Interested in lowering your cost-per-purchase and increasing your return on advertising spend (ROAS) on your Shopify dropshipping store? Well, I’ve got just the tip that can help you with exactly this.
The True Power of Engagement
More engagement on your ad equals your ad being easier to scale in the long run. And while you can get some engagement from a Conversion campaigns, it won’t be a lot and it will take some time.
So, in order to speed up the entire process, you want to run an Engagement campaign at the same time you run your Conversion campaigns. We want Facebook to get us as many likes, comments, and shares as humanly possible.
So, once you figure out what your best ad is, you can go ahead and start working on your Engagement campaign. Make sure to target extremely broad interest that’s related to the product you’re promoting. If you can’t find one single interest, you can stack more broad interests and use that to reach the 100M+ in size. With that very large audience, you’ll get lower cost-per-thousand and lower cost-per-engagement, which will lead to you getting engagement even faster.
Bear in mind that this campaign is going to lose you money — it’s inevitable. However, if you take into consideration the big picture, it will help you out quite a bit. You will lose money on this particular campaign, yes, but it will help you earn more money on ALL your other campaigns.
Create a Campaign for the Winning Ad
If you don’t have the budget, you can start off with $5 per day, but if you do, you can go ahead and start with $30 per day to get more engagement faster. As soon as you see 1K+ shares or comments, you can lower the budget to $20 per day, and then $10 per day.
Here’s how to optimize your campaign: