In this article you will learn the process of writing a long form VSL video script that hooks your visitor’s attention and makes them buy your product.
But why should you go with VSL (Video Sales Letter) instead of a traditional sales letter?
Well imagine creating a long 50 page sales letter, yeah, that’s the usual gig for copywriters and advertisers. It’s a long shot, taking weeks or even months to craft and implement into your campaign.
But here’s the thing, while you’re stuck doing that, you’re missing out on actually making money. You could be planning your campaigns, tweaking audiences or creating new creatives.
And that’s one of the reasons why VSLis better than traditional sales letters. Think of it as your classic sales letter but reimagined in video form. It’s bite sized, easy for your audience to digest, and it can skyrocket your conversion rates to the moon.
Sounds great, right? But there’s a thing. You’ve got to nail the video sales letter script to really rake in the cash. Not sure how to pull that off? No worries. Stick around, because in this article, I’m going to show you exactly how to do it.
Writing a VSL Script That Convert
Do you want to craft a video sales letter (VSL) script that grabs viewers by the eyeballs and hooks them emotionally, making them eager to buy your product?
Of course you want! You’re in the right place.
So lets get right into it, and let me show you all the steps you need to take to create a VSL that will not only capture the viewr’s attention but also drives conversions to your offer, making you profits!
Here we go!
Grab Their Attention Right Away
The first few seconds of a video sales letter (VSL) are absolutely crucial. Do you know why? Because people have the attention span of goldfish. No joke. If you don’t grab someone’s attention fast, they’ll hit the back button and forget all about you.
And if nobody watches your VSL, guess what? You make no money.
So, the first thing you should do is head over to the ClickBank marketplace and filter the results by the highest “Gravity” in any category. Think of Gravity as a popularity and success metric. It shows you what’s working right now in the market.
Select an offer and visit its landing page. Almost every time, you’ll find a VSL there. So what you need to do first is to watch the VSL, study it closely, analyze how it’s built and take notes for yourself.
You’ll probably notice that all these VSLs use the same templates and strategies, and it’s because those strategies work very well!
The first thing they all do is grab your attention with a hook. This can be a shocking statement, an interesting fact, or a thought provoking question. These elements are designed to capture the viewer’s attention right from the start, making sure they stick around to hear what’s next.
Here’s an example:
”Is it really possible for a tiny tweak to your morning coffee routine to ignite your metabolism and put your body into full fat burning mode for the rest of the day? Well, you’ll find the answer to be YES!”
In this example the VSL starts with a thought provoking question which gets viewers interested in listening.
If you think about it, anyone who wants to lose weight would be interested in how they can burn fat easily with just a ‘’tiny tweak’’ to their morning routines, so this is a good example for grabbing attention right away.
Tell A Story
Storytelling is a very powerful tool in your VSL script. It’s one of the most effective ways to engage people and keep their attention. Just think about it.. humans have been telling stories for ages, around campfires, through cave art, and in countless other ways. It’s one of the deepest ways to connect with someone’s emotions.
Storytelling is scientifically proven to:
- Activate the Brain: Stories engage various parts of the brain, helping the viewer connect their own experiences and ideas.
- Keep them Listening: A good story makes the audience listen and pay attention to both the narrative and the speaker.
- Boost Memory: Stories release dopamine in the brain, making them easier to remember and with bigger accuracy.
When crafting a VSL script, there are several ways to incorporate storytelling. One approach is to create a fictional story that is related to the product you’re selling.
But don’t go overboard. Avoid outrageous claims like someone using your product to make a billion dollars, get a six-pack, and become 20 years younger overnight. That’s not gonna work in most cases..
Instead, use fictional stories to help the viewer relate to the topic. Keep it believable and relevant, so your audience can see themselves in the story and feel connected to your message.
Example:
In this example a woman tells her story about suffering from diabetes, and how terrible it was until she finally found a solution that cured her diabetes in a natural way.
Focus on their Pain Points
Addressing your customer’s pain points is one of the most important aspects of writing a good copy that converts, whether it’s in a text or video format. No one is going to buy something for purely logical reasons. Even if they say so, the reality is that we all purchase products and services to satisfy emotional, primal, or sometimes irrational desires.
For example, imagine someone trying to lose weight with a ketogenic diet. Yeah, they want to become slimmer and look good. But why? There can be other reasons:
- They want to be a better role model for their kids.
- They don’t like what they see in the mirror.
- They have low confidence and self esteem.
- They lack energy, zest for life, and motivation.
So there might be much deeper reasons driving them to wanna lose weight, and that’s what you need to target in your VSL script.
Identify and address the specific pain points of your audience. Talk about the symptoms they experience and the emotions those symptoms evoke. When you bring their struggles to life, you show them that you understand their challenges, creating a powerful connection that makes them more likely to trust your solution.
Example:
Offer Them a Solution
At this point, your viewer is ready to take action. They’re desperate for a solution to their problem. This is where you swoop in as their knight in shining armor and introduce your product or service.
First, let’s talk about the product’s features and benefits. Features are the basic details like ingredients, materials, sizes, and colors. But benefits? Benefits are where the magic happens. They’re the real-life experiences and emotions these features create. And trust me, customers care way more about benefits.
Take a debt relief service, for example. The features might include helping customers get out of debt, improving their credit score, and stabilizing their financial situation.
But the benefits? That’s where you really connect. Benefits mean less stress, no more harassment from debt collectors, the ability to buy or rent nicer homes, and providing more for their kids.
That’s what customers really want. So, don’t fall into the trap of only talking about features, that’s a surefire way to lose their interest.
Focus on the benefits your product delivers.
Show them Proof & Build Trust
You could have the best product on the planet, but if people don’t trust you, they won’t buy it.
If you think about it, when was the last time you ordered something from a brand that wasn’t Amazon or a well known name? It’s probably rare. And when you do, you are likely to research, watch testimonials.
Makes sense, right? You want to protect your hard earned money and personal information. You’re not about to hand it over to a scammer.
Did you know that more than 92% of customers read online reviews before making a purchase?
They want to feel confident and understand what it’s like to use your product.
So, when crafting your VSL script, be sure to include testimonials from previous customers.
These can be text and image testimonials or, even better, video testimonials. Show potential customers real experiences and genuine satisfaction. That’s how you build trust and credibility.
Example:
Offer them FREE Bonuses
So what is the best way to make them take action and buy your product after they’ve watched your entire VSL? The answer is simple, FREE bonuses.
Who doesn’t want free stuff, right?
Bonuses are a proven tactic to boost conversions and engagement. They instantly add much more value to your offer. Think about it, when you throw in extras like ebooks, courses, masterclasses, or PDFs, you’re giving your audience one more reason to say “yes.”
So, don’t hesitate to make it a better deal.
Example:
Tell Them to Take Action
So this is the moment you ask for the purchase. Here’s where you seal the deal.
Start by reinforcing the benefits of your product. Remind them of the bonuses they’ll get and highlight any money-back guarantees.
Make it crystal clear what they’re getting and why it’s valuable.
Think of it like this: you’ve got to tell them, tell them again, and then tell them once more. It’s crucial to remind viewers of the offer, just in case they’ve forgotten any details.
Use a strong call to action (CTA) to drive them to act. Phrases like:
- “Order now”
- “Visit this URL”
- “Call us”
- “Buy now”
Choose the CTA that best fits your offer and make it compelling. This is your final push to turn interest into action.
Example:
Conclusion
So, there you have it. Crafting a VSL doesn’t have to be that hard.
By starting with a hook that grabs attention, using stories that keep them watching, and addressing your audience’s pain points, you’re well on your way to creating a VSL that converts.
Remember to always highlight your product’s benefits, build trust with proof (testimonials), and sweeten the deal with free bonuses. Finally, don’t forget to include a clear and direct call to action, where you remind them why it’s such a great deal
By following these steps, you’ll not only grab your visitor’s attention but also gonna drive more conversions and generate profits!
So, what are you waiting for?
Get started on your VSL script today and watch your sales rolling in!
