I’ve always been interested in social media, and learning how people harness its powers to make millions of dollars online. I don’t want to make millions [and quite frankly i bet you very few do), I’ll be very happy making $10/day from our efforts internally; but we’re not there yet.. I have my own internal media buying team, and also many creative copywriters.
I’ve assigned two dedicated people to our new ‘social project’ and they’ve been playing with facebook, pinterest, google plus, and twitter for the past 2 months or so, trying different methods and ways to grow our followers, likes, shares and interactions with the visitors. Some methods have been more successful than others, so I will share them with you. I love giving back, so here’s two awesome things you can utilize right now to build followers and traffic in a viral sense.
Method 1 – Take what has gone viral, and adapt it.
People already did a lot of stuff that has gone viral, I am a firm believer you don’t have to reinvent the wheel, rather improve how it spins. So, this is what you can do:
Step #1) Head over to google.com, type in images that gone viral.
Step #2) Open a few of the links, and find stuff you can adapt to whatever fan base you are trying to make
Step #3) Fire up photoshop, and take the headline or the idea – modify it by putting your picture, or changing the headline, or both along the lines of the original.
Step #4) Upload it to your FB page, and see what happens – if your page has likes already, chances are this method is going to get your page even more likes, and plenty of shares. It works for our cat page about Siamese cats.
Method 2 – The Bragging Rights Method (Yup I made that up)
Step #1) Lets say you have a cat page like we do, about Siamese cats
Step #2) Look for other pages on FB about siamese cats – look who liked/commented — open each person that has a picture with themselves and their cat as their profile picture.
Step #3) Head over to their profile, and look through their pictures – find the one you think is the cutest/funniest/best.
Step #4) Take this picture, upload it to your Cat page on FB, and write a cool headline for it.
Step #5) Send a private message to the owner of the picture, and write this
“Hey! I saw you have a siamese cat too!! Hope you don’t mind but I just couldn’t resist and had to post a picture of your cat on my cat page, because she’s just sooooo adorable! Check it out by visiting my page, and don’t forget to tell your friends about your cat being featured!!”
This ‘bragging rights’ method works wonders, in fact it’s by far the best method so far that we’ve encountered. Why? Simple human physiology — people love to brag, give them something they can brag about and they will share it with their friends on their own.