How to Lower Your CPP and Increase Your ROAS on Your Shopify Dropshipping Store

How to Lower Your CPP and Increase Your ROAS on Your Shopify Dropshipping Store

Share this post and enter to win 1 on 1 consulting worth $2000!

Interested in lowering your cost-per-purchase and increasing your return on advertising spend (ROAS) on your Shopify dropshipping store? Well, I’ve got just the tip that can help you with exactly this. 

The True Power of Engagement

More engagement on your ad equals your ad being easier to scale in the long run. And while you can get some engagement from a Conversion campaigns, it won’t be a lot and it will take some time.

So, in order to speed up the entire process, you want to run an Engagement campaign at the same time you run your Conversion campaigns. We want Facebook to get us as many likes, comments, and shares as humanly possible.

How to Lower Your CPP and Increase Your ROAS on Your Shopify Dropshipping Store

So, once you figure out what your best ad is, you can go ahead and start working on your Engagement campaign. Make sure to target extremely broad interest that’s related to the product you’re promoting. If you can’t find one single interest, you can stack more broad interests and use that to reach the 100M+ in size. With that very large audience, you’ll get lower cost-per-thousand and lower cost-per-engagement, which will lead to you getting engagement even faster.

Bear in mind that this campaign is going to lose you money — it’s inevitable. However, if you take into consideration the big picture, it will help you out quite a bit. You will lose money on this particular campaign, yes, but it will help you earn more money on ALL your other campaigns.

Create a Campaign for the Winning Ad

If you don’t have the budget, you can start off with $5 per day, but if you do, you can go ahead and start with $30 per day to get more engagement faster. As soon as you see 1K+ shares or comments, you can lower the budget to $20 per day, and then $10 per day.

Here’s how to optimize your campaign:

Click Here to Read This Step By Step Guide Inside the iAmAffiliate Members Area

Share this post and enter to win 1 on 1 consulting worth $2000!

iAmAttila is a serial entrepeneur that started performance affiliate marketing in 2008 building and ranking sites. After the google humminbird update made SEO ranking way harder he switched to paid advertising in 2012. Ever since switching to paid ads, he has spent over 8 figures in ad spend promoting a variety of verticals and adapting to new changes and challenges as they come up. on iAmAttila.com, the blog he shares up to date information, tips and tricks that work and helps readers learn about new affiliate marketing opportunities. When he's not busy working (although he works 12-14 hours each day) he enjoys traveling with his family, playing with his dogs, BBQ, movies and learning new stuff.

Leave a Reply

Your email address will not be published. Required fields are marked *

twelve + 18 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.