Adespresso – What does auto optimization do exactly?

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The write up on the official adespresso page is pretty vague, so I sent them some questions and this is what they replied:

1. Auto optimization triggers once a day normally during nights. Your campaigns will be self optimizing once they have enough data to check and see which are the top performing elements within the campaign.

2. Usually we suggest to set up at least $5 for each ad set you are running.

https://adespresso.zendesk.com/hc/en-us/articles/213980998-Your-First-AdEspresso-Campaign

3. Automatic Optimization includes some rules that give a frequency cap and examines all the ads within your campaign by CPA- pausing the under-performing ads and allocating budget to the best ads within the campaign.

We cannot share the specific rules.

Bummer, so not specifics on how/what, but at least we learned that it runs once a day during night time.

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