Tapit Dynamic Tracking Tokens/Scripts/API

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Tapit Dynamic Tracking Tokens/Scripts/API

TokensDescription
[site]Displays the Site ID of the app/site your ad was clicked on
[channel]Displays the Channel (category) that the click originated from
[transaction_id]Generates a unique click id, used for conversion tracking
[carrier]Displays the phone carrier of the user that clicked your ad
[platform]Displays the OS Platform (Android, iOS, RIM, etc) of the phone that the click originated from
[version]Displays the OS version of the phone that clicked your ad
[phone_brand]Displays the Brand of the device that clicked your ad
[phone_model]Displays the Model of the device that clicked your ad
[creative]Displays the creative name of the creative/banner that the user clicked on
[adsize]Displays the size of the ad that the user clicked on
[environment]Displays the environment (App/WAP) that the click originated from

for Voluum, CPVLab, ImobiTrax,Prosper202,STM Mobile Tracker,etc.

Admoda Dynamic Tracking Tokens/Scripts/API

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Admoda Dynamic Tracking Tokens/Scripts/API

TokensDescription
%zoneid%The ID of the publisher zone that generated the click/redirect. This value can be used to identify traffic that performs better or worse for this campaign.
%adid%The ID of the ad which was clicked. This can be useful when tracking the conversion rates of different creatives (e.g. ad banners).
%campaignid%The Campaign ID of the ad which was clicked.
%clickid%A generated value that is unique to this click. This can be useful with tracking services such as Ad-X (although Ad-X will provide you with a pre-configured URL that already includes this tag).
%cpc%The cost of this click (in GBP).
%cpc-usd%An estimate of the cost of this click in USD, based on today’s exchange rate as provided by Google Finance.

for Voluum, CPVLab, ImobiTrax,Prosper202,STM Mobile Tracker,etc.

ExoClick Dynamic Tracking Tokens/Scripts/API

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ExoClick Dynamic Tracking Tokens/Scripts/API

TokensDescription
{campaign_id}ID of the campaign.
{variation_id}ID of the variation. (Banner or landing page)
{src_hostname}Domain name where the ad is displayed.
{site_id}ID of the site where the ad is displayed.
{zone_id}ID of the ad zone where the ad is displayed.
{category_id}ID of the category detected.
{country}3-char country code of the visitor.
{time}Timestamp, used as a cache buster.

for Voluum, CPVLab, ImobiTrax,Prosper202,STM Mobile Tracker,etc.