, I’ve been busy building our 2nd family home in Hungary from scratch and we’re almost done! *YAY!*
Finding a good contractor was a nightmare in every regard; from painters, to the expert tile guys, heck it was even hard to find a gardener. However, I got lucky, and found a killer guy who’s son happened to have finished gardening school and was just starting out with his brand new garden building business. As he got to work; I immediately noticed the impressive work ethic and knew this kid had a future in the gardening business.
He like many others that start a business, think if you do a good job people will recommend you – and yes word of mouth is the best; but it won’t necessarily bring you the ideal customer that you want (that’ll make you the most profit).
After talking with him I learned that his ideal customer is a wealthy person that doesn’t have a lot of time, they just want their garden to be immaculate and always beautiful AND they are willing to pay a premium for this service.
How does one reach their ideal customer?
By paid advertising that is well targeted. And I am very, very good at targeting the ideal customers; I’ve spent $XX,XXX,XXX in google/fb/bing/yahoo ads over the years promoting things that are truly hard to sell (for example, Elevators for Private Family Homes)!!
So… I decided to help this kid and at the same time thought why not write a case study/book about it that documents what we are doing every step of the way. Starting right at the beginning so people just like You that are starting a new business can follow along, and maybe ‘steal’ a couple of the ideas and implement in your own quest for success!
This is going to be a multi part adventure into marketing a business. I know you will enjoy it!
I will touch on mostly online marketing, and a bit of offline marketing as well – I have a ton of experience in both having started my first business at age 14 in Canada called Wilike New Media that got featured on CNET and many other news publications, then went on to organize huge dance events that required a lot of offline marketing creativity.
After our journey is well on it’s way, I am going to take all the blog posts and create an eBook to give away for any business owner that wants to attract more of their ideal, perfect customers using paid advertising.
This is going to be the main page containing the links to all the journey entries that will follow.