Taboola Dynamic Tracking Tokens/Macros/Scripts

Hey Guys, here’s an epic post for you if you are running on Taboola.     Why EPIC?  Because you won’t find this info (right now) anywhere else.   Took me a lot of digging and I was only able to find this but it’s unclear as hell.    Asking the staff @ taboola came out empty because they looked at me like HUH?

So without further adue, here’s some tokens you can use to dynamically track using the Google UTM camps

{site}  – This is the location the visitor came from
{campaign} – This is the campaign ID/Number inside taboola interface
{title} – The title of your ad
{thumbnail} – The thumnail ID for your ad

I recommend bundling it like this under utm_medium={site}-{thumbnail}-{title}-{campaign}  when using Analytics.

Good luck!

Splicky Dynamic Tracking Tokens/Scripts/API

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Splicky Dynamic Tracking Tokens/Scripts/API

TokensDescription
(S_FORMAT)Creative Format
(S_ADID)AD ID from Splicky
(S_AD_NAME)AD name from Splicky
(S_CAMPAIGN_NAME)Campaign name from Splicky
(S_SOURCE)Display Name Site/App
(S_CARRIER)Carrier/Wifi
(S_VENDOR)Device Vendor
(S_DEVICE)Device Model
(S_OS)OS
(S_TYPE)App/mobile Web

for Voluum, CPVLab, ImobiTrax,Prosper202,STM Mobile Tracker,etc.

MobFox Dynamic Tracking Tokens/Scripts/API

 

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MobFox Dynamic Tracking Tokens/Scripts/API

TokensDescription
MFOXCLICKIDThis token returns a unique identifier for the click that has occured. You can use our Conversion Tracking API to use this ID for conversion tracking.
MFOXPUBIDThis token is replaced with the ID of the MobFox Publisher that has generated the ad click. You can use our Targeting Features to exclude poor performing Publisher ID’s from your campaigns.
MFOXUDIDIf available, this token is replaced with a unique identifier of the device that has generated the click.
MFOXIFAIf available, this token is replaced with the iOS IDFA string of the device that has generated the click.
MFOXCAIDUnique ID of your Campaign in our System
MFOXAGIDUnique ID of your Ad Group in our System
MFOXADIDUnique ID of your Ad Unit in our System
MFOXTSTAMPThis token returns a time-stamp of when the ad click occured.

for Voluum, CPVLab, ImobiTrax,Prosper202,STM Mobile Tracker,etc.