, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

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NOTE: This tutorial is for aWeber, my favorite email marketing tool I use to stay in touch with my blog readers.  If you don’t have an account yet,  get one here!

Split testing on aWeber can be a bit tricky since at the time of this tutorial, they removed the link under the Create a broadcast button to create one.  But not to worry; turns out its still available by accessing it via a direct URL.

I will now teach you all the steps you need in order to successfully create split tests in AWeber.

BTW, In case you don’t know what email marketing is;  or why it’s important to split test subject lines as a minimum when sending emails to a list this tutorial might a bit advanced and I really recommend you check out Frank Kern’s stuff on youtube about list building; or read Russel Brunson’s book called DotComSecrets to get familiar with the subject.

Here we go…

Step 1 – Navigate to the correct page

There is a direct link that will bring you to the page you are looking for. That page is for some reason hidden from the interface and can only be accessed through a direct URL.

What you need to do is to navigate directly to https://www.aweber.com/users/broadcasts/add_split_test

You will see this page

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

Choose the options that best suit your needs, see example below

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

When you are done, simply click the “Save Split Test” button.

Step 2 – Create Messages

Switch to the Broadcast Messages and create your messages in the options you prefer.

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

You can choose between Drag & Drop Email Builder, Plain Text Message and HTML Editor.

I will use Drag & Drop Email builder in this guide as an example since it’s the most popular choice.

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

Create your message and Save it.

Step 3 – Send your messages

After saving your created message you should be redirected to http://www.aweber.com/users/messages

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

Select your messages from the list and choose sending option for each message.

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

But in order to be able to select messages for split testing, you will choose the option “Schedule a Broadcast”.

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

In this area “Send to Segment” click the “Edit” button.

, How To A/B Test Broadcasts & Subject Lines on aWeber in 3 Easy Steps

You will now be able to choose the split test tests you saved from the drop-down menu under “Send to Segment

Do that for all of the messages in your split test, choosing a different segment for each message.
When you are done send your messages.

And that’s it, short and simple step-by-step guide and now you know how to add split testing to AWeber.

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