, Facebook Ads Primer Part 2/3 [Angles]

Facebook Ads Primer Part 2/3 [Angles]

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In the last part of my Facebook Primer I have talked about some important facts one should consider before setting up a Facebook campaign. Many newbies tend to make the same mistakes, but all of the mistakes can easily be avoided with knowledge, planning, and thinking outside of the box.

First part of the primer showed the importance of sticking with a niche, choosing the right offers, and targeting a specific democratic. Today I will teach you the importance of angles and a bit about creating the ads, since most of you already know a lot about it.

1. Angles are VERY important

Whenever I notice other peoples’ ads on Facebook I can’t stop myself from laughing. It looks almost as if people don’t even understand the concept of angles, which is a shame. I have been testing tons of different angles in my campaigns, and I have noticed how influential they can be.

Having a successful campaign on Facebook without having a good angle is almost impossible, but many of affiliate newbies don’t even understand what angles are.

Simply put, an angle is a strategy you will use to target a specific demographic, making them relate to your campaign. Let’s say that you want to promote adult dating to men aged 20-25, how would your thinking process look like? First, you should think like a man aged 20-25, try to figure out what men in that age range have in common. Start broad at first, think about what most men have in common. Sex sells, right? Unfortunately, you can’t be very explicit on Facebook, so you have to find a different approach, one which won’t break Facebook’s rules. Doing some research will show you that many men in that age group are gamers, so why not use that knowledge to create a good angle? Find a picture of a girl wearing a video game character on her t-shirt, or a girl holding a game controller, and write something like “Gals like it too!”, or maybe be a bit more creative and research your demographic a bit more, and you will come up with an angle like “Score a critical hit with her!”


This was just a simple and fast example of how ones thinking process should look like while thinking about angles. If you are a creative person, you will have no problems with coming up with an awesome angle which will spark an interest with your audience. The best way is to start thinking about how people of different ages and genders react to certain stimuli, then apply that knowledge!

It is not very hard, but if you lack creativity you can order some amazing angles here.

Another important thing, which many of affiliates tend to overlook, is having many different angles. I have seen countless people trying to save a failing campaign by changing everything but the angle – a big mistake. If you see that your campaign isn’t performing the way you think it should, try changing the angle. Always think of at least 10 different angles (or have someone else write them for you) before starting a campaign. You can be sure that way that if one of them fails, you have others to fall back to.


Be sure to understand the importance of having good angles, and it won’t be long before you start noticing the results. Don’t forget to think about your demographic, get creative, and write some good angles before starting your campaign.

2. Create ads

I won’t bore you too much here. I am sure that all of you know the most essential part of a successful Facebook campaign – good ads. It is very simple to figure out the logic behind ads on Facebook. The higher your CTR is the lower your CPC. This means that you will have to test many ads in order to find the ones which will perform to your liking. After you have created an angle, try to start with at least 10 ads per said angle. This doesn’t mean that you should stop there, if you notice that none of them cross the 0.1% CTR be ready to create more ads.

As you can see, it is fairly simple and it leads us to our next big point: Campaign optimization.

3. Campaign optimization

Optimizing your campaign doesn’t have to be a huge hassle or some sort of an unreachable secret like turning lead to gold. There are a few things you should keep on your mind in order to fully optimize your campaigns. Let’s start with something obvious.

  • Split testing

This is the most obvious thing, but it is important to repeat it. You should run several ads at the same time, and focus on testing more images than ad copies. The important thing to notice is that the CTR should be at least 0.1%, preferably more.

You should also take a close look at the impressions without any clicks. Start bidding with the suggested range, but don’t forget to notice the number of impressions with no clicks. If the number reaches 2000, pause the ads or drop them!


If you notice that the ads have reached 5000 impressions, but have a low CTR – drop them! Some people out there will tell you that you are supposed to wait longer, but forget about that! Successful ads are successful from the start. Why would you waste your money on the bad ads? Don’t do it!


I hope that you have enjoyed the second part of my Facebook Primer, and that you will come back soon for the third part. I will talk a bit more about campaign optimization, especially about improving the conversion rate. I will also share some useful tips which are bound to give positive results.

Hopefully you have learned the importance of angles and how to create successful ads, as well as how to split test them.

See you soon in the third part of my Facebook Primer!

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1 thought on “Facebook Ads Primer Part 2/3 [Angles]”

  1. This is something good, but why don’t you post some real angles you’d use for your Ad-copy. I know that this will be like sharing your profits but hey your audience will be glued to your posts then. Maybe i am wrong! 🙂

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